David A.
Google
I've seen a lot of reviews (and pub responses) about the change in atmosphere and the astronomical prices here, and it’s hard to disagree.
As a pub tied to Heineken, one of the least ethical drinks conglomerates in the world, it’s not surprising that their IPA is now £8.50. It's pure profit-seeking. Having worked for a Heineken-owned brewery myself, I can confirm that Beavertown is no longer a premium beer. After the acquisition, the recipe was altered to cut costs while the price to consumers shot up. Companies like this don’t care about fair prices, they care about maximising shareholder profit.
So the staff trying to explain these prices as unavoidable rather misses the point. As someone struggling to pay rent, bills and everything else, it doesn’t soften the blow of an £8.50 pint just because the reasoning is explained.
I’ve been here twice and both visits confirmed that this pub isn’t for me anymore. I simply can’t afford it. If you work in finance, advertising, or even arms trading, you might be able to.
But don’t buy the line that this is just a cost-of-living issue. It isn’t. It’s a Heineken-owned pub charging premium prices in a gentrified area because it knows it can, which is disappointing for what used to feel like a local.
I’m sure the staff are doing their best - this clearly isn’t on them - but it feels like part of a wider wave of post-pandemic greedflation that’s made much of this city less affordable and less welcoming for the average working person. Until people start voting with their wallets, it’s likely to continue.