Kevin L.
Yelp
I went into the Taza factory tour with muted expectations -- I remember having done the Hershey factory tour as a child, decades back, and thinking that this would be a much less Disney-fied version of the same thing. I couldn't have been more wrong.
I dunno how where they found our tour guide, but the gent (I'm terribly sorry, I forgot your name already, but I blame the excessive chocolate-eating on my distraction). Regardless, he was knowledgeable, witty, hilarious, and energetic (read: may have had more caffeine than is medically advisable). Frankly, the guide made the tour -- he could have been talking about a pencil-making factory, but with the level of enthusiasm he imparted upon us, it would have been the most engaging lesson ever!
Not only do you get to learn all about the history of Oaxacan chocolate, the story of the founders and their passion for the business, see what goes into making a bar (or, y'know, disc) of Taza chocolate from start to finish, you get to consume more chocolate than reason would allow. At least, that was the case for our tour, which was the last one held on Saturday afternoon. Our guide was a pusher. And our audience... well, we had a junkie or two.
Bonus points to my friend who scored a groupon that netted us a deal on a tour for two people, plus a chocolate disc included in the cost. Definitely worth the cost -- be sure to double-check whether or not a similar deal is running before showing up.