Jason V.
Yelp
This was the first time my wife and I have ever visited St. Helens during their Halloweentown event, and it is not likely to be our last. Sure, it's a bit cheesy, low budget, and based on an arguably unremarkable movie, but they definitely put some real "Spirit" into it, and more so than just in name alone. However, to maximize your experience here requires a bit of foreknowledge, so here are the tricks and treats that will save you a lot of time, effort and money:
1) The website for the event is garbage. It reminds me of something you'd stumble upon in GeoCities back in the 90's (how's that for a wayback reference?). Huge walls of text, terribly formatted, difficult to navigate, and leaves you with just as many questions as before you started reading. Skip it.
2) Don't pay for parking. You can find a spot on a side street within a few blocks, and walk down to the town square.
3) You do not....I repeat...you do NOT need to purchase a ticket to this event. Although it is called a "general admission" ticket, the whole of the event area is open to the public, to people of all ages. The ticket grants you access (one visit per person) to three of the experiences: the Haunted House, the Whispers in the Woods trail, and the Pumpkin Puzzle Plaza. Of the three of these, only the Haunted House is (arguably) worth it, but save some money and just purchase tickets for it a la carte, which you can do on site, or with your phone. There are also attractions that are not covered by the base ticket, which are superior to anything included in the "general admission" ticket, so I really don't see the justification for it.
More on the Haunted House: it's very thematic, but it's not scary; there are no jump scares, and no actors - it's all automatons and aesthetics. It's cute, it's fun, but if you're looking for blood-curdling terror, look elsewhere, because (in the spirit of Disney-fied dungeoneering), it is suitable for all ages.
So, what else is there to do, besides the aforementioned events? There's plenty of Halloween-themed photo ops in front of the courthouse, including props from the movie. There's also live music throughout the day. Vendors line the streets on either size of the courthouse plaza, as well as down the street towards the docks. There's plenty of cute vintage shops, a (ticketed) museum of oddities, a (ticketed) water taxi adventure, and some (ticketed) after dark activities, none of which are, again, covered by the "general admission" ticket. See where I'm going with this? Again, save your money.
The real charm of the Spirit of Halloweentown event is in enjoying the charm of old St. Helens which, any other time of the year, is mostly disappointing - another somewhat derelict, decaying downtown nowheresville. However, there are some truly excellent restaurants and bars here, some cute vintage and antique shops, and some truly well-preserved historical buildings that easily justify an at least once-a-year haunted Halloween holiday. Well, a day trip, anyway.