Sushi Daily Oxford Street

Sushi Daily’s Waitrose Kiosks Are Joined by Oxford Street Restaurant | Eater London

"Opened as the operator’s first permanent flagship on New Oxford Street, this restaurant translates the kiosk grab-and-go model into a counter-led concept that emphasizes seasonality, sustainability, quality and flavour. Whole fish are delivered to the site daily and prepared on premise, and a nose-to-tail approach informs dishes such as a salmon miso made from homemade fish-bone broth and a crispy salmon-skin roll. New dishes developed with former Feng Sushi managing director Silla Bjerrum include breakfast options and a quinoa-based 'sushi' alternative to rice, with those innovations set to appear in the supermarket kiosks as well. The broad menu ranges from yakisoba (fried buckwheat) and udon noodles to katsu curry, gyoza and an extensive selection of sushi described as well-balanced, nutritious and low in saturated fats; an evening bespoke counter menu preserves the kiosks’ convenience. A click-and-collect system targets lunchtime workers and passersby near the Centre Point dining development, and the combination of long-running kiosk experience and Bjerrum’s expansion background suggests further roll-out is likely." - James Hansen