Starbucks Reserve Roastery 星巴克臻选上海烘焙工坊

If you're in Shanghai and love coffee or cool café designs, you can’t miss the Starbucks Reserve Roastery. This is the premium, more curated version of your regular Starbucks. I’m not a Starbucks fan myself, but knowing this used to be the biggest Starbucks in the world when it opened in 2017, I had to check it out. It’s now the third largest, after Tokyo and Chicago. From the outside, the round design already grabs attention – it’s shaped like a giant coffee bean, with an open layout that leads you through the whole space. Inside, it’s nearly 2,800 square meters, with on-site roasting and packaging you can actually watch. There are two floors with handcrafted coffee bars, a premium tea section, fresh pastries, and Western dishes. It’s truly a multi-sensory experience – you see, hear, smell, and taste everything. Of course, the prices are way higher – two to three times the average café. I tried a V60 this time… and still didn’t like the coffee. Not my taste – from beans to brew. But the food was good, and the service was friendly and fast. So if you're coming for the vibes, the design, and the food – totally worth it. As for the coffee? That’s up to your taste

A must visit place in Shanghai if you like coffee, we've been here many times while we stayed in Shanghai. The price is a bit higher than usual Starbucks coffee but definitely taste a lot better too. Highly recommend Smoked Butterscotch Latte & Burnt Honey Rose Latte. The bakery was also pretty good. Only issue is it's busy all the time and can be pretty noisy.

An absolute must-visit for coffee lovers and brunch fans! The Starbucks Reserve Roastery in Shanghai is on another level — from the moment you walk in, you're surrounded by the sights, sounds, and smells of premium coffee craft. The variety of beans and brewing methods is impressive. Highly recommend spending a slow morning or afternoon here. It’s not just a coffee stop, it’s a full experience.

This place is amazing. I have never seen such a large coffee shop. It has multiple levels and is a tourist attraction on its own. It was so busy where I was there we had to wait 30 minutes to get a seat, and almost as long to be served. It was well worth the wait however. The atmosphere is incredible. It is a must see when visiting Shanghai.

This Starbucks Reserve in Shanghai is truly legendary—a coffee lover’s dream! Watching them roast beans onsite is fascinating, and their pastry selection is impressive. The double-story layout adds to the vibe, though it gets extremely crowded (we visited at 3pm and struggled to find seats). If you can snag a spot, it’s perfect for savoring a slow coffee-and-pastry moment. Worth the hype, but aim for off-peak hours!

Only got coffee - it was so packed in here on the weekend. They have more options than other starbucks - both swag / cups / bags and more drinks / food. There are many areas in the 2 story place with seating.

This Starbucks isn’t just a coffee shop—it’s a true temple for coffee lovers! Located on the famous Nanjing Road pedestrian street, it amazes with its scale and atmosphere. What’s impressive: - Huge space – Two floors, an open coffee bean roastery, a bar with unique drinks, and even exclusive merchandise you won’t find in regular Starbucks. - Exclusive menu – Try signature coffee-based cocktails, cold brews, and even nitrogen-infused drinks. - Spectacular roasting process – Massive copper tanks roast beans right before your eyes, creating a one-of-a-kind experience. - Stylish design – A blend of industrial loft aesthetics and traditional Chinese elements. What could be better: - Prices are higher than at regular Starbucks, but the unique experience justifies it. Final verdict: If you’re in Shanghai, this is a must-visit—even if you’re not a coffee fanatic. You can easily spend an hour or two here enjoying delicious drinks and watching the magic of coffee-making. 10/10! P.S. Don’t miss the barista’s special drink—it’s absolutely worth it!

I finally got the chance to visit the Starbucks Reserve Roastery on Nanjing Road, and honestly, it exceeded all my expectations. I’ve been to many Starbucks around the world, but this one is on a whole different level it’s more than just a coffee shop, it’s an experience. From the moment I walked in, I was amazed by the scale and design of the space. The architecture is stunning warm, modern, and spacious, with high ceilings and beautifully designed interiors. You can literally smell the roasted beans in the air, and it immediately makes you feel cozy and excited at the same time. The ambiance is absolutely fantastic. Despite being a popular tourist spot, it doesn’t feel chaotic. The space is well-organized, and even when it’s busy, it still feels relaxing. There’s a certain elegance and calmness in the atmosphere that makes it easy to spend hours just sipping coffee, reading a book, or people-watching. What makes it even more special is the open roasting area you can see the beans being roasted right in front of you. It’s fascinating and gives you a deeper appreciation for the craft behind every cup. The staff are knowledgeable, friendly, and passionate about coffee. They were happy to recommend unique Reserve drinks and explain the stories behind each blend. I tried the Nitro Cold Brew and a specialty latte with a local twist both were rich in flavor, beautifully presented, and unlike anything I’ve had at a regular Starbucks. The pastries were also delicious and fresh, especially the croissants and the tiramisu. There are also different bars inside the main coffee bar, a Teavana bar, and even an area for mixology-inspired drinks. Everything feels thoughtfully curated and high-end, without being pretentious. Overall, it was a memorable visit. Whether you’re a coffee lover or just someone who enjoys beautiful spaces, I’d highly recommend checking it out. It’s the kind of place you’ll want to come back to not just for the drinks, but for the whole vibe. Definitely one of the best Starbucks I’ve ever been to!