Robert S.
Yelp
World famous "beautiful people" South Beach was very different 50-60-70 + years ago.
In 1920, the Miami Beach land boom began. South Beach's main streets (5th Street, Alton Road, Collins Avenue, Washington Avenue, and Ocean Drive) were all beginning to experience automobile traffic. The population was growing in the 1920s, and several millionaires such as Harvey Firestone, J.C. Penney, Harry C. Stutz, Albert Champion, Frank Seiberling, and Rockwell LaGorce built homes on Miami Beach. President Warren G. Harding stayed at the Flamingo Hotel during this time, increasing interest in the area.
In the 1930s, an architectural revolution came to South Beach, bringing Art Deco, Streamline Moderne, and Nautical Moderne architecture to the Beach. South Beach claims to be the world's largest collection of Streamline Moderne Art Deco architecture.
In 1964, South Beach became famous when Jackie Gleason brought his weekly variety series, The Jackie Gleason Show to the area for taping, a rarity in the industry.
Beginning in the mid 1960s and continuing through the 1980s, South Beach was used as a retirement community with most of its ocean-front hotels and apartment buildings filled with elderly people living on small, fixed incomes. This period also saw drug dealers who used the area as a base for their illicit drug activities. The movie Scarface, released in 1983, typified this activity.
In addition, television shows like Miami Vice used South Beach as a backdrop for much of its filming. A somewhat recurring theme of early Miami Vice episodes was thugs and drug addicts barricading themselves in run-down or empty buildings. Only minor alterations had to be made for these scenes because some buildings in South Beach were in poor condition at the time.
While many of the unique Art Deco buildings, such as the New Yorker Hotel, were lost to developers in the years before 1980, the area was saved as a cohesive unit by Barbara Baer Capitman and a group of activists who spearheaded the movement to place almost one square mile of South Beach on the National Register of Historic Places. The Miami Beach Architectural District was designated in 1979.
Before the days of Miami Vice, South Beach was considered a very poor area with a very high rate of crime. Today, it is considered one of the wealthiest and most prosperous commercial areas on the beach.
In 2009, the Miami New Times said, "Until the 1980s, Miami Beach was a peculiar mix of criminals, Cubans, and little old ladies. Then the beautiful people moved in." In the late 1980s, a renaissance began in South Beach, with an influx of fashion industry professionals moving into the area. In 1989, Irene Marie purchased the Sun Ray Apartments (captured in the chainsaw scene in Scarface) located on Ocean Drive and opened Irene Marie Models. You can see many models and their photographers on the streets and beaches of South Beach....almost every day.....some American, some from overseas...all taking advantage of the beautiful setting.
Thomas Kramer is credited with starting the construction boom in South Beach, driving the gentrification of the area. It is now a popular living destination for the wealthy. Condominium units in the upscale high rises sell for millions. There are a number of vocal critics of the developments. The high-rise and high-density buildings are derided as a "concrete jungle". However, even critics concede that the development has changed the area into a pedestrian friendly, low-crime neighborhood.
In both daytime and at nightfall, the South Beach section of Miami Beach is a major entertainment destination with hundreds of nightclubs, restaurants, boutiques and hotels. The area is popular with tourists from Canada, Europe, Israel and the entire Western Hemisphere, with some having permanent or second homes there. South Beach has also been visited by many American and foreign tourists, evidenced by the fact that the practice of topless sunbathing by women on the beach and in a few hotel pools on Miami Beach has been considered by the local citizens as being more permissive than on most beaches of the United States, and despite the fact that the practice has not been officially legalized by the local government, it continues to be adopted in large scale.
The last few times I have visited, I noticed a certain disarray at night...people walking all over with their expensive cars and clothes and doing whatever they want...no one to tell them what to do....a bit of a craziness....that is not my style. Daytime is a bit more relaxed, where you see families, locals and tourists enjoy the beach, the restaurants and the shopping...more of my style... Anyway you experience it, it is a beautiful setting with beautiful people.