The Great - Melrose Ave

"Designers Emily Current and Merritt Elliott are known for their denim line Current/Elliott. In 2015, they launched the GREAT., a vintage-inspired line of denim, embroidered sweatshirts, and super soft tees. The 1,800-square-foot space sits on a well-trafficked stretch of Melrose Avenue, and features plenty of thoughtful details: Fixtures are inspired by antique brass buttons and rivets on denim, Venetian Murano glass chandeliers hang overhead, and there’s a wall lined with hand-painted green Moroccan tile—a nod to the brand’s signature army jackets. Another visual coup is the wallcovering, done in collaboration with Portola paint, and meant to resemble timeworn denim. There’s the core line, for which they’re best known, but there are also lots of one-offs: a hand-selected assortment of vintage clothes and jewelry, plus little things that make great gifts, like perfume from Coqui Coqui, embroidered bandanas, and beautifully wrapped sage bundles."