The Sweet Palette

Bakery · Fayetteville

The Sweet Palette

Bakery · Fayetteville

1

101 Person St, Fayetteville, NC 28301

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The Sweet Palette by null
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The Sweet Palette by null
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The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null
The Sweet Palette by null

Highlights

Cupcakes, cheesecake, macarons, cookies, ice cream, friendly service  

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101 Person St, Fayetteville, NC 28301 Get directions

thesweetpalette.com
@the_sweet_palette

$1–10 · Menu

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101 Person St, Fayetteville, NC 28301 Get directions

+1 910 489 7342
thesweetpalette.com
@the_sweet_palette
𝕏
@TheSweetPalette

$1–10 · Menu

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Last updated

Sep 8, 2025

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A family-run dessert spot weaving art into its bakery life—cupcakes, macarons, and ice cream served alongside local artwork and Fourth Friday tie-ins. Recent business news confirms plans to expand into a new food hall while staying active downtown.

https://www.thesweetpalette.com/
Things to Do in Fayetteville (2025)
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Nola

Google
Nice variety of cupcakes and mini cheesecake, plus macarons. The decor is super cute, lots of spooky-themed items. Had to try the blueberry cheesecake and it was so light, delicate. There are actual fresh blueberry in it! So good. The lady who help us was really sweet too.

A. K

Google
My daughters and I stopped by The Sweet Palette for a treat or two...or five (lol) after a doctor appointment yesterday. It was our first time visiting and we really enjoyed it. The shop is clean, visually appealing, and spacious. The staff was friendly/helpful. They had good flavor selections, nothing tasted under or overdone, and there were a variety of options. The price points were reasonable, and portion sizes were average. The cookies were the biggest item I saw. Since the sweets didn't disappoint, we plan to return to try the coffee next door next time. That's right, you can get your sweets in one side of the building and your coffee or tea on the other side with Blanc Coffeem Definitely a place to add to your list if you are looking to shop local❤️

Emily S

Google
My dad had a peach milkshake, and 2 cheesecake bites (key lime and regular I believe) and he like them both. I got a strawberry cupcake and turtle cupcake to go. The strawberry was probably the best I have ever had! I did not get a chance to try the turtle (didn't last in my house) but they said it was great! Will definitely go back especially for the strawberry and to try other flavors.

Brian “CoFii” Adams

Google
Amazing corner coffee store. Pro: - very good macaron - cookies - seating options - kid friendly - location - customer service Con: - seating felt a little too industrial! Would love to see more comfortable seating! This was my second visit! As good as the 1st!

Teresa Ngo

Google
The sweets and hospitality here do not disappoint. Super friendly and welcoming staff. A good selection of macarons, ice cream, cupcakes, and more. It’s connected to a cute cafe (will write a separate review for that) and both are definitely worth a visit. Can’t wait to come back. Thank you Sweet Palette team, y’all are doing amazing!

Nette Wright

Google
Customer was good, red velvet was moist but didn’t taste anything like a red velvet anything. The frosting was good. The turtle one was okay, didn’t taste like a turtle but was pretty. Macarons, the kids say was okay. They didn’t even eat a whole one. It appears to be a little dark inside. But I get, must be the setting.

Mary Curry

Google
I went into a bakery shop, The Sweet Palette, on Hay Street in Fayetteville and my eyes saw the desserts and the little person on my left shoulder said" buy some" so I was waiting for the little person on my right shoulder to say "no you don't " but heard nothing. Well I bought a strawberry cupcake, strawberry cheesecake and banana pudding cupcake. My grandson got the cookies. They were very good and the guy at the counter was very nice. I will return.

Fariel Graham

Google
This place was very nice. They had a variety of sweets and the service was awesome. There is a coffee spot connected also! 8 out of 10 recommend!
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Bill M.

Yelp
Our last stop on our DTF progressive dinner. Had to have a dessert!! It is linked to a coffee shot so it is a perfect spot for some sugar and caffeine.

D B M.

Yelp
I attempted to order a cake for my sister's birthday on Monday, July 20. I wanted it Friday, July 25 @ 1 pm. I couldn't speak to anyone on the phone, as there is only a message of hours and a disconnect. So I ordered through the website. On Tuesday, I received an email asking the size cake I'd like. No pricing, no contact information, no details. I replied. I didn't hear anything by Tuesday afternoon, so I went to the shop on Person. The 2 young ladies working had no information on cake orders. They tried, but were unable to reach the owner (that does the cakes) or the manager. So they took my number to call me back. No call. The next thing I heard is the attached email telling me on Friday July 25, they had just seen my email & it was too late to make my cake. So sorry.
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Brady H.

Yelp
Yo, if you're anywhere near this spot and don't stop by you're just doing life wrong. Locally owned, super chill vibe, and the kind of sweets that straight up slap. I grabbed a scoop of their homemade ice cream and of course it hit the spot.
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Genika B.

Yelp
Stumbled across this nice downtown jewel while taking a Sunday stroll. I love the ambiance; coffee, sweets, and games! What more do you need!
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Sky T.

Yelp
This is a cute little bakery that makes sweets with that 'homemade with love' feel. Not pretentious or super fancy, but just downright simple and good desserts. I ended up getting the Oreo Cheesecake Bite and Salted Caramel Cupcake. The cheesecake bite was delish and not overly sweet with a good amount of creaminess and oreo balance. The cupcake was equally good as well. It was moist and balanced sweetness with the salt as a counterbalance. Overall, a nice local addition to the Downtown Fayetteville scene.
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Sarah B.

Yelp
Get your macrons here folks! This is delicious and they know how to leave you craving more for a second visit! They also have cheesecakes in so many flavors.
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Patrik J.

Yelp
Open mic first Friday of every month is a wonderful crowd inclusive experience full of laughs and shared thoughts/literature. The host was very friendly and open for recommendations. Loved the macarons and the prices are very fair for a place downtown!

Erica F.

Yelp
Love their cupcakes!!! We've tried cupcakes from a lot of bakeries nearby (raeford, southern pines) but these are definitely our favorite!
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Kirsten F.

Yelp
Everything looked so good that we tried the ice cream, cheesecake bites, cupcakes, and brownie. It was all delicious and we all had a different favorite. The vibe is great and staff was very friendly.
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Donte E.

Yelp
This place was so good. I enjoyed the nice art that hangs inside, as well as the decor on each table, and throughout the spot. The desserts on display are so eye appealing, you can't go and just get one thing, you must get several! Flavors are definitely there, and now I think I am hooked!
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Kelly M.

Yelp
Was downtown hitting the pastry shops to satisfy our sweet tooth. We shared one miniature banana pudding cheesecake. Two bites and it was gone, but it was tasty! They have a huge selection of miniature cheesecakes, brownies, cookies and cupcakes! The gentleman running the register was very nice and informative about the shop, its owners and their catering business.
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John B.

Yelp
The center of downtown Fayetteville hosts this bakery, which has a lot of indoor and outdoor seating for the sort of socializing that people used to do before the pandemic (and which may come again, as of this writing). They have a variety of sweets including cupcakes and macarons. You could get cupcakes individually or by the dozen, and though I had some thoughts of getting a dozen to share, there wasn't enough variety or intrigue in the flavors on display to convince me to do that. However, the two that I thought worth trying were richly flavored, including a Nutella cupcake with just the right amount of bitterness and a salty caramel cupcake with a heavy contrast in tastes. It wasn't the peak of cupcakery, and they didn't appear to cater to the special dietary needs crowd, but if you're wandering around it is a delicious dessert.
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Shelli S.

Yelp
OooMmmmGGGG!! This place is BOMB DOT COM, when it comes to sweet treats!! They have the decadent macaroons, Nutella, Fruity pebbles, Honey Lavender, Lemon Rose just to name a few!! They have cupcakes with the sweetest buttercream icing and their ice cream is so sssmmmoottrhhhyy cream!! The iced coffee is simple to help with the flavor of the sweet treats!! Please check them out and you will not be disappointed!! Also, the customer service is impeccable and genuine!!

Hub C.

Yelp
The macarons are amazing. Great variety of flavors. I liked the atmosphere in there, too. Natural lighting and lots of space to hangout
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Dani N.

Yelp
This is where I'd hangout if I lived here. Not only do they have incredibly dense cupcakes with such amazing flavors it's hard to choose just one, they also carry local coffee roasters and have plenty of room to sit cozy and get your work done. From the brick walls to the local art pieces hanging throughout the building, this place screams hipster while also carrying a welcoming calmness to it. All art on the walls, and in the bins by the front door, are for sale. It also looks like they do gatherings or presentations in the side room to the right, which I would have loved to attend if I was in town longer. The dessert cases held mini cheesecakes, cake balls, brownies, cupcakes, ice cream, and beverages. It was so hard to decide but I went with the banana cream cupcake with a Nilla wafer on top. OMG best cupcake I think I've ever had. It was perfectly delectable, dense but not too mushy, sweet but not overbearing.. I wish I got a dozen for the flight home! I loved the vibe here and can't wait to come back to try their espresso, get some work done on my laptop on their cozy couch against the brick wall, and meet some amazing local artists on their presenter nights!
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Lana R.

Yelp
OMG the macarons are SOOOOO GOOD!!!! I gotta say the brown sugar oatmeal ice cream is a breakfasty dream. I'm sad I don't live here. I'd be here every dag!
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Whisker P.

Yelp
Matthew is great. He is a hard worker, supports the local new coffee shop Rude Awakening and sent me there. Their cupcakes are phenomenal. I would come back to this place if I lived here.
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Susan C.

Yelp
Great cupcakes for a city like Fayetteville, NC Best you can get in the area. The Turtle cupcake is delicious!

Diego P.

Yelp
Cheesecake bites absolutely delicious and customer service was great, price was reasonable for the portions. Only reason for 4 stars were some of the glass tables were dirty and very noticeable. My wife claims it shouldn't matter but I think the cleanliness of where I am eating affects my experience. Other than that highly recommend to satisfy your sweet tooth.
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Nadia V.

Yelp
Best cheesecake I have found in this area, hands down. I'll be back when I want cheesecake. The cupcakes were good. The place is cute and the service is super friendly!! I'm interested to try the ice cream.
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Christina G.

Yelp
Found this place while walking around historic Downtown Fayetteville. It's easy to spot on the corner of the street. Half of the place was set up for salsa lessons, the other half was set up like a little cafe shop. Tried their Key Lime Cupcake ($2.75) and Chocolate Chunk Mini Cheesecake ($2.50). If I am given a variety of flavors, I don't normally go for Key Lime. Given that, I will say the Key Lime Cupcake was surprisingly delicious, especially the Key Lime frosting! I tasted a fresh burst of citrus flavor. Yum. I'm a fan of the sweets here, but not of the price for cheesecake bites. Their cupcakes are a nice size, but the mini cheesecakes are TINY! You could consume one of those little cheesecakes in one bite! Sure, each bite is more filling because it is more rich, but it costs almost as much as the cupcakes at 1/3 the size! The presentation of the mini cheesecakes aren't nearly as beautiful as the cupcakes either. Side note: I do approve of the technological advancement of using ipads for collecting payments.
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Amy H.

Yelp
We got the peanut butter cupcake and the oreo cupcake. We also got the mint cheesecake and the cinnamon bun cheesecake. All that cost about $11. The mini cheesecakes were $2.50 each. The cupcakes were average. I didn't really care for them when compared to other cupcakes I had in Fayetteville they are my least favorite. But they have several cupcake options. The other ones may be better for my taste. I did like that their cupcakes have fillings! That was a nice surprise. I did love the cheesecake bites. I like that they have serval different cheesecake options as well! They also have macaroons. We didn't get any but I want to try them! They have deals for if you get a dozen cupcakes, cheesecakes, or macaroons. Next time I'd love to sit in for a dessert and coffee.
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Sandra S.

Yelp
This place is awesome with amazing macaroons and phenomenal cupcakes. Mathew is a FUCKING rockstar! Couldn't ask for a better "sweetie" in Fayetteville with the best sweets in town! We will be back soon!!!
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Ashley G.

Yelp
Nice environment and staff. My favorite was actually a vegan cupcake I got. I would of never known the difference. It was super rich and moist. I love the variety they have and also really great prices.
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vivian r.

Yelp
Love this place. A friend of mine had an event here years ago. It's such a cute place. I've called me back recently on two occasions and has the ice cream and bought some cupcakes as well. OMG!!!!!! One bite into the 'Elvis' sent me straight to Yelp to write this review. The banana cake is the most moist deliciousness I've tasted and too long. Man, what a delicious bite of food. So good. The Elvis has a peanut butter frosting. Man! I just can't keep saying, "Man!"because I'm speechless. It was that good. Last time I bought cupcakes from here for an event and my friend fell in love with the Oreo. The ice cream is good too. I always get the Oreo. I also got a scoop of the oatmeal this time. So good. Best cupcakes in town. I used to think it was small cupcakery on Skibo...NOPE!!! Get here fast to satisfy your sweet tooth. They have macaroons too if you like them.
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Iinda H.

Yelp
What a wonderful find while visiting historic downtown. I got the cupcake with the vanilla wafer on top. Don't know what it was called but it was FANTASTIC! It was moist, sweet and delicious. I will be going back to try the turtle. The picture doesn't do it justice as it got a little smashed from the Togo box.
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Oluwatope F.

Yelp
I have been here multiple times and the quality is always great. The quality and service is better rhan smallcakes. I have consistently had poor service there. I first fell in love with the cupcakes, not a fan of the ice cream I am a baked goids type of gal, but then the hazelnut mouse pie thingy was amazing and the macarooms were also great. Very creative flavors like the Elvis cupcake which is PB icing and banana cupcake.

Abigail G.

Yelp
Standard price for French macarons ... didn't really like the flavors that were available. Cashier was mildly rude.. rushing us to order when we told her we needed a minute since it was our first time in the shop. Fun fact: what the shop sells are French macarons not MACAROONS. Two different things
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Sanad A.

Yelp
It's quiet little place for your sweet cravings. They have really good macaroons, cupcakes and little cheesecakes. The place has nice ambiance. Also, while I was there, the second portion of the place was rented out for a baby shower.
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Jay B.

Yelp
Great local bakery. Service is always friendly as can be. They have a small space that is great for parties etc.
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Kelly A.

Yelp
What a fantastic bake shop! The sweets were amazing- we brought home a sampler box of 12 different cakes, cookies and brownies. Everything was delish. The shop has a really cool vibe. The guy that helped us was really friendly- he said that when Covid restrictions loosen up, it will have live music and comedy. We are really looking forward to a fun night out- with dessert!
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Julie D.

Yelp
Sooo here live the BEST macaroons... with a crunch and icing that's SO YUMMM! They only have coffee and whole milk so if you are looking for specialty coffee drinks to go with this is not the place for that. THIS IS THE PLACE FOR EXTRAORDINARY BAKED GOODS!

Amanda M.

Yelp
What a cute little cafe downtown! My fiancé and I like to come here and get a cup of coffee and some of their mini cheesecakes. I almost ALWAYS get the mint one, but the red velvet has me singing, too. It's a cute spot for pictures with fun colored chairs and they even have art prints for sale and a meeting room next door. Definitely worth dropping by.
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Ray S.

Yelp
I had the French toast cupcake. It was a cinnamon flavored cupcake with some deliciously decadent cream cheese frosting. Cream cheese frosting is my favorite type of frosting and theirs is excellent. I've never seen, much less had, a French toast flavored cupcake before and appreciated their creativity in creating unique flavor offerings outside of the typical vanilla, chocolate, and red velvet. The shop itself is open and spacious, with plenty of room to sit and chat or do some homework/reading. If I had more time I would have loved to sit underneath the interesting local artwork they had on display and read a book. I would give this lovely place five stars but I also ordered black coffee and it was not good at all. I didn't finish it, which is saying a lot because I usually can gulp down even bad coffee--this tasted like hot garbage and was undrinkable.
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Diana D.

Yelp
They did a beautiful and delicious job with the desserts for my baby shower! The order included vanilla cupcakes with white butter cream icing and silver pearl sprinkles done just as requested! Plus an 8" chocolate cake with sage colored buttercream icing. The color was perfect! Also, an order of their cookies & cream macaroons. Everything was a hit! And at a great price!! Customer service was great too, the owner is awesome!
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Aicha R.

Yelp
This place is MY FAVORITE CUPCAKE/CHEESECAKE BITES/MACROON Bakery!! They switch out a few flavors randomly, I love it lol. Gets me excited about what to try next. I Jog a mile and A half for these desserts lol. It's the tastiest reward by far!! Great job and located in beautiful downtown an amazing few while you munch away (I usually walk downtown while I eat treats just a friendly tip)
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Tiffany R.

Yelp
LOVE LOVE LOVE the cupcakes and cake balls. I had the oreo cake ball and oreo cupcake they were both extremely good and moist. The cake ball was indescribably delicious. I also had a birthday cake ball, I wasn't a fan of this one. Nice environment. Art work displayed in the dining area is pretty cool. Hands down the best cupcake place in Fayetteville that i've tried so far!
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Rae W.

Yelp
We tried to go a few weeks back, but due to covid they were not open just yet unless you pre ordered. However, they finally opened up again and it was totally worth the wait! I got the cheesecake bites and macarons. AAAAMAAAZING!! Can't wait to go back!
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Ashley F.

Yelp
Hands down the best key lime cheesecake I have ever had! I'd get one every day if I could! Loved the atmosphere, such a cute shop to stop at while downtown shopping.

Fay F.

Yelp
Way too expensive for mediocre desserts. Plenty of other local small businesses to support who are less expensive and more enjoyable to eat.
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Mav Tillie C.

Yelp
bought 3 cheesecakes to goo. angry to say the least how the girl packaged my food. Because of this I will likely not return. I've always had my items come out in a box, where you can CLOSE IT UP for taking it out.
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Jan M.

Yelp
Wonderful time with family. Desserts are out of this world . If you're counting calories, stay home!!!
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Eve A.

Yelp
This place is so cute!!! They have delicious treats and staff are friendly, I will absolutely be returning for some macaroons and cupcakes, really a perfect spot for any pick me up confections!
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Moni K.

Yelp
I visited this bakery because I saw the wonderful reviews. We were not disappointed!! The prices are a little high, but it's worth a trip every now and then. The cupcakes were great, but my favorite was the macarons......DELICIOUS! My birthday is next month, so I told my children and my husband that I want a dozen of macarons from The Sweet Palette!! The atmosphere of the place was very comfortable! I am looking forward to trying more of there products!
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Kayla N.

Yelp
I LOVE the desserts here, the cupcakes and cheesecake bites are sooooo good. The atmosphere is also really fun because you are surrounded by cool art and nice employees. I definitely suggest going here.
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Mary J.

Yelp
Just had the banana pudding macaroon! Yummy yummy for my tummy!!! Will be back! The coffee and service was great too!
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Cris A.

Yelp
The macaroons are very light, fluffy, chewy, and so delicious. Best in town. I also bought cupcakes and I'm excited to try them.
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Katherine R.

Yelp
Cheesecake Bite was a bit tough and does not remotely come close to tasting like an original cheesecake seemed more like white fudge. Proceeded to my next purchased treat " carrot cupcake" Too much brown sugar and seemed more gelatinized than cakey. Great location though and bit pricey

Ericka P.

Yelp
Delicious and unique desserts! If you're looking for something fun to try then stop in here.