Jane C
Google
They don't call it the Disney Land of supermarkets for nothing. Having heard about Stew Leonard's with the same gushy descriptions that people typically reserve for Trader Joe's, my husband and I finally made our first visit this past summer. We get it now.
It's hard to encapsulate the joy of this market in words. Is it the windy aisles that make you feel like you're getting lost in a land of yummy things? Is it the cheesy animatronics that don't seem to add much value to the shopping experience, but then you catch yourself singing the avocado song hours later? The fresh, made-in-house goods that you couldn't find anywhere else, like the cider donuts, popcorn, breads, or cheeses? Or the shopper's program that rewards visits with free servings of some of the best soft serve ice cream I've ever had?
It's all of the above. It adds up to a shopping experience that feels a lot like shopping at Target, where you vow to buy one thing and end up finding at least five more things that catch your fancy.
Stew Leonard's has a rich history, with its roots as a small, family-owned dairy farm, so the cheese and ice cream game is unsurprisingly strong (see note on the soft serve above). But they do other things well. The breads are fresh and amazing, and the produce is incredibly fresh. The prepared foods section is also quite enticing. I once went so gaga on samples of a chopped veggie salad that I immediately went back to buy two. If you didn't just hear that I got excited about a SALAD, then you need to hear it again: ya'll, they managed to get me excited about a bowl full of chopped, cruciferous greens.
Other notable sections include the wine and liquor section and the hot foods section, which has a lot of fun options but falls a little short of what you might find at Whole Foods. Even when we come around midday, some things look a little stale, dried, and sad.
Some of our buys have been disappointing. Some boneless chicken wings turned out to have pretty processed and bready-tasting meat, and my husband and I have tried several prepared pasta meals that were extremely bland. But we still love coming here, both for the vibes and the most addicting soft serve in the area (hint: try it with a serving of warm, fresh cider donuts. You'll plop.)