Alexis B.
Yelp
Susan Alexandra is bold and colorful and couldn't be more fun. I could see how her style might not be for everyone, but it's joyful and bright and I kind of love it. So when a friend and I were in NYC for a long weekend a few weeks ago, I really wanted to stop by the storefront when were shopping in the Lower East Side (I had only bought online previously). I'm so glad we stopped in. It's just as colorful and fun and wild in the store as the website and all of her designs are (even the storefront from across the street is something fun and joyful). The store is small, so they don't sell everything in the shop that they have online, I don't think. I personally love Susan Alexandra's Judaica collection (mezuzahs, dreidels, menorahs) and her home goods (glassware, tableware, etc), and I didn't notice much of that in the store. You can find a lot of jewelry and bags - as well as some other items, and they are set up so you can make your customize your own charm bracelets or necklaces in the store (they do it right then and you have it in your hand in no time at all). I wanted to replace a charm bracelet I had lost, and I wanted the charms from their Jewish deli necklace but in bracelet form. No problem - quick and easy - and I walked out wearing it. The service at the store was great (two employees were there when I was - one doing checkouts and one doing the custom jewelry, so I got to speak to both of them and they were both lovely, friendly, helpful). Not everything at Susan Alexandra is for me (I'm a middle millennial, and a lot of her designs just scream "FOR GEN Z ONLY" and seem too young for me), but it's still such a fun store to visit and you might find something you love. I love my deli charm bracelet. Definitely stop in if you're in the area and a need a little joy!
