Volker Hirsch
Google
For me, it started with white t-shirts. I was fed up with every one and their dog “innovating” on whatever their white t-shirt was on a quarterly basis. So, one day, I googled “best t-shirt” and clicked on the first link. And, yup, that was Sunspel. At first I thought, OK, this must be some clever Scandinavian branding thing but soon realised that, no, I actually entered one of the oldest brands out there and one that never seems to have compromised on quality. So, today, my stack of “white t-shirts”, is from them (and gets replenished less often as they last forever). It also made me venture into PJs and polo shirts and they all stack up. They come with a big promise but they live up to it. Highly, highly recommended!