Superior Merchandise Company

Market · Troy

Superior Merchandise Company

Market · Troy

1

625 River St, Troy, NY 12180

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Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null
Superior Merchandise Company by null

Highlights

Chic cafe serving espresso-based drinks, craft beer & homemade cookies in a stylish, modern space.  

Featured in Eater
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625 River St, Troy, NY 12180 Get directions

superiormerchandise.co
@superior_merch

$$

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625 River St, Troy, NY 12180 Get directions

superiormerchandise.co
@superior_merch

$$

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Last updated

Jul 12, 2025

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Cool Food Stores Are Bringing Instagram Brands to Neighborhoods - Eater

"Given the emphasis on design, it’s unsurprising that some of these things can be found at home goods stores like Superior Merchandise (a sister brand of distillery Yesfolk) in Troy, New York..." - Rachel del Valle

https://www.eater.com/22776251/cool-food-stores-shops-for-dtc-food-brands
View Postcard for Superior Merchandise Company

Kristin Lajeunesse

Google
What a beautiful space! I stopped by twice in one day because of their bright, hip, and interesting vibe; minimal yet stunning decor, some of the best coffee I've ever had, and (most exciting of all) Califia Almond Milk and a vegan pastry. What would have tipped it over to 5 stars for me would be (1) a few more vegan options, and (2) free wifi. Having said that, it's definitely the best coffee shop in Troy (and Albany) and I look forward to visiting regularly whenever I'm in town!

Hannah Furfette

Google
I've been a time or two previously, was cute but wasn't motivated to go back since I rarely go out for coffee. And then I had their Warm & Fuzzy drink and I went back three times in one week! During that time, I had the Toast with Butter and Pear Vanilla jam (amazing little snack). Another time, I had the Chicka Boom Boom Sandwich and I almost cried it was so good. Not your usual sandwich, but super light, perfectly filling, and tasty with some kick, but still really clean tasting. I almost went back the next day for the same sandwich. Lovely place, great coffee, cutest shop, and the best mugs anyone could ask for!

Karen Lonnstrom

Google
Coffee drinks are unique and super delicious! Their toast is a meal. One of my favorites was the goat cheese with blackberries, basil and lemon zest. Out back is a hip patio space, and their shop carries all sorts of arty items. Highly recommend this unique place!

Devan Bushey

Google
One of my favorite coffee spots ever. Touchy roasters are some of the best, I pick up a bag or two whenever I'm in town. This place keeps getting better and better, exciting growth with more merch, bagel Sunday, wine weekends. Definitely a place that puts care and passion into everything they do, and the perfect coffee, tasty treats, and amazing atmosphere are the results of that :)

Timothy Johnson

Google
Don’t be afraid to get the Avocado everything Bagel. It’s REALLY Green and REALLY tasty! Love this places locally sourced clothing & Decor. 10/10

Rebecca Best

Google
Very cute bohemian style cafe. Good coffee and tea. I got one of their teas that had hibiscus in it& they garnished it with a beautiful flower. They have great presentation & nice staff. Staff doesn't go above& beyond but they're friendly. The merchandise is unique, probably a good place to buy last minute "thoughtful" gifts. Side note: NO WIFI

Mr. Plan

Google
Very creative! Almost seems like a hippie style which is really cool! Even the sandwiches have a hippie taste believe it or not. They even put these really cool flowers on the sandwiches!

Heather Cate Wright

Google
Things I loved: the friendly barista Tommy, the latte, the white brick walls (so bright), the plants, the spaciousness, the gifts/merchandise section in the front. And I’m sure you could find me in the back garden area 24/7 in the summer, if I lived in the area.