Denise L.
Yelp
The LA Times recently published an article about the growing non-alcoholic movement in Los Angeles. If you are curious as to what this new movement is about then visit "The New Bar"!
The New Bar looks just like any other liquor store at first glance. You see what looks to be whiskey, gin, vodka, wine, champagne, coolers, & spritzers. And although it appears that way...everything in the store is nonalcoholic! Yep! Everything in The New Bar is nonalcoholic! And there is so much to choose from. They even have a nonalcoholic Negroni!!!
On my first visit, I was pleasantly surprised by the level of knowledge the "bartender" (retail representative) had of all the drinks The New Bar had to offer. I was even able to sample some of the inventory, and they even had a daily drink sample from their "bar" to try. They have a mock bartender stand that makes the experience even more enjoyable.
I ended up getting a Vermouth by Eleven Park (yes by the hotel in New York) on my first visit. The second visit I bought a nighttime wind down drink by Three Spirits called Night Cap. Both drinks have an adaptogen element to substitute for the alcohol. I LOVED both of the brands I bought, and can't wait to try more! I am hooked on this place!
The New Bar has locations in Venice and on 3rd Street in the Beverly Grove area. The one I went to was the 3rd street one and it's located right next to Lala land cafe!!!
There is an email list you can sign up on to get notifications on what is going on in the store. The New Bar does have drink tastings, new product launches, and collaborations with other products from time to time.
The New Bar for is everyone. Whether you are looking to stop drinking alcohol 100%, just trying to cut back on alcohol, looking to add nonalcoholic drinks to your collection for your friends/family, or just looking to get more knowledge of the ingredients and functionality of the various kinds of nonalcoholic drinks, I highly suggest you give them a visit. It will change the way you view drinking wine and spirits!!!!