Beachfront resort with playful midcentury-modern design







59 Naresdamri Rd, Hua Hin, Amphoe Hua Hin, Chang Wat Prachuap Khiri Khan 77110, Thailand Get directions

"In a beach town dominated by could-be-anywhere mega-resorts, The Standard Hua Hin brings a much-needed dose of youthful energy to a place usually associated with snowbirding retirees and hi-so (high society) Thais driving down from Bangkok. In lieu of teakwood floors and jasmine garlands, guests are greeted by fresh contemporary art and midcentury-modern furnishings; then pathways palisaded with bamboo and bougainvillea snake to the boho-beachy villas (where disco balls hang in the bathrooms). The main action happens at the pool, where Bangkok’s beau monde lounges under candy-striped umbrellas and two restaurants serve drinks and Thai-with-a-twist bites until 10." - Chris Schalkx, Lee Cobaj

"Set in a former fishing village that’s now the heart of what’s sometimes called the Thai Riviera, this hotel stands out in a region that’s no stranger to upscale resorts by being especially youthful and vibrant." - Le Guide MICHELIN

"A playful, modern seaside outpost that shook up Hua Hin with Miami-rooted design: midcentury-modern furniture, candy-striped umbrellas and even disco balls in some bathrooms create a lively beachfront atmosphere. Villas are recommended for easy beach access and private pools, and the on-site Thai izakaya, Praça, is noted for inventive dishes such as a larb-flavored tuna tartare." - Chris Schalkx
"A design-forward beachfront resort that injects playful, midcentury-modern flair into the Hamptons-of-Thailand vibe, with quirky decor touches and a mix of villas and public spaces for both privacy and scene-making." - Paul Brady Paul Brady Paul Brady is the news director at Travel + Leisure and the brand's expert on cruise travel. He has been covering the travel industry for more than 15 years for outlets including Condé Nast Traveler, Skift, and The Huffington Post. Travel + Leisure Editorial Guidelines

"The Standard Hua Hin is located along the Gulf of Thailand. Known for its lively atmosphere, it features restaurants and bars like Lido Bar and Praça, a beach bar and 'Thai izakaya' restaurant. Standard King rooms offer good value, while Pool Villas come with private plunge pools and disco balls above the bathtubs. The blue-tiled, beach-facing infinity pool is a social centerpiece." - Craig Sauers