JB X2
Google
July 22, 2025
Michael in the tasting room never lets us down. We tried a new white and a new red and bought a few bottles of each to bring home and enjoy.
Maddie served us well next door. We ordered several things on the menu at Vino! Vino! — the octopus, antipasti, shrimp, meatballs—and spent a lovely, sunny afternoon with a great bottle of Petite Syrah. All in all, it was about a $450 day in celebration of my husband’s birthday. We chose to spend the afternoon at STW today.
We come to DC at least once or twice a year for a week or two at a time and have been members for a few years now.
Being a member means we get a discounted rate on the bottles of wine shipped to us and any reorders of those wines, as well as seating in the members’ lounge area when we visit. The delivered wine comes with a nice brochure introducing the wine selection, informing us about different topics related to wine, and sharing a great recipe.
Membership has allowed us to learn about and sample different wines we may otherwise have never tried. Sure, there are times we love the selections sent to us and times we think “don’t love it” but have paid for it anyway—and we have been okay with that to this point. We like to learn—and paid the $85-90 dollars monthly for the experience.
Unfortunately, at the end of our visit today we decided to cancel our membership at STW. It has nothing to do with the wine.
I grew up with parents who owned a small business— a restaurant. I always observed my parents interacting with customers. They cultivated new customers, of course, but knew that their repeat, loyal customers mattered and helped sustain their business. Those customers continued to choose their business and spend money there on a regular basis My parents went out of their way to make those people feel valued and to show their appreciation for the continued patronage. They made them feel like family when they came in.
And this is where STW falls short for us. Despite always being visible and out in the open area at one table or another, the owner just seems like he can’t be bothered to walk over and extend a welcome to club members. To say “thanks for coming” to the people who buy his wine monthly throughout the year. Not even a hello or a nod. Even when we walked through the patio to and from our seating area.
We spent a couple of hours sitting in the “special” seating while we watched him sitting with friends, mingling and visiting among other customers on the patio. As he should. Everyone who visits an establishment should welcomed.
But he’s friendly to some people and not others, or he’ll say hello on one visit and not acknowledge you the next two times. You’ll sit in the “special” seating area reserved for members and he’ll see you, but makes no effort to wave. It’s like the teacher who plays favorites in the classroom while the rest of the kids are wondering what they are doing wrong.
After a couple of hours, we thought to ourselves “what is so special about this?”. And then, “how else could we be spending our money every month”?
We can still enjoy Stones Throw wines when we visit if we aren’t members. We can still order our favorites online. The discount might be less, but we can save by not having to pay for wines we don’t like in the monthly membership shipments.
Maybe being in the “club” isn’t worth what we are getting in return. We don’t feel the investment is mutual.
Perhaps our expectations are too high. In my Italian family, hospitality looked much different when people came to your home or business.
Stones Throw makes good wine, and we hope they continue to thrive, but it is short two members as of today. It just left a bad taste in our mouths. We are going to put our money elsewhere each month.
My parents had a saying in their restaurant: if we pleased you, please tell your friends. If we didn’t, please tell US.
So, we share our experience.
Yes, the owner can issue the expected terse response here, but we hope this just presents an opportunity for the teacher to learn. And to do better.