Matthew S.
Yelp
When you see multiple police officers stopping here at 6:30 am, and for a good reason (they were all getting their breakfast), you know you have something good.
It also helps the New York Times did a story on this little shop earlier in the year.
This sponge cake shop focuses squarely on, well, sponge cakes, along with other hot beverages. The cakes are well priced and you can order them like donuts. There is a $5 credit card minimum for each purchase, but you can easily hit it with two items. If not, it is still very much a deal at a time when prices for everything are through the roof.
The cakes (start simple if you must) are light, but full of flavor. Despite the lightness, you must be careful because the density of the milk in the mixture will make you go to bathroom, as I learned the hard way. That is why you have to eat it slowly and preferably with a hot beverage to make it easier to digest. My mistake was getting a Snapple with it. Sugar with sugar only compounds the issue, not mitigate it. A big whoops on my part.
I can also appreciate the early hours, as they open at 6 am daily. That is great for the early commuter like myself, and probably why I saw all the cops that I did. It is the perfect pick me up for that rush to get you going early in the morning.
My reason for a three star review is that it is just it. Simple, but too simple. Sure, a hamburger is simple too, but you can get a four or five star review because of the art that makes it more than a hamburger. This is a simple sponge cake that feels like a donut in sponge form, with an Asian twist. It is not a bad thing, it just is what it is.
That should not detract you from stopping by. The cute and friendly staff (I was helped by Sasinee, the owner's wife), was great in her assistance. Fernando, the owner, was not there or not visible, but I certainly would have loved to meet him.
Maybe next time, maybe next time.