Jim D.
Yelp
Everyone loves a comeback story - it's rare stuff- doesn't happen very often - but when it does, it's a sight to see - honestly - a sight to see.
I speak of South Main Kitchen . We had first moved to Alpharetta when South Main Kitchen first opened - it was a miracle - a cool spot, a mix of rare things - great food, great service and a great vibe. People flocked to the place. You could feel the energy.....it was not to last - as the owner focused elsewhere, the place suffered. And like so many other things, people moved on....
Fast forward to summer of 23, a new owner (Marcus), who has the gift and the passion for this - and saw it - and over time, has made it happen. I have been back a few times since, and little by little, I am happy to report, South Main Kitchen is back. Say it anyway you like.....it's a nice vibe. Marcus knows that it begins with a few things - great food which is accessible but refined, a staff that loves working for him - working there...and he knocked the rust off the vibe - it's cool again.
We visited tonight - Christmas Eve.....many many observations.
- When you walk in - it's cheerful - they are actually glad to see you. This was not always the case before - but it's different now - normal people who love what they are doing....(more on this later)
- Personalized service- we had to change our table from 4-5 last minute - it's a tight place - but a quick text, and someone got back to us - little details matter and they made it work - splendidly
- The staff is new, the kitchen is new - and the staff is bright, energetic, cool, laid back, enjoys being there - and you know what? You can tell - and you can also tell when they don't enjoy being there - but with Marcus - he doesn't have people who don't want to be there - so EVERYONE we connected with - and they all check in - were happy and wanted to help....
- The drinks - this is a cocktail spot - and the drinks are good. Well crafted, not crazy complicated - but elegant and tasty. Bar service is friendly and cool - love those ladies back there
The food - It's so happy when you have lost something and you find it again - For a while - the place was lost - the food was not good - BUT - with this new ownership- the food is back. Starting with Brussels Sprouts and Shrimp - it's refined but not pretentious, tasty, easy to eat - and yeah - you want to inhale it - the shrimp were perfectly cooked, just the right seasoning and sauce on top of a baguette that is soaking up that goodness. Man oh man...
Dinner included redfish, pasta with crawfish, scallops, burgers......every bite of all of it was perfect - not overly salted - but the proteins were the star here - and the accompaniments are thoughtful....you end up diving in and forgetting about anything else. So good.
Dessert - one nit? The lava cake was not very lava ......but it was tasty and the ice cream was good.....no problem.
We missed this place very much and we are SO happy that downtown Alpharetta has a gem again - a jewel box of a place.
One last note about leadership - just look at the pass- you can see the owner there - checking in on every plate that goes out - that was not always the case. But there he is. And it shows. You could tell before when the owner focused elsewhere, the soul left the place - and now with the new owner "all in" - the soul is back - and he leads like that - he draws people to him - unlocks their passion and you can tell.....we are so happy.
Congratulations to South Main Kitchen - welcome back old friend