Old H.
Yelp
Seems well-intentioned and friendly on my few visits, but also worrisome. Vibe and aesthetic is cookie-cutter hipster - t-shirts with pithy sayings, faux punk accessories, retro video game, Tupac pins (which for White folks=cringe), etc - all while claiming a kind of super-authenticity (we're a small business! part of the community! love New Haven so much even though we've been here one hot minute! yadda yadda)... And all while seemingly directing alot of effort toward bringing more of the same to Westville/New Haven. As someone who has loved this city a long time and wants to see it succeed economically and otherwise, the [Insert Gentrifying Hipster City-burg Here]-2.0 approach is not the stuff of my dreams. Perhaps profitable for some short-term but potentially really corrosive longerterm... (And yes, I do see a spot like this as inherently tied to all development pricing out folks around town; though I expect the shop's defenders will claim they're different things, partly because they haven't lived in New Haven long enough to buy records at Cutlers, which I realize is another story altogether, but still...) I'm all for new blood and new ideas, but not newbies who show up and start tweeting #weridwestville. Westville isn't Austin, or Portland, or even weird, really - which is just fine! Some of us (already) like it and hope it can flourish without imitation as its core framework. When new ventures like this one start doing things like banding together to support actual local folks, especially folks of color, to establish their own businesses, rather than working so hard to rebrand their new neighborhood and attract more people who look like them and who like what they do - think flannel, think tattoos, think beards, think "cold brew coffee" (to be honest, I don't even know what that is!?) - then I'll definitely be inclined to make purchases... but never, out of respect for Tupac, a Tupac pin...
UPDATE: I initially rated this as two stars, and then, in full disclosure, received a very thoughtful response from the shop owner, who is clearly reflective and expending efforts in areas I didn't know about fully when writing my post. (Since he responded privately, I want to respect that and not go into detail as to what was said.) I wish him the best in his venture, and certainly appreciate that he read and took seriously my perspective (which I also think could have been less snarky and more generous). Whatever my personal feelings might be about the shop (its wares, aesthetic, etc), I do recognize that it's not easy for small business owners out there, and so I'm adding another star just because of the response and its sincerity and I'll make sure to revisit even this post in a few months time.