Ken W.
Yelp
I would've been better off if I never knew about this place.
Now, when I think of Chino Farms, I get that faraway look; sort of a thousand-yard stare with a sense of loss thrown in. If you ever happen to see me like this and ask what's wrong, I'd snap out of my reverie, look at you with mournful eyes and mumble a nearly unintelligible "strawberry".
You see, I learned of this place from another Yelper, CGFan, who told us about a farm in the rolling hills of Rancho Santa Fe; a farm run by Japanese-Americans, the Chino family. I had never heard of that japanese surname before, but there it was, written in japanese characters on the workers' T-shirts.
This Chino family grows fruits and vegetables coveted by restaurants like Spago and Chez Panisse - I WANT TO EAT THERE ONE DAY!!!! *ahem* sorry - which, I heard, also happen to be the only two restaurants to which this farm will make deliveries. All the rest have to either make the drive or depend on foragers to report in and then make the purchases. That's got to say something.
Chino Farms and their roadside stand called "The Vegetable Shop" are seemingly located in the middle of nowhere, but judging by some of their customers, this place is definitely on someone's map. Where else do you see a european sports sedan pull into a dirt lot with no hesitation?
For all it's apparent fame, The Vegetable Shop is a modest place, simple and no-nonsense; you walk up and there's produce displayed for you to touch. Beautiful produce! (but with no posted prices) I read other reviews and this scared me.
So, my wife and I decided, what the hell, it's our mini-honeymoon, so we bought their corn, purple cauliflower, purple negi (Japanese green onion), this red-leafed lettuce, and a box of strawberries, and the price wasn't as horrendous as I thought it would be!
We put our organic booty into an insulated TJ's bag, but before closing it we each sampled a strawberry. Oh my GOD!! It was so good; sweet, with a nice strawberry taste and just slightly tart. No wonder...
In the next few days, prepared by my MIL, we had the corn, which was delicious; sweet and juicy (butter would only be an insult). We had some of the cauliflower which had none of the store bought's funky aroma, but had a very slight bite to it; almost spicy. The purple negi is just green onions when cooked in some japanese dish, to be perfectly honest, but back at the stand it had a very nice green onion aroma that leaned toward the sweeter side. Incredible.
Oh, and the strawberries! After a couple of days back home I thought of how I wanted to have some. That is when I found out my MIL ate them all.
All of them.
Every...
single...
one...
And come to think of it, I don't remember eating the lettuce!! What the hell? Back at the stand, I noticed how light and delicate it was, almost translucent, like some sea creature swaying in a soft ocean current except it's something I would actually put into my mouth. I had never seen lettuce like this and was really looking forward to seeing this on a plate back home!! HEY!!
*sigh*
Oh well. Another "Must Visit" place whenever we're down in San Diego County... Don't let the modest stand fool you. This is high quality stuff, well worth the price if you can afford it, and judging by the cars in their dirt parking area, a lot of locals can!
If anything, come down and buy something. The stand is relatively easy to find and the drive inland from the I-5 or Coast 101 Highway is very nice. Spoil yourself! Veggies are good for you and the people working the stand are very nice and knowledgeable.
Next time, I'm eating the strawberries on the drive back up...