The Jam

Italian restaurant · Chelsea

The Jam

Italian restaurant · Chelsea

2

289A King's Rd, London SW3 5EW, United Kingdom

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The Jam by Infatuation - Reviews
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Italian restaurant with unique ladder-accessed cubicles  

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289A King's Rd, London SW3 5EW, United Kingdom Get directions

thejamrestaurant.com

£20–30 · Menu

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289A King's Rd, London SW3 5EW, United Kingdom Get directions

+44 20 7352 8827
thejamrestaurant.com

£20–30 · Menu

Reserve

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Last updated

Aug 8, 2025

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@infatuation

81 London Restaurants Keeping ‘Eat Out To Help Out’ Discounts Going Into September

"This Italian spot on the King’s Road is offering 25% off food and non-alcoholic drinks Mondays to Wednesdays throughout September." - oliver feldman, rianne shlebak

https://www.theinfatuation.com/london/guides/london-restaurants-keep-discounts-going-into-september-eat-out-to-help-out
View Postcard for The Jam
@infatuation

Buona Sera at the Jam - Review - London - The Infatuation

"This Italian spot on the King’s Road is offering 25% off food and non-alcoholic drinks Mondays to Wednesdays throughout September. We haven’t been here yet, but want you to know this spot exists." - Team Infatuation

https://www.theinfatuation.com/london/reviews/buona-sera-at-the-jam
View Postcard for The Jam

Catherine Yang

Google
We went on a Sunday for lunch because we were just nearby. Surprisingly it was super quiet and we were the only group of people. Perfect we got all the attention and got to climb up and down for several times for the fun for the little one. The design of the seating is very interesting and I can see why it’s appealing. However the serving can be quite painful for the staff though as they have to climb up and down. The upper seat is definitely more comfortable for a party of two than a party of three / four. I would recommend sit downstairs if you have young child.

Lina Abisoghomyan

Google
Had an awesome lunch here. The starters were just okay, but the entrees were amazing. Jerry, our waiter, was also very friendly and funny. Would recommend! Cool and different vibe with the setup.

Aaliyah Olrod

Google
Reserved a table here for 5pm on a Tuesday, wasn’t too busy but definitely filled up as the night went on. The staff were so attentive and accommodating for my boyfriend’s dairy allergies and the food was incredible; they even made us a special limoncello spritz which wasn’t even on the menu! So nice to find an authentic Italian spot in London!!

Amy Louise

Google
We visited Saturday evening around 7pm, make sure you book in advance as it’s popular! You can either sit on the upper seating or lower seating, it just depends on what is available. We were lucky enough to get the upper seating, you have little stairs which you take up to your table. The service was amazing, very friendly and give great suggestions for what’s on the menu. We went with the cauliflower steak and the spaghetti bolognaise. Both were delicious and the perfect amount. We then treated ourselves to the pizza dessert with ice cream. We really enjoyed our visit and it went so quick! Will come again!

Joyce Leung

Google
Good vibes, the staff is very friendly and helpful, they helped us to take a lot of photos with their special seatings. Food is excellent with fair portion. It is in Chelsea area, needs extra walking from tube.

Coral Cazorla

Google
I went here for dinner with a couple friends mid week. I didn't even know this place was a trend on social media, but I can understand why. The chairs and tables are very original, it's nice if you get one of the tables on top. The environment is low light and romantic, which makes it a very good date spot. We thought the food was really good, I had a very tasty carbonara and we tried a pizzeta as a starter, which I would say is a must try (I believe is probably similar to the pizzas). The service very nice and attentive as well. We also had dessert and I would really recommend the chocolate cake. We ended up paying £40, which I consider fair. Overall great experience. I will definitely go back, would like to take my partner here on a date. Notes: I don't think they would take big groups, as the tables can't be moved and fit max 6 (it's like wooden tables with benches), otherwise too tight or would have to eat in separate tables.

Hazel Yoo

Google
One of the best italian food I’ve had in London The owners are Italian, so they do know what they are doing. The sourdough pizza was really good! and the place ambience is really cozy and pleasant. The tree house vibe is really an experience. The staff were really friendly too. Price is reasonable. A small pasta plate was 12-14 and pizza was around 14 which is really not bad for London, and with that quality.

Leanne Tan

Google
Amazing place, we got the mushroom ravioli, spaghetti carbonara and the raspberry sorbet dessert. Service was friendly, we went from 8-10 and lights were nice and dimmed. Cocktails were the signature Jam Spritz and a Cosmopolitan, everything 10/10!
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Anja B.

Yelp
Super cool ambience the whole restaurant is like a treehouse we requested the top table so we could be high up and get the full experience. Was a super fun and unique experience, service was great and the food was also very tasty. We got the calamari, truffle gnocchi, spicy pizza, and a chocolate dessert. If you are craving Italian and a unique experience it's a cant miss!
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Lesley V.

Yelp
obviously the architecture and interior design is stunning but W O W the food truly blew us away!! Amazing service!! We didn't wanna leave. Only thing that sucked was not being able to take leftovers with us

Chris Q.

Yelp
Food was as spectacular as the Ambience and service was A++ Would recommend 10/10 overall my family and I had a wonderful experience.
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Zurit W.

Yelp
Lovely place. Ok food to not so good, horrible owner, treats guests in a rude and insulting way. I would not come here again!

Steve C.

Yelp
Cute "treehouse" setup was fun. Good sized, tasty pizzas & an excellent spaghetti with clams. Very friendly service. All in all, a nice dining experience.
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Aaron C.

Yelp
I really enjoyed this restaurant and its defiantly worth a visit. A great place when your looking for something a little different a little quirky that also has good food. The space is divided into upper and lower seating. Definitely go for the upper level its like eating up in a treehouse. Food is good and reasonably priced. A fun experience all around definitely worth a follow up.
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Whitney N.

Yelp
My aunt endearingly calls this the "tree house restaurant" - and after you've climbed the wooden ladder up to one of their second-tier booths, you'll find it quite obvious why. This is such fun and cozy little gem of an Italian restaurant, I think you'd be hard-pressed to find its match anywhere in London. The interior is small, the lighting date-appropriate, and the decor is basically nothing but the wooden booths - but entirely charming... once you've settled in you'll forget that there's even anybody else in the restaurant. I've adored every bite of pasta I've had here - simple, lovely and flavourful. And their avocado salad is fresh and perfectly made. As I recall, the service maybe has been a bit slow - but I've enjoyed the all-around experience of dining here too much to notice. *Highly* recommended if you're looking for something-out-of-the-ordinary in terms of atmosphere that also serves up delicious Italian food. But be sure to book ahead... especially if you want to snag one of those top booths.
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Laura N.

Yelp
Laura and Miriam, sitting in a tree... E-a-t-t-i-n-g... Wait... eatting? What the hell is eatting? Actually -- this precise emotion threaded throughout our experience. For all of the fun, good natured, and amply expected frivolous fun that one would anticipate from a dining experience that is literally set above the competition, there were a lot of "what the hell is that" moments. Amazing house wine... but a starter that took 45 minutes? Fantastic grilled cod... but cold potatoes in the soup? Tasty fresh ciabatta bread, but avocados in the caprese salad? (ok, in all fairness that was a good realisation!) While I'm tempted to dish out three stars, I just can't bring myself to dip below four. You're dining in a tree house for crying out loud. Add friendly service and a cheap house bottle of red and I'm sold. Just don't expect rustic Italian magic. Thank you Mario, but our Italian stallion is in another castle.
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Lizzie S.

Yelp
This has to go on my list of "weridest eating experiences ever". Okay mainly that is because I am eating and drinking 7 ft off the ground but also because I just don't get it. Okay so we are eating in a tree house but why is the food Italian? This place is snuggled in west London and had it not been for Miss Laura N upping roots and shifting over here I probably would never have discovered it. As far as the food goes it's nice but nothing to write home about but the experience itself is great making this a perfect date spot or even a treat for kids. As for prices, it's fair but I'm so baffled by the seating that I almost forget my handbag as I leave. Nice try, I may be back. We'll see!
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Peter S.

Yelp
Completely original seating and decent, fairly-priced food? This place totally exceeded my expectations. You'll have read about the seating arrangements here. Wooden slats on scaffolding work to place some diners at ground level in booths while hoisting others into the air just between them. Treehouse dining indeed, and I really enjoyed the unusual setup. Unique, cosy and perfect for a date, it's also an impressive use of a small space on pricey Kings Road. Kudos to the owners for having this vision. The food is Italian, and given the pull of the novel seating, surprisingly good. Nothing special, but perfectly reasonable for price, if perhaps in slightly smaller portions than I would have liked. The wine was similarly well-priced and of decent quality for the money. The service was quick and friendly and the table easy to book. This would make a perfect date place but is worth checking out at least once for everyone else too.
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Jim B.

Yelp
Great food and really fun, especially for the kids. Great week night place. Kids like to sit up the stairs.
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Alexander P.

Yelp
You can eat upstairs and the food is average. That's about all that's memorable here.
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Joffrey P.

Yelp
Of course, I had to get ill on my arrival to London. An incredible pain in my stomach. I was supposed to meet with my friend later in the evening. So I decided to have a long walk in central London. On Kings road, I felt quite hungry and it already was almost 3 in the afternoon. Despite the fresh air of January and the beautiful weather, I was still feeling bad. I knew the best thing to do in such a state was eating rice. So I started searching for an Italian restaurant. I love risotto and hoped it could help.(I know I could have had some chinese rice dish or even a paella? A risotto is more neutral... No spice). I eventually found this small Italian restaurant with a strange and very long name: Buona Sera at the Jam. The interior looked amazing and a little mad. Strange wooden booths on two levels which separates you from the other customers. I sat down and ordered a risotto with meat balls. I know, It wasn't the best choice for my stomach anyway. But surprisingly it helped a lot. It was warm, very tasty and deliciously creamy. And the price was incredibly low: 6 pounds for a big portion! As I felt better, I ordered a glass of Chianti. And finally had a dessert : a very nice panna cotta with fresh straberries. My waitress was a romanian girl, very charming and attentive. 16 pounds for a tasty risotto, a glass of red wine and a panna cotta are almost a bargain in London. I got out very satisfied.
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Hannah M.

Yelp
This place is lovely to come for a drink (or a meal, but we just got chips and a beer each so I wouldn't know what the food is like). It's cute and quirky and I've definitely not been to a bar like this before - you have to climb ladders to get to the top seats! It's amazing.
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Ro R.

Yelp
Was very wary coming to this restaurant because of past reviews, and uncertainty if they were cool with walk ins. After much research, and seeing that it was usually always packed with people (usually a good sign), we decided to make a reservation. Making our way into the small restaurant, we were so excited to be seated in the upper table area, kind of bunk bed like seating. I wore 4 inch heels and still made it up the little ladder with ease. The service wasn't as intimidating as some reviews had made it out to be, the waitress was pretty prompt, but understandably rushed. Ordered the Bruschetta (nice mix of olive oil and tomato) and the gnocchi (wasn't fresh, but okay.) It was pricey for what it was worth, but good to have tried out. The upstairs seating was the most unique part of the whole evening, a little cramped, but still fun. I might go back here when I'm in Chelsea again. Might.
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Jess S.

Yelp
This place is really great for a date. It's fun being in a restaurant up high and it feels secluded. The food is great there too. You need to book so you get up in the high tree house which is the best spot.
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Qype User (absint…)

Yelp
This place is a great destination when you're after an affordable meal in a non-standard setting. Great for dates or night out with friends. The food is not outstanding but it's decent enough Italian fare, and I have plenty to keep my vegetarian needs happy. My only regret is that the one time I visited, I was with a friend who'd broken her leg. So there was no clambering up the ladder to the top deck! Maybe next time...
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Gosha K.

Yelp
Cool setting and good food. Seating on the top level is unique and quite trippy though it does start getting tiresome as the setbacks are so hard. Food quality is good and price is fair, and the service was lovely. Not much in terms of a bar, though, so if you have to wait for a table, go next door to get your libations.
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Caitlin S.

Yelp
It's worth a visit just to experience the quirky seating arrangement - it was like eating in a treehouse! SUCH a great use of space but they've also designed it really well. Impressive waiting staff as well, transporting drinks and plates up the ladders without error (at least while we were there). My Sangria light was just the right amount of wine-y, zingy and a lot of fresh orange chunks. We shared 3 starters among the 3 of us - tomato and basil bruschetta so deliciously garlicky it made our tongues tingle, sweet and sour spicy ribs with a generous amount of meat that just fell off the bone, and decadent little deep fried balls of goats cheese, with a creamy beetroot and tangy balsamic sauce. All delicious and the plates were thoroughly cleaned off all traces! I had the gnocchi ragu, and my companions had the gnocchi with spicy sausage (a special) - all deliciously stodgy and tasty and comforting, with a generous sprinkling of parmesan to top it off (on our request). I couldn't resist the 'ice cream selection' dessert, and went for a scoop each of vanilla (creamy, but not the best quality), chocolate (pretty standard - no pieces of actual chocolate within it but still nice enough) and salted caramel (pretty good, but not the best I've had). What made it for me was the topping of grilled marshmallows (that's right, GRILLED!). Yum :) The girls had Irish coffees, which did not skimp on the whisky!!!! The nougat ice cream was pretty good too. Next time I think we'll go for the mango and coconut though, it sounded a good mix of tart and creamy, with a meringue heart! For Chelsea, the price wasn't bad either. For my starter, sangria, main, dessert, and the (already added on) 10% service charge, I paid £32. I'll be back (and definitely make sure I get a top table again! I just don't think it would be the same on the ground floor).
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Qype User (jaccd…)

Yelp
I love this restaurant for its unique seating arrangement. As recommended by the other reviewer, a high seat is a must, just ask for it when you book, but dont search it you'll ruin the surprise. The food is good, nice size portions at affordable prices. The only thing that seems to let this place down is the hit-and-miss waiting staff. Too many of them appear to be grumpy, which i find always puts a dent in an otherwise nice visit to this little italian!
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Mark S.

Yelp
I was really excited to try this place after hearing about it from a couple people and seeing the inside. The two-level seating is awesome, and you can also adjust the lighting intensity and music level (although that didn't work for us) at your table, to make it a romantic evening if that's what you're in the mood for. The wait staff was very friendly and extremely helpful (two of the things we ordered weren't on the menu), but the food was slightly disappointing. It was good, just not great, and I expected more from such a cool looking restaurant. So go for the experience, but don't expect to be blown away by the food.
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Faisal L.

Yelp
Great Italian hideout of a restaurant near Sloan Square with great service, excellent pasta specials, great desserts and a small, but good selection of wine. Amazing ambience and very unique how they have bunk style booths.
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Andrew L.

Yelp
Mediocre food, if you like microwaved basics. Uninspiring menu. Miserable waitresses. TV with AWFUL pop videos. And the worst, worst, worst music ever. I thought I'd heard it all until the house remix of the banana boat song came on, then I was wishing for the earlier 80s massacres to return with all forgiven. Certainly if there ever was a novelty of tables on scaffold stilts it has long exhaled its last fluttering translucent breath. Shame it was an anniversary meal. Will Never Return.
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Qype User (london…)

Yelp
A nice quirky little Italian restaurant among the many on the Kings Road. Nice food, good service and a nice ambient feel. A high seat is a must just watch the waitresses, the most skilled in the business.
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Marnie S.

Yelp
I've visited this restaurant twice on separate trips to London and will definitely visit again on my next trip. The restaurant itself should be enough to keep your interest as it is tables on top of each other like bunk beds with ladders to get to your table...but the food is delicious as well! I would most definitely recommend this for Londoners and for those just on a visit to search it out.
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John C.

Yelp
Stumbled upon this tight and charming restaurant on our first day in South Kensington - Chelsea and was blown away by the fast service and OUTSTANDING food. Spaghetti, pesto linguine, chicken with artichokes, and dinner salad were as good as any I've had in America. Would definitely return.
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Lauren M.

Yelp
My favourite restaurant in London! I love the novel seating plan and the food is delicious (worth the price in my opinion). Always ask for a table upstairs when booking to get the full "treehouse restaurant" experience.

Archie I.

Yelp
I first went to this restaurant when I was a teenager and returned the other week for what was a fantastic experience. Book in advance for the top tables (you scale a ladder to get there, go easy on the high heels) food was great, wine was also top excellent and you can dim the lights as you please. A thoroughly enjoyable experience and one that warrants 5 stars from me!

Mike S.

Yelp
Great dinner and service and a very unique set-up with the booths (you really have to sit up top). Just make sure your company is prepared for the small climb.