Sprecher Brewing Company

The Sprecher Brewery tour was a lot of fun! We only visited two rooms for production — the brewing room and the bottling room. It's amazing how small the facility is for how much output they're able to achieve. Ty, our tour guide, was a lot of fun, very knowledgable, and very friendly. Our group only had about 14 people, but he got everyone interacting and made it memorable. The tastings after the tour were delicious! My son loved being able to try different flavors (or flavor combinations — the "snow cone" was his favorite!), and I got to enjoy the adult drink offerings. The food was also really good — the giant pretzel was soft and flavorful. I'll be back with the whole family for another tour soon!

We had a wonderful tour guide and every part of our visit was excellent. The bar staff treated us amazingly. The beer and soda samples were really good. Very enjoyable visit. Will do it again sometime.

The Sprecher tour was fantastic! Our guide, Tour Guide Jeff, was funny, historical and down right entertaining. I didn't even know Sprecher produced beer until going on the tour. The factory tour is a fantastic value and you get as much soda as you can drink.

Was in the area and realized that this was the world headquarters, so we had to go. Was surprised to find out that they have so much more to offer than root beer. Many types of beer, root beer, cream, sodas, and energy drinks, and a ton of merch. Will definitely be ordering the giant pretzel next time.

We had such a great time at the brewery and on the tour with Ty! We had our 12yo with us and he really enjoyed it too. After the tour (which was just as entertaining as it was informational) we hung out and sampled beer and unlimited craft soda, got a giant pretzel, and played a few games that they had. It was a great way to spend a few hours in the afternoon!

Was a great experience! Learned the history of a local company, toured the facility and got to try many beverages (beer & soda). Our tour guide Ty was great! Pretzel was awesome too!!

We had a great time visiting the Sprecher Brewery! We got to try all the flavors of soda we already love (❤️ cream soda!), and ones we had never tried before like watermelon and cherry soda. Awesome chance to mix and match bottles and cans of different flavors in the gift shop. Our guide was funny and great - thanks, Ty! It was a little hard to hear some of the history because there was an elementary age field trip in the room beside us so the noise level was pretty high. We were able to see and hear everything once we left the main room. The building and tour are accessible - no steps. We love our souvenir glasses. Fun time! (2 adults, 1 16 year old and 1 10 year old)

We absolutely loved our experience! My partner grew up with Sprecher soda but hadn't tried the alcoholic beverages. I have never tried any of it. We had an excellent time trying the beverages, both N/A and alcoholic. The prices were more than fair and the wings were great. Loved the Bourbon Mustard and Umami Sauce. I mean really amazing. I was so happy. A real vacation destination! The gift shop was amazing too! Anything you like while you are there and more is available to take home at a great price. I had a wonderful time.

Sprecher is truly a special experience, worth the drive out of your way to enjoy. Whether or not you're a fan (or even aware of) their root beer, you will be a fan of the company and its story after your tour. An interesting tidbit: the company developed its root beer as a way to entertain the kids of adults who were enjoying the alcoholic beverages. Definitely, definitely, definitely do the tour. Check Groupon for potential deals. The tour includes a couple of free alcohol tastings and all the non-alcoholic beverages you care to enjoy.

Beer fan - check Soda fan - check and check! Sprecher Brewing tour has a nice tour telling the story of a man who decided to open a brewery after a visit Germany, and ya'know, the typical story. His wife noticed all the kids sad not having anything to drink and asked his husband to make soda too. It's amazing that this tiny facility makes everything there! Aside from classic German brews and recipe, their soda collection is pretty amazing too. Fire brewing is what makes them unique for both - caramelizing the liquids that adds that bit of oomph. Tour includes all you can drink soda and beer tickets. Even if you don't want to partake, there's a good amount of products you can buy and take home with you - mixers, tonics, sodas, energy drinks and the classics.

Sprecher Brewing provided us with an experience that was a bit more atypical of when we go to breweries. We actually didn't enjoy any of their beer. But instead we explored other beverages that they make. Specifically we had craft soda that the brewery also makes. Some breweries really put out some great craft sodas and the soda we had here was the Maple Root Beer. I do love Root Beer and the addition of Maple made it quite pleasant and added a unique spin to the classic Root Beer. You can taste all of the features quite nicely that are in the flavor type and you get the impression that this soda might have had a little more TLC than the super giant corporations that crank out their product robotically. So a nice experience with their soda. They have other soda flavor options as well but I was quite pleased in trying out this soda from this brewery for the first time!

We had such a nice time here! The staff was so friendly and kind. Tried some of their brews and even the soda floats, yum! The pretzel was perfect after a half marathon! Would definitely come back if ever in the area again.

Highly recommend their root beer! We unfortunately couldn't get spots for the tour, but the beer garden is still a fun place to hang out.

My friend and I visited the tasting room for a trivia event recently.The guys working the order counter were marginally helpful, at best. They didn't explain much about the beers on offer, pointing us to the lists at the table instead. They didn't offer any details about the event, just telling us "she" would be around.They didn't make an suggestions about the beers. So... meh. The beer I had was fine. The giant pretzel we ordered was actually pretty good. The sound system for the music trivia was pretty crummy actually. It made it hard to hear and frustrating to play. Then at the end, at 8pm, we felt shoved out the door. The most efficient thing all night was the bussing of the tables. So unfortunately I have no real desire to go back for a tour or a second visit.

A fun place to visit in the Milwaukee area. We took family and the tour was great. A must for locals and visitors alike. We also stayed to eat, drink, and play. We enjoyed hanging out in the back room, which is in the corner and hard to see. A great place to get souvenirs, too. The staff is very friendly and welcoming. Tip: Get there early because the tours sell out.

I used to live 5 miles north of here. Now I'm further away by 2 more miles. No tours for me. I've seen a lifetime supply and I just came here to get extracts to make some of the world famous Root beer and cherry colas . I've always had good interactions with Randy and all the other reps while at the beer tastings and beer garden pop ups. I've been a fan of Black Bavarian for many years and looking forward to making flavored deserts and ice creams and sodas with the extracts. Since I'm still healing from gastritis. I'm cautious about beer drinking. I gave it up half of September and the month of October. Having gastritis is awful. Imagine 3 hours of terrible pain I'm thinking I'm going to die. And never have experienced this before. You think. Is this what death is like? I'm thinking it's the same. Stomach cancer did cross my mind many times while suffering. Then I realize I'm not dead and I'm not in pain in the morning. Did I die? And the pain is all gone? And it could be a perforated gastric ulcer. But no fever. And the pain goes away. Like magic. Lucky for me it's just acid reflux style pain and it's responding to antacids and now I'm on Prilosec pretty much pain free and cautiously eating blandly. I'm making my own drinks with less carbonation. Since dissolved CO2 can increase acidity. Causing me dreadful excruciating belly aches. I'm learning how to eat bland beans rice chicken fish eggs and slowly working back to spicy foods. I can now tolerate sharp cheddar with chipotle pepper. Baby steps I'm on the path to healing. 20/2024 Food 4/5 easy bar snacks available in store cheese, chips along with big sized pretzel to share. Ambiance 5/5 clean tasting room not as loud as the brewery because of the glass windows. Plus a monitor for watching the cameras and tvs for the games. Service 5/5 friendly quick service. Location 5/5 easy parking west of the building area nearby streets when packed. Value 5/5 large gift shop and plenty of beer and soda selections along with glassware and clothing. Ps I was told Randy occasionally pops in and the new owners have managed to increase visibility and distribution across the nation. Good job.

Nice staff and decent space for private events. Stopped here for a work function though we have visited a time or two before. We were in the rathskeller section and they had some cool older bottles/memorabilia from over the years on the walls. Cool barrel tables, too. We had snacks of veggie trays, assorted cheese and meats, and bruschetta. Also, we were able to grab all the soda and beer we wanted from the bar. I tried the amber and the hefeweizen. Both good but not the best I've had. Sprecher has always been a consistent brewery though - most everything you try will be at least good. Love the gift shop, too. Grabbed a few cans of their abbey triple to go. $1.50/can. Can't beat that!

What a fun afternoon!! We decided to tour the brewery for a unique excursion. What we found was a family fun time that lasted after the tour for another couple hours. When you sign up for a tour it includes a tasting glass. At the end of your tour you can get 4 tastes of a beer and unlimited soda tastings. We ordered pizza to enjoy while we tasted. They even had a soda lab taste test. You can try to guess the flavors. Everyone was so nice and enjoyable. It is family friendly. Did you know they sell more soda than beer?

Sprecher has something for everyone. They make their own soda, beer, seltzer plus food onsite. Huge area to enjoy drinks and food with clear signage for ordering food and drink at bar. They have a large gift shop that you enter through. Tour is fun and interactive, hairnets required. Plenty of parking. Definitely check this place out if you're in the area.

Date of visit: August 1, 2024 I had an employee visiting from out of state and wanted to do something fun for my team so I booked tickets at the 5 p.m. Sprecher tour. The checkout process for the tour online was very easy and I received both text and email reminders. The check in process was painless and everyone on my team loved the souvenir glass; the coaster to save your table setting was a nice touch as well. Shawn did a great job with the tour though I do think that they would greatly benefit with a little speaker or microphone, especially with the ambient noise from the facility as well as the tasting room. This is a great way to spend an hour or so and having the appetizer options available as well is a great bonus, even if we didn't end up using it.

As I drove in, I caught myself sniffing the air as I thought there was a whiff of sweetness in the air. Maybe it was my imagination...? I was there for the tour, which was $13 for adults and came with a souvenir glass, unlimited soda tastings, and four beer pours. I don't really drink, so there's an option to donate the tickets for a charitable organization (the beers aren't donated themselves, but some percentage from sales is based on the number of tickets). There's three parts to the tour. The first is to go over the history of the brewery, the second is in a part of the factory where they brew the beer and make the soda. The third is their bottling line. Overall, the tour took about an hour, although it was also in part because we were a large group with a lot of questions. After the tour, there's a snack and beverage room with the hard and soft drinks. While I didn't get any food, I had a lot of soda and one beer. The soda was actually surprising as it comes out of the tap less carbonated-it turns out that the bottles and cans are over carbonated as they lose their bubbles during transport and with time so they want to ensure that the drink isn't flat by the time it gets to the customer. There's also a shop where you can buy drinks and other merchandise. Don't skip it!

We visited Sprecher's about 12 years ago when the tasting room was very low key and the only food they had was store bought pretzels and it was fun, but they've really upped their game since then. The tasting room is huge and there are some great food options. The pretzels have gotten huge and looked super tasty. Our kids and the adults loved trying all the sodas and lemonades. The adults enjoyed the various beers and ciders. Lauren was our tour guide for the 45 min tour and did a fantastic job showing us the inner workings of the brewery while educating us and keeping us entertained. Since it was a Sunday we got to see the bottling room as well since there was no production happening that day. At $7 for kids and $12 for adults (with 4 beer samples) Sprecher's is a fun way to spend a few hours. They have lots of games to keep everyone entertained and lots of tvs with different sports games on. Of course they have a large gift shop so you can take some of that Sprecher's magic home with you.

Sprecher products are some of the best tasting drinks I have ever found. Unfortunately, their customer service is the worst. I was a regular subscriber for many months but earlier this year I started having problems. First, I got a 12 pack that had only 11 in it. No signs of tampering in shipment. I reached out to Sprecher support by email and phone (voice mail) but never received a reply. Then an entire shipment was missed but still billed to my credit card. Contacted them three more times! Never one single reply. So, I canceled my subscription and voiced my issues on their "tell us why" screen. Still, not a word from them. I disputed the charge with my CC bank. A few months went by and I really missed the drinks so thought would I try again. I ordered two twelve packs. Only received one but was billed for both and order status showed two on the way although the package was labeled as 1 of 1. Filed a claim with UPS. They traced the shipment and said only one package was shipped. Contacted Sprecher customer service again, but no reply now for two weeks. I have spent over $600 with this company, and you think that would matter, but all I can tell is that their marketing is communicating every day to sell their product, but their fulfillment and support is pathetic.

Tasty samplings and friendly service! Enjoyed the visit while in Milwaukee. Relaxed atmosphere and nice checkout for something to take home!

I love going to Sprecher's Brewing Company. I am a huge fan of the craft sodas that Sprecher's known for. My favorite craft sodas are Cream Soda, Root Beer, Cherry Cola, Orange Dream & Puma Cola. Can't wait to go back again in the future.

Great tour from the OG Christian. He was VERy knowledgeable and funny as heck on the tour..his 7th grade students are lucky to have him as a teacher Was amazed at how much the place brews and bottles. The tap room was great being able to sample many of the beers and sodas...I'm not big on hoppy beers and they replaced the pour with something else without any questions saying g "we want you to enjoy". I've been to other breweries where they would have charged for the replacement pour. This place is a MUST do if you are in the area!

Edit: Marissa was amazingly quick to take care of my issue. She explained the mixup and went way above and beyond to make things right. Thank you Marissa! I bought a bad batch of rootbeer (case of 24) in April 2025. I filled out the Sprecher form with a picture of the batch number from one of the bottles. I waited a month with no response before trying to email again. No response to emails as well. I even tried calling them and left a voice message. Still no response. It seems like their customer service is non existent.

Our nine year old granddaughter is visiting from San Diego and this was on her list of things she wanted to do. We enjoyed the tour, it was very informative. Our guide was great. The staff was amazing, answering questions and filling our soda and beer glasses. I enjoyed the pale ale. Our granddaughter liked the root beer and loved the watermelon soda. She also loved the giant pretzel. The taproom was very spacious, there were games to play while we enjoyed our food and drinks.

We went on the brewery tour led by the "OG" Christian, who was a great combo of informative and full of cheesy dad jokes. (Despite wearing a Brewers jersey. I'm from Chicago, sooo.... ) I have never been here before and totally respect and support that Sprecher buys local with all their ingredients. (Right down to the bourbon barrels!) I love the "homegrown" feel of this place and hope they never turn too corporate! What a fun part our day!

This place is so fun and truly an unbeatable deal if you're looking for something to do with family. We have some family members that don't drink alcohol, others that do and this was a great experience that was inclusive of all preferences. Unlimited fun sodas, energy drinks, seltzers and 4 (pretty generous) "sample" pours per adult with the tours. We had plenty of tickets left over because of some family members not drinking beer. The tour is small but interesting and informative. The food is pretty decent, the pretzel is a must. It's warm, thick, bready and comes with a delicious nacho cheese with a little kick. Bartenders and tour guides were incredibly nice, efficient and fun! Loved this and will bring out of towners or visitors back time and time again. It's also great for anyone who can't walk too far or stand too long- the brewery is pretty small. Great value and experience for the price.

Sprecher's Taproom is always a great time. We love the Irish Stout and the Hefeweizen. It's so nice that they are included in the PubPass book also!

We LOVE Sprecher!!! Not only do they do family friendly tours, but they offer fun filled events as well! We have done done the tour with our daughter, so now when we visit Wisconsin, we just visit the tap room for some tastings! For only $6, the kiddos can unlimited soda samples, which you'd be surprised to how many samples one child Can drink! They have a great selection of small bites as well as beer! Make sure you check out the gift shop. They have $1.50 for soda and beer per bottle/can and $1 for sparkling water/ginger beer. They also have popcorn , other goodies and BBQ and beer mustard! Great pricing... but then again it is Wisconsin :)

I dropped off an empty quarterbarrell on 4/13/25 return #POS00573712 for $30.00. I have a reciept that states -$30.00. The return never hit my bank. The transaction number ID 465103736677931 is on the reciept. Ive called 3 times over the last mo th to resolve. I get an answering machine and each time leave a very clear message, repeati g the phone number at the beginning and end of the message. No one returns my calls. I live in Appleton and always stop at the brewery to buy spoda, beer, etc.. Ive been a great customer since Randy Sprecher opened in the early 80s. I purchased a case of beer and a few sodas. I just want my 30.00.

Used to love their Grape. Bought some in August 2025, it was not good. Metallic after taste. It is clear they changed the formula. Sent them a message and they did not reply. Will not purchase anymore grape. Root Beer remains good.

First time in Wisconsin so had to check out Sprecher Brewing. Did the tour and thought it was not only informative, but high value. Our tour guide Jeff was engaging and super knowledgeable. Not only were the beers solid, but the pops/sodas were, too! I highly recommend not only the tour but trying the Honey Crisp Pop!

I had a crazy amount of fun on the sprecher brewing tour! The tour was a bit small but it had a fun twist of a "learning game". Our tour guide ( I am so mad I forgot his name :( ) was very fun and kept everyone's attention by being quirky with his information. The endless soda and 4 beer samples with a free drinking glass was a great perk too! I personally did not have any beer samples because I wanted more soda than beer. The gift shop was really neat and organized as well. 10/10 on this entire tour!

Stopped in super quick during a weekend trip. Had a beer flight and alcoholic root beer, as well as grabbed a root beer rice krispy treat for the road. While I would have loved to do a beer tour to get the 'full experience', we unfortunately didn't have the time - it looked like those who participated had a good time however! The beer that I tried was tasty, and the hard root beer my husband tried was tasty as well. Service was very helpful @ the bar and everyone was very lovely @ the gift shop as well. The place is decorated very cute - I enjoyed the German ambiance and reading about how the entire operation came about - I just wish we had more time to spend there!

We did the tour while visiting family with a large group. We had a lot of fun, our guide was great. He made it a lot of fun, while still giving good info. It's the perfect spot with kids as they get the experience enjoying the sodas, while adults have beer. The fresh food was great to enjoy, while having some beverages.

Excellent place to have lunch and liver their beverages especially their root beer and cream sodas

Had a fun time at Sprecher Brewery. The hard ginger beer was delicious. If you are a fan of ginger, you will not be disappointed. Also, I enjoyed a few appetizers. The chips and cheese, warm spinach dip, and BBQ meatballs were tasty and made my stomach so happy! Last but not least, my group went on the tour. Our very handsome tour guide, Jeff, was incredibly fun and informative. Jeff made the group feel like part of the Sprecher family. The casual atmosphere was fun and relaxing. The games on the tables were a fun addition. Unfortunately, my skills in Connect Four were lacking. Purchased rootbeer and rootbeer flavored popcorn as a treat to enjoy at home. All in all, I would highly recommend coming to Sprecher Brewery and bringing the family. Something to enjoy for all ages. Well done, Sprecher!!

I received the wrong soda, sent customer a service a picture of the wrong items received that very day. Customer service responded and said they would send me a replacement, but I have not heard back since then and it's been about a week after a couple follow ups from me. This was a Christmas present since we just moved and my fiancé cant find the cream soda anywhere up here. Really disappointed in lack of urgency from the customer service department. Will update review if I hear back from them with a solution. Update: I received my refund for my order this morning, thankfully. Still disappointed not getting the soda since it was a Christmas present but we may give them a go again in the future

I don't drink, but I tried their craft sodas. All I can say is WOW!! Great taste, no bad aftertaste , and it is undoubtedly the best root beer I've ever had, and that includes the small town A&W's that used to make theirs from a bottle. The tour was fine, my drinking buddy did the beer thing and I did the soda. We both came away smiling, the only difference was that I could drive.

Amazing product and service, charming energies all around. Round out your tour with all you can drink delicious sodas (AND 4 hearty beer samples per 21+). Christian, our tour guide, was very helpful and welcoming.

The tour was informative and came with a souvenir glass that could be used for unlimited soda after it ended. The food was also great with plenty of space to sit and enjoy a hot pretzel or other goodies from the gift shop! One of the best root beer I've ever tasted, would definitely recommend to anyone who loves a good root beer.

Remember when there was a Sprecher Restaurant at Bayshore where Bravo used to be? Well, it's still not a restaurant but it's a nice tap room where you can get good beer and the tasty sodas (hard or regular) that Sprecher is known for. Grab your beverage and sit outside and enjoy!

Didn't try any of the food, but did buy some root beer popcorn. Checked in at the front and was given a wrist band and a cup for the tasting. We were able to start trying beer and even take them along with us on the tour. We went by the taps on the tour and we're able to fill up again!! My two fav beers were the special Amber and Acapulco Gold. Ray was guide. He did a great job! It's always interesting to hear about the how a biz started and even the history of the building. My friend wasn't drinking so I got the best of both world. Got to try all their sodas. My favorite was the cream soda.

We had their root beer soda the last time we were in WI and this time we took the tour as part of our vacation fun. Everyone at the brewery was fun and friendly. We got to learn more about the brewery and how they support other local businesses. That definitely increases my like for Sprecher's products as a whole. Their beers and sodas are tasty and you walk away with a commemorative tasting glass. We plan to put ours on our mantle. If you're in town, take the tour and try their beverages!

I love the beerhall atmosphere. They have here. An amazing selection of beers and the snacks are excellent too. If you get a chance, take the tour though it is a lot of fun and very informative

I visited sprecher to meet a friend for happy hour. Drinks were priced reasonably at about $8 each. I enjoyed my mule with sprecher ginger beer and my friend liked the beer she chose also. Bartenders worked hard to serve us quickly and overall it was a good experience. The only thing I'd like to see improve is food. I left wishing they had more food offerings as we were hoping to eat but there was not much to choose from

Love this place! The gift shop is awesome great place to get Milwaukee or Wisconsin themed gifts. Loved all the drink options so many to choose from.

Great place for adults and kids, amazing root beer. Our tour guide Jeff was hilarious and very kind, best tour I've ever been on. The bartenders were very nice and welcoming, great activity for a day off. Thank you to the entire staff, especially Jeff for this amazing experience!

Took the kids on the tour and they really enjoyed it. It was really interesting to learn how everything is made. Our tour guide was fabulous. Can't wait to go back and do it again.

They shipped the wrong soda, and it took several attempts via email, social media private messaging, ai chat bots, and finally a phone call where someone actually answered the phone (even though she couldn't help me, she was nice). I didn't realize they'd shipped the incorrect soda for about a month because I was saving the case for when we moved to our new house (as a treat). On moving day, I opened the box and it was Puma Soda instead of grape. Huge disappointment but I figured the company would make it right. Unfortunately, the company has given me nothing short of the run around (if you can actually get someone to respond), and im out about $55-$60 bucks. The person that finally did respond via email said I needed a photo of the soda and an order number but there wasn't a shipping invoice in the box. Poor customer service and an attitude that says they just don't care if customers didn't get what they ordered.

The Sprecher Brewery tour was a lot of fun! You receive a commemorative glass during the tour, which you can use to receive four beers, & unlimited soda samples! The tour guide was great at entertaining our tour. He was a wealth of knowledge about the history of the brewery. He was very engaging, funny, & made the tour worthwhile. I have drank Sprecher soda for years. However, this was the first time that I tried some of their beers. Family friendly!

The root beer and other soda pops are great. The price for tasting is well worth it. The pretzel is gigantic and good. Pizza is nothing to write home about though. Folks are real friendly. Didn't get to go on the tour (plan ahead), but plan on doing it next time we pass through.

The tour is so much fun, and Lauren in great! Nice atmosphere & super friendly staff. Great way to spend a couple hours. Highly recommend.

A worthy brewery tour of one of the OG staples of MKE! It was quick (30 min) and the guide was very knowledgeable Nd engaging. The interior is nothing to write home about, a bit outdated but it fits the theme. You get 4 free "samples" after the tour, which actually are full 10oz pours! Such a great deal. In addition to the 4 beer samples, you can also try as many of their sodas! The root beer is the classic fave but the orange cream was a close 2nd! Fun fact - soda accounts for 85% of Sprecher sales.