The LEGO® Store Fifth Avenue

We waited about 10 minutes and were really excited to finally experience the hype around the Fifth Ave LEGO store — and it definitely has that iconic NYC energy. The space itself is pretty large and well presented, with famous LEGO builds showcased throughout. The larger-than-life sculptures make for some great photo opportunities and really add to the fun, immersive feel of the store. 📸✨ We were able to grab a few sets we’d been eyeing online and were pleasantly surprised to find them in stock. After a good browse around (there’s a lot to take in!), checkout was smooth and easy despite how busy it was and even got a discount due to having account points 🕺💃 Overall, it’s a solid stop while strolling Fifth Ave — especially if you’re a LEGO fan or traveling with kids. Definitely worth popping in to see the creative displays and soak in the experience. 🧱💛

Such a neat place!! Prepare to wait as the staff controls store capacity levels with visitors waiting outside in line. As you enter you will be taken back to your childhood, full of innocence and imagination. You are greeted by exclusive bundles at the door, then a NYC cab, as well as numerous Lego offerings. Upstairs you can design your own mini figure or build a box of three custom figures as well as enjoy numerous other set possibilities. Also take advantage of their reward program as you you can get free products later on. The cashier signed us up in just a minute or so. Kids of all ages will love this stop on a NYC tour!

The LEGO Store on Fifth Avenue is top notch. There is stock of so many sets here, like the Death Star released last year, Rivendell from Lord of the Rings, the Titanic, and the new Captain Jack Sparrow’s Pirate Ship. A standout feature of this store is the amount of awesome sets on display, which really lets you see the scale of some of the larger sets. There is also a pick-a-brick wall, minifigure building area, and large brick-built displays around the store. There are also many affordable options here, like the New York Postcard for only $15. There could be a wait to get in, and it could get a bit crowded inside, but I found it manageable. Overall, this was my favorite LEGO Store I have been to, and I would gladly come again.

Since everyone else has talked about how cool the store is — it really is fun, especially for LEGO lovers! — I’ll be the guy who points out the giant line that stretches around the block. We tried to visit on two different days after New Year’s, once in the evening and once at opening, and both times the line to get in was a minimum 30-45 minutes. I’m not complaining so much as sharing, but as a family with kids in 20 degree weather, the wait did deplete some of our energy, enthusiasm and patience. We read the reviews and tips and tried to time it just right, but it didn’t help much. I highly recommend planning your trip here very carefully — prepare to wait outside in the weather for a while, and have a backup plan in case you need to bail! FAO Schwartz and Nintendo are right around the block, both of which also regularly have lines, but you might check how busy they are on Google Maps and return to LEGO later if needed. Also, the line queues west down 51st, so try to come in from that direction so you can see or hop in the line before getting to the door and having to walk another block back to get in line. All that said, once inside it was pretty much what everyone else said :) Honestly, I expected it to be a bit bigger, but my expectations were a little inflated. And I’m not poo-pooing the LEGO Store — we love LEGO! — but having more of a reality check up front may have helped us a bit, so hopefully this helps someone somewhere. Good luck and enjoy!

Definitely worth a visit. Staff manage entry into the store to avoid overcrowding, so expect to wait a bit before entering. However, is is 100% worrh the wait, and you can enjoy the window displays while you wait in line. Once you are inside, the whole place is pretty awesome. All the decor is built with Legos to be uniquely New York, and there are a few sets at multiple price points that are unique to that store (including $20 sets of a yellow taxi cab and the Statue of Liberty). They also have a make your own minifugure area for $10, and you can book a custom minifig appointment ahead of time online, if you want to design your own that is exactly like you.I had fun, and I am not even as big of a Lego fan as my boyfriend!

I went as soon as they opened so there was no line but by the time we left it was a pretty packed place. Not overcrowded though. Its a cool 2 story experience, if youre there for pics go in the morning!

A great shop for any Lego fan. The NY LEGO has been out of stock in the UK for sometime so picked that up alongside a taxi for a small memento. During the Christmas period there was a queue but it took less than 15 minutes to enter the store and it was needed for crowd control as it did feel cramped at popular stock areas. Fun photo ops which relate to NY, make sure to join in the fun.

4.5 stars. This is a really cool lego store with great new york themed brick displays. They have a place to make personalised minifigures and you can get a time square unique stamp for your lego passports.

This is, hands down, the best Lego store I have ever been and I wouldn't be surprised if it was one of the best in the country, if not the world. From the second I stepped in I could understand why there was space for an entrance line. The store definitely feels like a Lego museum with shopping vs a toy store with some Lego displays. There are massive brick built displays everywhere. The central point being a massive tree that reminded me of the large tree they have at the Lego House in Billund, Denmark. They also have a fantastic NYC theme build wrapped around the staircase to the second floor. You really can't go anywhere with some massively impressive build. Staff here is just as great as any other Lego Store. They're friendly, helpful, and will give you suggestions/tips that give the sense that they are there because they love Lego more than selling you things. I will say the person who checked me out at the end seemed like he was tired & ready to go home, but I wouldn't say he wasn't friendly. Prices here are the same anywhere else you go. They're not marking things up because they are at a busy tourist area or whatever. I do, however, wish they maybe had some exclusive sets or mini figures. They have a few NYC centric displays, but they're all products you can buy online or any other store. I know it's not necessarily the most profitable thing to design and sell sets just for one store, but I just feel like having at least one exclusive set would elevate this store to levels even higher than it's already at.

Who doesn't love LEGOS??? We made appts for our children to make a Lego miniature figure. Here is my 10 year olds review- 3/10 for actual creative freedom of design. You were only allowed to create the shirt ( body) but it would've been nice to create a hair style or change up the face a little. To make it your own for real. The price was $12 per kid Lego Builds Sets- a lot to choose from, a little overwhelming by all the choices. Glad we went twice so she could see all the sets and make the right choice. If you want a new set that you may not get anywhere else this is the place to go.

This place is SO cool--whether you're a kid, a parent, or just a lifelong LEGO lover. The NYC LEGO Store is packed with creativity and local flair, featuring jaw-dropping LEGO sculptures of iconic city scenes. We saw a full Statue of Liberty, a towering NYC skyline, a massive Nike sneaker, the subway elevator, Ghostbusters, and even a classic yellow taxi--all built entirely from LEGO bricks. And yes, we got to sit inside the LEGO taxi for a photo! One of our favorite moments. The store is bright, interactive, and full of fun surprises. Whether you're shopping, snapping photos, or just geeking out over the incredible detail, it's an awesome stop for families, collectors, or anyone feeling young at heart

I love the Lego store and always have to stop in when I'm on trips. The staff is always really nice and even though it's usually pretty crowded, it's easy to get in and out. I enjoy looking at all the life size Lego creations!

We do love coming here and it's a great attraction. Just very frustrating.....we looked online to make sure they were open on MLK day. It said they were open. We walked all the way there with our kids, who were really excited to go. Mind you it was freezing outside. They were closed :(. They need to do a better job with putting correct times online.

There was a line to get in but it moved really quickly. Lots of cook things to see if you're a Lego fan!

Lego store with great inventory - Formula One, Harry Potter, Star Wars, botanical series, Disney series, Despicable Me, even a talking Statue of Liberty to welcome you in!

Wow, this was the best Lego store I've ever been to. It was so big and I love that. I enjoyed every Lego model that was built in the store and I appreciate how hands on this Lego store was. They had a lot of options to buy and a lot of photo opportunities.

There is a line forming at the door to enter the store; wait time wasn't too long about five minutes. Once inside, the store is a Lego dream-land with many tourists snapping pictures and plenty of Lego selfie opportunities all over. There is a build your own Lego station for kids and adults to create their own Lego art and of course eventually purchase the product. Due to the amount of people and lots of colorful strobe lights, it became a bit overwhelming for me. Had to leave the store after 15 minutes. Overall, a great place to visit for all Lego fanatics.

Beyond love this store, we came a few times because there is so much to look at! We were buying some items for our daughter and even researched prices back home - love that prices were the same!!! We were worried because you were in the city the prices would be higher but they weren't! When we got home she built them right away!

It's possible my expectations are out of whack but I found this store pretty underwhelming. There are some great displays but nothing interactive or otherwise engaging. Throughout, there are several stations where you can build miniature Lego people. Upstairs there are some options to customize a Lego miniature or a mosaic but that's all you'll find. Stopping in for a couple photo ops might be worth it depending on whatever you're looking for.

Our boys had a blast in this HUGE 2-story Lego store! Although it was busy with other families, it didn't feel too cramped- which was nice. This store practically had everything and some newer sets we haven't seen. When we were ready to check out, line was cleared and our cashier was very friendly and welcoming. This store is located next to the Rockefeller Center. Also, I regret not taking photos of the window displayed they had outside- so cool! Guess you'll just have to check out this store yourself! With that said- with or without kids, lego enthusiast or not - this store is a fun place to check out!

My favorite crazy busy Lego store in NYC. Always packed and have long line outside the store. I live in NYC and I know this location is super touristy but I still enjoy coming to get some Legos one in a while (mostly I buy it online) The different between online and actual store is they have a seasonal stuff like PAB (Pick a Brick) and BAM (Build a Minifigure) That will change every quarter.

Super cool store. Never understood why there was always such a long line outside, but I think I know now. When you go inside, they have a little station where you can build three mini LEGO people for 9.99. If you want to treat your kids to a fun EXPERIENCE where they can take home customized SOUVENIRS and you can kill some time- this is the place. We had wanted to do the customized miniatures but the machine was broken so we showed up and ended up not being able to. I wish they would've given us some sort of warning ahead of time. Otherwise everyone inside was so nice.

It's definitely a fun store to go to! They have so many actual life size legos that you have to stop and take pictures! Now they even have a legit can take your picture and create Legos from it! It is wild! Make sure to go to the 2nd floor and check out what's there! You don't need a kid to go in here!

There's always a huge line for this store and my friend told me you can make your own lego, which was something I always wanted to do. The make your own lego was a bit less exciting than I expected - they have a ton of different body parts and accessories you can use to fashion a lego - but there's no way to really "personalize" it to yourself to a great degree. It was pretty cheap, though (I think you can do 3 for $10 or something like that). All in all, a lot smaller than I expected and definitely not something worth waiting in line for, but for lego fans it can be fun to stop by and see the lego models.

In the city that never sleeps, there's lots of FUN to be had! This NYC-themed Lego store is a MUST especially for those Lego enthusiasts. There are friendly staffers ready & willing to help whether to find that accessory for personalizing your custom designed Lego or to take a photo for you in one of there many photo ops in the store. And of course, the Lego sets are available for purchase as well. Be prepared to dump $$$$. Legos are expensive!!!

I came here on vacation and Jake was so incredibly kind and helpful getting my larger purchases shipped to me and made the process so easy! I appreciated his taking time to ensure everything would be properly delivered to my home! Amazing selection of new sets and gorgeous displays! A must visit!

Good store, you could get lost in here. Quite expensive, but they have a lot of cool stuff to choose from. Selection is ok, service is spot on. Had some questions and they were all helpful. My kid ran up a bill in this place lol!

The store was filled with lots of interactive things to do. It was really cool to see all the Lego designs. Service was excellent and friendly.

Great store with tons of options and great sets. Employees were very helpful. Sets were good priced and displays were great.

Wonderful employees! Amazing services. Carl helped me get my missing bag I had left at the store. Very nice.

Super super busy but left with a huge bag of landmark legos. Oscar was very nice and friendly to us. Shelves were so full and was definitely worth my money

While my kids are grown and no longer play with Legos, fond memories and the window display of Lego flowers made us pay a visit to this flagship store. Wow...it is astonishing all that can be made from Legos! We had such a blast Looking at all of the Lego creations and displays. Especially creating our own Lego characters at one of the stations. Super fun! We would definitely recommend to Lego enthusiasts of all ages and all others!

I hesitate to give someplace like a LEGO store 5 stars, but this one is worth it. There's a bunch of cool things to see that you won't see elsewhere and you can build/design your own minifigures. So, this is a LEGO store, but it's also a lot more. They have a ton of different amazing lego sculptures that you can just stand in awe of or take photos with. The most recent time I was there they had a full-size NY taxi with marvel heroes around it, the Empire State Building, the statue of liberty, Mario and Luigi, and Hulk among other things. Beyond that, they have things I've never seen anywhere else including making your own minifigures. You can either pick from a bunch of pre-made parts or they even had custom printed torsos where you could design the pattern. My son made a ninja torso and I made my daughter a mermaid torso. They also had a way to turn a photo into a lego mosaic. Kind of cool all around.

I made a surprise visit to the Lego Store. I have honestly never been. I went with a family friend who was showing me around and told me about all of the cool sets he had purchased and put together. He also showed me how to customize my own Lego character. I learned that I was able to pick out a pair of bottoms for my character, two accessories, a head, and hair. When I scanned my box on the machine I was able to customize a shirt for my character. You can either add pre-designed stickers or you can draw or write your own pictures and words. I drew a pink heart on the front of my shirt and I had my friend sign the back and I signed the back as well. I also chose a light blue pair of pants, a miniature Jeffrey Coons dog, a chicken, and pink hair. The character also came from a stand that says my name on it. The store was really cool and I'm not sure how they made all of the Lego decorations on the walls. It was impressive.

TOY STORE: The flagship Store at ROCKEFELLER CENTER was ridiculously packed with lines around the block on FIFTH AVENUE. The Store opened at this location in 2021. The LEGOLAND Theme Park & Hotel is located just over an hour away in GOSHEN, NEW YORK. Took a few photos of the LEGO STORE at LA GUARDIA Airport which opened in 2023. WORTH VISITING.

Went to the Lego Store on President's day and got there right before it opened at 11:00 am and there was a line around the corner. The wait was not too long. However they only let a certain amount of people in at a time because it can get a bit hectic in there. The store was amazing but smaller than I expected. They seemed to have had full stock as the shelves were loaded with Legos for all ages. They have huge Lego displays throughout the store which makes it appealing to the eyes. Not to sure how much Legos should cost but I seen no problem with people purchasing multiple lego items. Very nice experience but unless I turn into a true Lego Head it will be a while before I take another trip there. Enjoy your trip to the NYC Lego Store.

Felt like in fantasy world! Whoever love Lego must come to visit the store. It has lots of built huge Lego like spider man, Hulk, yellow taxi, status of liberty. There are lots of Lego for kids to built. It has good service and the cashier always has smile even the store is so busy. Value? I guess if you are Lego fan and with the vibes in store, you cannot stop not to buy one box.

If you want to relive your childhood memories, than this place is a must. Walk in and you'll be surrounded by Lego's and instantly you'll be taken back to your childhood days. The place has two stories - so make sure you explore both floors. The items are bit pricy for my taste, but looking around is ok :) I was visiting with family from Korea and one of the cashier, out of the blue started talking in Korean, granted he was still learning, he told us that he was learning Korean and other languages to be able to have basic communication with visitors from different parts of the world. That was nice of him to go out of the way to do that!

An awesome place for all Lego aficionados , there's a little bit of everything in here when it comes to Lego's and the price is pretty much the going rate anywhere around . The service was attentive , the place is a good place to check out and plus they have awesome air conditioning in the summer which is when I visited .

Lego As a child I had LEGO's. I only bought them for my daughter once. For some reason she didn't play with them very much. I didn't add to her collection. Now recently she has been into fun projects. A friend purchased her a Vespa Motorcycle Lego that she wanted for a long while. I will definitely post a photo when it's finished. This Lego Store is just as much fun and just as expensive as the other Lego Stores. I'm never hassled by the employees. I like to see what's available because the products change. This store keeps current on all the popular items and Lego creates the toys for everything you can imagine. I find it very tempting when I visit. It's definitely busy and a tourist attraction. If you ever assemble a LEGO you may become a fan too.

For fans of our favorite little interlocking bricks, there is nothing like visiting an official LEGO Store, especially the giant ones in cities around the world. Each one is special, with giant commissioned LEGO sculptures highlighting the cities they're in. This location is at Rockefeller Center, easy to get to. The art deco vibe of the area is seen in the outside windows, but once inside it's all LEGO. Two stories of fun can be found here; plenty of picture taking opportunities abound, plus ample selections of all the new sets. They even have some exclusives items for New York, great for souvenirs at prices for any budget. The staff here are friendly as is typical for the stores - they are known for not basing pay on sales so no hassle here. Even if you aren't planning on buying sets, it's worth visiting just for the spectacle. I have a memory of the old store here, which was white and brightly lit; the new one is kind of the opposite - dark and fun yet showing off all the colors and NYC scenes. It's worth the visit!

Its the coolest lego store ive been to obviously cause its in the middle of new york but there is a small line to make sure that theres not too much people inside the store but inside, you can make your own lego minifig and they arent overpriced at all! They even have a car made of legos that you can sit in and they have a 2nd floor withs tons more of lego sets and theres displays showing how big the set is when you build it (specifically in the car section). The staff aren't talkative they are fast working and arent rude and will help you find something if you need help. If youre staying around here or live around here and wanna buy legos and have fun then come around here! Its a great place for legos.

They had a HUGEEE selection here. My daughter was in awe of everything they had. They had pretty cheap stuff, and thing going up to $1,000. It blew my mind really. I had never been into a lego store until the other day. The service was good, everyone was kind. We got something in the $100-$125 range. The people working here were able to help us. I'd recommend coming here.

Met up with a friend and her 3 kiddos and the 6 year old said "I want to go to the Lego store." I think it's safe to say his Lego dreams came true. Had to wait in line to enter the store, but the kiddos were entertained by the elaborate window displays of Legos - be sure to look for all your favorite figures and characters. Controlled entry meant that the store was easy to navigate and there was room to move even though there were a lot of customers. The kids enjoyed looking at the displays and shopping for Lego sets to take home.

As a lego fan, I definitely recommend you checking out this store even if you don't have kids. This location has many incredible large scale LEGO builds to checkout and opportunities for photo ops in the life sized Lego Car, next to superheros, and in LEGO Manhattan city. There's 2 floors full of Things to look at, LEGO sets, and option to customize your own personal LEGO, and NY LEGO souvenir merchandise.

A friend's family wanted to check out the lego store during the holidays. The line was wrapped around the building though it moved at a decent pace so the wait wasn't too long. This is Lego store flagship store. So the builds are enormous, details, and not found in other stores. While you wait, check out the windows of the lego builds from the cityscape, bridge scene, Christmas factory. It has so much details. Check out the Christmas tree at Rockefeller with the skating rink. A whale in the river. When you walk, besides been full of shoppers check out all the build details. There are 2 floors. You can take a picture in a NYC taxi, check out the Katy Perry clothing build, check out the cubby holes in the rainbow trees, spot all the superheroes. While you are walking up the stairs, you can check out Time Square, see the build from Ghostbuilders, firefighters rescuing a cat on the 2nd Floor. On the 2nd floor, you can build your mini figure. Definitely go when it's less crowded so you can see all the builds and shop. It's worth seeing the lego builds by the masters.

Stopped by with my sister on a rainy Saturday afternoon. The store was fairly crowded and there was a line to get inside but it moved fast (I was inside in under 10 minutes). Once inside, a staff member helped me put my umbrella in a bag which was very thoughtful. The store isn't huge but they organized in an open format so the kids had plenty of room to walk/run around and explore. The Lego sets available were pretty diverse and both my sister and I left with something cool! I purchased the orchid botanical set and she chose a creator set!

First time visit. Short 5 min line to go in on a Saturday 5 pm. Door staff was friendly. He started short conversation with us. The store has two floors. Free build on the ground floor and yellow Lego taxi for free photo ops. Upstairs offer $9.99 for 3 mini figures or mini figures factory. Mini figure factory costs $13 including tax. You can personalize a name card and a torso ( shirt) design on a computer. You can pick out the rest of the mini figure at little kiosks. Only your name card and torso get personalized. After you pressed 'print' on the computer, the wait to get the little torso is about 15 min. I saw mostly adults personalizing instead of kids. Overall kids had tons of fun. My 10 yrs kid has outgrown FAO Schwartz and the Lego store became his highlight of the day.

I love love love the Lego store. A lot of cool builds to take photos and a portrait maker. Definitely come here for some customizable stuff.

Long lines at the Lego Store - get here early before they open...or later in the day. Came twice and lines were down the block on the weekend... Third time was a charm and was only on line for about 5 minutes and got in...lucked out! Store has 2 levels and the staff does a good job to help customers as well as do crowd control of allowing certain number of customers in a time. Besides looking at all the Lego creations, one can create their own personal figurine...but there will be a wait for the finished product ...Need to pay first then create their figure. Good store to visit but come early or later in the day to avoid the wait and crowds. Best to know what you want if you plan to create your own figures. Mario and Luigi, Stay Puft and others are cute. Can sit and take a picture sitting inside the taxi... glad finally got the chance to go into the store.

Compared to other lego stores this one is super fun, interactive for children and honestly offers more lego options compared to other lego stores. Everything in this store is truly built from legos, they have a brick lab, and you can make your own personal lego figurine that takes about 15-20 minutes to create. Please do note that this place is very popular and can be very crowded! I love that everything is really built from legos that you can have fun and take lots of photos with each figurine.

I arrived around 10:00am on a Friday morning. There was a line out the door and slightly around the corner. For NYC, they do have a large variety of LEGO kits and items. I may be spoiled by the LEGO store in Orlando.

Overwhelming Way too many people crammed into this store. Lots of creative ideas however it's almost impossible to get to anything because of the crowds. There's almost nothing Lego can't do and whatever you're thinking they probably have it here

It's fun to visit even if you're not gonna buy anything. They have a bunch of LEGO buildings inside, which is cool to admire. If you are buying something, theres a lot of cool different stuff that you can customize to your liking, like minifigs and whatnot. Its fun to just visit once.

A must see for all ages! I wasn't really into legos growing up but this was pretty amazing. Ghostbuster, taxi cans, subway, occupation Lego masterpieces! My girls and my friend's little one really enjoyed it and so did the adults!

The LEGO Store on Madison Avenue is a must-stop for LEGO fans of all levels. Being that it's a flagship, LEGO has gone all out. There is so much stuff to look at, it's super fun even if you don't want to shop for LEGO. So my favorite fancy LEGO build was the rainbow tree when you first come in. It was just so cool and fun to look at, especially if you got up close and looked at all the fun little details. I also loved the wall art going up the stairs to the second floor - for fans fo the LEGO movies, it will be a total highlight. It looks like movie posters going up the wall and all of Gotham. There are ample "make your own minifig" stations that people can play with and this store boasts the widest selection of LEGO that I have ever seen (keep in mind that my "home" store is the one at the Mall of America). If you are seeking a rare LEGO kit, this is the place to go! Fun for adults and kids of all ages - you should go!

Please be advised there is a line to get into the store, a pretty long line, but it did go by fast. Once you get inside it's very crowded. The store is 2 levels. My kids knew what they wanted so we went in and went to the store rather quickly.