Toujours Lingerie

Angelique was wonderfully helpful when I wandered in without an appointment looking for pieces for my bridal trousseau. Her recommendations were fun, stylish, and extremely flattering, and she even offered an impromptu and much-needed bra fitting while I was there. The price point here will be somewhat higher than your standard for unmentionables, especially if you're not used to purchasing luxury brands, but compared to other comparable lingerie shops I've visited prices are quite reasonable and worth it for the beautiful and very wearable pieces you'll get. A great find and one that I know I'll be returning to in the future!

My wife and I were in San Francisco and were interested in perusing some high scale lingerie stores. We went into this store and were curtly told that because of customer privacy that we needed to make an appointment and return at that specific time. We did so and upon returning were not allowed to look at things but were forced to wait until she finished with the only customer in the store. We finally were allowed to shop and the entire time my wife was told that everything she liked was either not her size or, according to the owner, did not look good on her. My wife had just undergone breast explantation and was feeling somewhat insecure about this and the insensitivity of the owner was nothing short of appalling. Anyone would surmise that going into a so-called high end lingerie shop that they should be the one who picks out the items they like and believe will look best on them. This owner was so rude that she never gave my wife the courtesy of allowing her to pick her own styles and likes and instead, had the belief that what she picked out was what would look best on my wife, the customer. We were very disappointed with this experience and for this owner to call her store a high end lingerie shop is a joke! We highly discourage anyone from going into this store unless you want to be personally humiliated by an owner who thinks her opinion trumps the customers'.

The lingerie is fabulous the owner not so much. First she freaked out that we came in her store while she had a lady trying on bras but the worst is she wasn’t allowing me to look at certain things. She kept telling us to focus on what she brought me instead of the things I liked. She told me numerous times that isn’t for me and it’s not at my size when I know a M will fit better than a small because I like it looser. She was rude and snarky. I’m so disappointed because I love the upper scale lingerie, I just don’t understand the owner. She made me try things on when I told her I’m not going to return anything. Love to support local but yikes! Spent about $1000 there and I’m sure lots more if I was going to be a repeat customer . My husband was so shocked at how she was talking to me he had to walk out.

A locally owned high-end lingerie atelier, merely browsing at Toujours is uplifting. Be aware that the merchandise is quite tempting and includes unique items you are unlikely to find elsewhere. Stepping into Beverly's business is more like being embraced within a jeweled music box. Knowledgeable sales associates are friendly and relaxed, and generous with their time to understand your unique fitting needs and preferences. Please do turn off your devices before stepping inside, and see why Amazon cannot fulfill all of our shopping requirements. Gorgeous intimate wear and a lovely shopping experience.

I had a HORRIBLE experience there one Saturday-a salesperson was on the phone the entire time, wrapping up a $100 sale. I knocked and she reluctantly let me in. She handed me a box of bras a size too big and after 20 minutes, I finally got it that no customer service was to be had, so I handed her the box back and walked out. She then ran after me, screaming "Dont you want me to help you?" LOL even people on the street were laughing. I swore to myself that no bra is worth being treated this way and didn't come back until recently, when a lovely person named Whitney was minding the store. We spent about half an hour and she found me the most comfortable gorgeous bras. What a difference a good salesperson makes! Thank you, Whitney, you are a STAR!!!

I came to buy lingerie as a gift for my friend's bachelorette party. The sales woman, while maybe trying to help (?), made a remark that "women of that size don't tend to buy matching lingerie sets" - I found this really off-putting and disappointing. They had less than 5 options for DD, and no matching underwear. Wish it was a better experience!

Great customers service. Can't wait to see their fall selection!

Local owned and sourced from high end places! Great customer experience

I stopped in today after not having gone bra shopping for a number of years and I have to say it was one of my best shopping experiences to date. Upon entering, I was warmly greeted by the owner and an intern in training who helped me feel empowered to learn what fit I looked best in and try all different styles to feel sexy and confident. They helped me find exactly what I was looking for, and were incredibly attentive. They were so complimentary, sweet and observant of my needs. Additionally the ambiance was so lovely being in a cozy store, great relaxing music, wonderful smell of soaps and candles. I also noted they had a wide selection of brands from all over the world that the team had obviously put in a lot of effort and care to curate top options. Given the quality of the pieces, I found the bras and underwear to be very affordable. At the end I found something I was really excited about and felt celebrated by my choice! It was honestly so fun and I look forward to going back and getting some additional fun pieces for myself and friends (their pajama and silk section I didn't even get a chance to dive into). Thank you for making my day!

They sell sexy lingerie for awesome women and it's highly recommended as a panties retailer

Beautiful hidden gem of a store--the owner has a great eye both in her selection of lingerie but also in helping customers pick out what they are looking for.

I came to buy lingerie as a gift for my friend's bachelorette party. The sales woman, while maybe trying to help (?), made a remark that "women of that size don't tend to buy matching lingerie sets" - I found this really off-putting and disappointing. They had less than 5 options for DD, and no matching underwear. Wish it was a better experience!

Loved this cute store! Lots of unique quality pieces, and a nice change from uncomfortable lingerie styles that you see from stores like Victoria's Secret nowadays. Owner of the store was sweet and knowledgeable. Lingerie is pricier but beautiful! Definitely coming back!

I Absolutely Love This Gem of a Spot and am So Happy they Have Been able to stay Open Post COVID. Beverly and Whitney are Amazing. Both of these Women Make U Feel Very Welcomed and Comfortable. I Encourage Making a Reservation for a Fitting as it's a Small Boutique Space but definitely worth Checking out if U are Looking for a Fitting.

I was visiting my daughter in San Francisco to attend her bridal shower. I called Toujours Lingerie before I left for California to make sure it was open when I was visiting. Beverly, the owner, suggested I make an appointment and I did. I was a little apprehensive for not only was I going to this store at an appointed time, but I would be having one on one attention trying on bras and foundation wear for my daughter's upcoming wedding. My fears were unnecessary. Beverly was lovely and made me feel completely at ease. Not only did I leave with 2 beautiful well fitting bras (much needed) but also a lovely bridal night gown set for my daughter to give her at the bridal shower. This shop is quaint, family owned for 35 years and just a lovely experience. I highly recommend. P.S. Also they are very COVID safe!

I have been shopping here forever. The selection is extraordinary and exudes refinement while offering provocative styles alongside very practical choices, all of the highest quality. The staff knows how to fit you in a friendly, respectful, and professional manner. They can help you to feel beautiful and luxuriate in gorgeous lingerie and sleepwear.

I had a special date and wanted to buy something new and fun. I needed some stocking for another ensemble. Ended up buying a few items for friend and the most beautiful garter belt from Simone Perele. Beverly helped me realize you can't get stuck on a size, it all depends on the bra. This store has way more than you can imagine. Shopping for bras online is overwhelming with sizing issues. Reasonable prices and great selections.

You know what I say? Lingerie is cheaper than marriage counseling! And works better too. Beverly was the best. Made my husband and I feel very comfortable. I couldn't stop buying things. I would check out and pay and then see more things I wanted! Sexy and classy!

Went in for a bra-fitting birthday party. SO MUCH FUN. And a great bra fitting. Lots to choose from, great service. Note, the store is tiny, which is actually good. You get great, hands-on service and can see everything.

I only discovered Toujours last fall, though it's been part of the Fillmore district for 30+ years. Maybe this was the right time: I wanted to buy my girlfriend Christmas presents that would be not just "nice" but awesome, the stuff of dreams (hers & mine). Toujours is the place to find luxurious items you won't find at the large chains; that's why we still have boutiques. Well, that and the personal attention: Beverly has the deep knowledge, taste, and emotional intelligence that makes shopping a pleasure (I'm starting to get it, finally). Life is short, treat yourself if you can -- or give someone you love a treat.

I was excited to hear about Toujours Lingerie as I had been sorely disappointed to find My Boudoir had moved the other day. Unfortunately, Toujours was really lacking in selection for my size and shape. I only found one bra that worked for me out of the dozen I was handed to try on. I'd much prefer to support an independent boutique, but I had much better luck at one of those high end department stores.

Victoria's Secret screams mediocrity. My Boudoir Lingerie airs its snoot. Both lingerie stores, at the opposite sides of the $$$$ spectrum, couldn't satisfy a picky shopper on a mission to get some classy and unique lingerie for a bridal shower. Toujours Lingerie saved the day! The teenie shop packs in the best of the best in lingerie. Pure silk, cotton, cashmere, blends...you just want to touch everything in the store. The inquisitive and observant owner is quick to correctly guess the shopper's taste. I had a lingerie set in my hands within 2 minutes. To make sure that I didn't miss anything, I still went through her entire stock. I should have saved myself the time, b/c I ended up with her recommendation. I walked away with a silk and lace camisole and thong tie for 50% off. It was handmade by a NYC lingerie boutique. The bride-to-be was thoroughly impressed that she even brought it to wear for her hubby on the wedding night. *Hint*Hint* That flattering comment validated my long search for the perfect lingerie.

I'd always been intimidated by lingerie---my mother opposed bras as if they were the work of the devil, but I needed a strapless bra for prom. My father and Bev are old friends and he'd helped with some of the photography for this store, so I figured I'd go here to acquire undergarments. Terrified for my life, I showed up to Toujours where Bev took one look at me, handed me a bra in my size, and shooed me into the changing room. About 30 seconds later she inquired, "Does it fit?", practically bursting through the curtain. "Yes!" I squeaked, surprised but happy to find a bra that actually fits. The store is gorgeous and feels comfortable and cozy. Lace, ribbons, and cushions everywhere. Bev absolutely knows lingerie and her collection is amazing. She even carries "Forever New" for washing garments. I've heard excellent things about her ability to find the right pieces for wedding gowns. And it's not cramped in a mall with ill-fitting bras!

I drove out here specifically to buy The Little Bra Company bra(s). But found out... I am not as little as I thought LOL. So Beverley spent the time showing me various styles of bras that would fit me. She spent about 30 minutes with me! She was very knowledgable. I got a cup that gave me the coverage I need to make me feel comfortable. I left with two bras and an underwear. The most comfortable bras ever! I love them.

I took my partner here and Whitney was an awesome contribution to her. Whitney is very knowledgeable and helpful in educating about the different types of clothing they supply as well as how to know what is a good fit. I highly recommend.

Oh how I long for the days when customer service went beyond being an order taker. (If I want that kind of crappy experience, I'd go to McDonalds.) I went in there one day on a lark. It had been years since I was last in and I was curious to see if the selection and prices were any better. As the rating asserts: Eek! Methinks not. The selection is: what you see is what you get. And if you don't like the prices, well, then that's just too bad because that's all she wrote. Several years back, I had the unpleasant experience of trying to special order a bra. Never showed up. 2 months after I had placed the order, it never showed up. And as for customer service? Well, *I* was the one who had to keep calling to find out the status of the order. I think the thing about shopping at a large department store like Neiman Marcus or Nordstrom is that if they say they'll get you something, they will. And if they can't, your salesperson calls to let you know what's going on. I have NEVER had to follow up when I have a special order charge/send from a high end department store. That would be très gauche. I think the thing that sticks out in my mind the most from that purchase was the difficulty in getting me credited the full (and correct) amount. They did credit my card, but they even blundered with the credit because they forgot to add back the shipping charge. I gave up. At that point, I was fed up and was frankly quite disgusted with how treacly sincere they were being about the whole screw up and lack of proper communication. I figured they could keep the shipping charge. My lesson learned. Here's the deal, ladies: if you need help and you want variety shopping for lingerie, go to a higher end department store. The ladies there can be amazing and they have the ability to fulfill on a special order for you if they don't have a color or size in stock. They know how to make sure you are a repeat customer by communicating what's going on. Oh yeah, and often they waive the shipping cost altogether. Classy.

I really loved Toujours, and for a few reasons: First of all, this shop is completely "San Francisco." It's the size of my bedroom, and I love that aspect of it! It's truly a San Francisco store. Secondly, the lingerie is beautiful and there are all types. Third, the staff was very helpful. I simply wandered in, and the woman who helped me, Lina, was incredibly kind. She told me that not all of their sizes were out, and after telling her my size, she pulled out a whole bin of bras that would fit me, and let me look through them at my own pace, telling me which ones were a part of a matching set, and which ones were not. I was looking for pieces for my honeymoon, and she was very excited to help me find something beautiful to wear. Her suggestions were great, and I walked out with a great set. It's a little pricey, but that's kind of what you should expect when you go to a nice lingerie store that's off of Fillmore Street! I wholly recommend this great store!

Another shout-out to a great locally-owned business. Step into a space decorated like a jewel and surrender to the luxury of refreshing one's lingerie wardrobe. Beverly and her long-time associates will take the time needed to ensure your new brassiere fits your unique shape. Gorgeous intimate wear and a lovely shopping experience.

A nice change from your typical lingerie chain shop. Despite it's small size, the store carries nearly all sizes, as well as a variety of colors and styles. Service was perfect and the shop was clean, quaint, and quiet (with some soft background music). I definitely recommend popping in next time you're strolling along FIllmore.

There's nothing like finding a neighborhood gem that serves all your lingerie needs. I finally stumbled in here--after over a year in this neighborhood--and was delighted with all my beautiful purchases. The best part was the quality service and attention I received despite the occasional "crowd" during my time in the lovely store. I will return!

I had my first lingerie buying experience here and the woman was extremely helpful in helping me pick out what I wanted. It was a little more than I anticipated spending but well worth the money because my girlfriend has LOVED the bra. Thank you so much!

I just came back from spending what felt like two hours for my first non-sport-bra purchase in YEARS, maybe even a decade. Sad I know. At a friend's recommendation I came in. Brooke appraised my size and taste real well and quickly, and was so super patient and gave really great guidance on how a good bra should fit. The selection was just fine for me, and I walked out with two bras. While I was trying on bras, a man came into the store looking to buy some sexy sheer nightgown for his wife and I could tell Brooke put the guy totally at ease. (lucky wife he's got - he even knew her exact measurements and everything!) I am so looking forward to wearing these bras this week!

I am not sure how long I have been going to Toujours Lingerie in Pac Heights, but every time I step I am always greeted warmly with a smile by Bev. Bev reminds of what I miss most about shopping in a European country: without even asking she knows my size in hosiery, bra and panty, the whole stock of her store, and what will flatter your body type. She has tasteful lingerie sets, unique hosiery, and I am a huge fan and lover of her thigh highs..

I come here when I need something to 100% fit (versus fit 90% if I grab something at a department store). The shop keepers are all experts. Brooke has been working at the shop for a dozen years. The prices are good too.

The lingerie , bras , and panties here are okay and not as expensive as My Boudior but I still prefer My Boudior =]

Love love the Boutique. It is beautiful (including everything in it!) The store has a great ambiance and Beverly is delightful, helpful and very knowledgeable. Lots and lots of cute things and the undies are super cute and comfortable.

I love this cozy and quaint store. The ladies that work there are awesome (friendly and very knowledgeable). Every time I go in, I'm tempted to buy more than I need. My purchases there always bring me joy, and I have a huge selection of great undies (Hanky Panky & Cosa Bella), bras, tights, sleepwear, eye pillows, and even gloves from Toujours.

Brook is awesome! My wife and I stopped in and the best customer service I have seen in a long time.

I stopped by the shop yesterday. The lady who greeted me was friendly and helped select four bras with different styles. She was friendly and patient. I wish that she could have colors like lilac and pink that are suitable for Asian's skin tone available in the store. :)

Toujours is small store with a surprisingly big selection of bras, undies, "corsets", nightwear, hosery, wedding, robes, jewelry and more. This is my favorite lingerie store in the city! They have bras for all sizes and price range. The sales personnel is exceptional in their knowledge and fitting. I have been a customer for 4 years now and I am not easy to fit! Did I mention their sales? LOVE this place!

A very cute shop that's been here for a long long time. They have a nice selection of lingere and a very nice selection of sleepwear. I bought my first pajama here and have worn it until it completely worn out. I then worn it some more. I bought a nice robe here as well. A robe - not necessarily the most practical item I can think of, but how cozy it is to come home and slip into it and then into lovely slippers (that I also bought here, by the way). The only thing is that the bra selection is on the limited side for my taste. I am sure many people would find good things here plenty, but the selection can be somewhat limited. They have a nice range of camis, though and very cute onesy's. Again, selection is limited for plus size women.

I hate to complain about anything on here, but I just feel like I need to share my experience with this place. I came in looking for a longline bra to fit in my wedding dress. The lady who works there (I'm assuming she's the owner) asked what size I was, and I told her that I'm a 34D. She said something to the effect of, "We don't have much in that size," and proceeded to go to the back of the store and bring me out the underwear. She told me to try it on and said she'd help me clasp it in the back when I was ready. I put it on, and it looked nice even though it wasn't exactly what I was looking for. I tried to clasp it myself and could almost get it but decided to call her over to help me. She came over, took one look at it and said something like, "There's no way this will fit. I don't think you're a 34." I responded by saying something like, "I'm pretty sure I am. All my bras are a 34." And she rudely responded, "Are you sure about that?" I told her I was and she continued to act like there was no way this was possible. It was as if I was this huge person trying to squeeze into some little, tiny underwear. And even if I had been, why would she talk to me like that? Why not just suggest I try a larger size politely? I'm sure a longline bra doesn't fit exactly like a regular bra anyway, so I would have been happy to try something else. Not surprisingly that was the biggest size she carried- the other style of longline bra she had she didn't even carry in a D-cup because apparently only small breasted women need bras. She seemed very defensive about her garment too. When she couldn't accommodate me, I told her it was okay because it wasn't what I was looking for anyway and that really seemed to upset her. She asked me all these angry questions and went on this whole thing about how great and supportive the garment is. I finally had to compliment the thing just so she'd let me leave the store and stop badgering me over it. The whole thing was miserable. I was totally floored by the way she spoke to me. It's hard to represent just how rude she was in writing, but I left feeling totally horrible about myself. If she had been trying to be helpful it would have been one thing, but to make me feel bad about my body is the complete antithesis of what lingerie shopping should be. What if I really had been someone who was heavier? What would she have said then? I can only imagine. As far as the rest of the place goes, it's very small, not much bigger than a large closet which isn't usually my favorite kind of place to buy underwear. It looked like she had some pretty things, but I'll never know because there's no way I'll be back.

Beverly is an awesome artist who understands how to make the female body look exquisite. She is also very patient and caring, really spending the time to help me with fitting and selection. Thank you, Beverly!

This TINY little boutique, just off Fillmore Street on Sacramento, is a treasure trove of lovely things - stunning handmade silk nightgowns, delicious robes, lingerie, bras and slips in cotton, silks, cashmeres and blends, all at excellent prices. The staff is wonderful - helpful without being obtrusive, and the selection, though not large, is exquisite. Listen to the owner and her staff, and you'll walk out with beautiful items that fit you perfectly AND show off your best - ah -assets. A must-visit, especially at this time of year.

While I am extremely upset to hear that Brooke is no longer working here, I will continue to stop in. This lingerie gem is in the neighborhood and I can always pop in to find a little something special rather than schlepping downtown to Nordstroms. However, I will say that the older woman who I believe could be the owner is a bit off-putting in terms of delivery and service. While I am not an over 55 year old Pacific Heights snob, I still shop there and have purchased everytime (with Brooke). I don't appreciate not being able to try things on because she gives me the once over and decides by "looking" at me what will or won't fit. What the hell is that? That is horrible customer service Madam, rule #1 of retail- don't judge a book by it's cover. Regardless- the bras are spectacular and give an amazing fit so just be warned ladies of what you could be walking into. Oh and the deli next store is pretty delicious.........

I came in here several times but they really never had enough selection in my size to make it worth coming back and I always left empty-handed. It IS a tiny place so they must have to limit their stock I guess. I can't shop at places that dont have my size though

Top notch! Beverley is an expert and really makes you feel welcome. I walked in timidly after having had a traumatizing experience at a different lingerie shop. Not only did Beverly make me feel glamorous but also taught me a lot of proper bra fittings. Highly recommend her and her shop. Will be definitely coming back.

I love this store! Toujours is where I first learned that underwear should fit and when it does it makes the rest of your clothes look right. I've been coming here for years and working with an ever shifting and changing body. Beverly and her team have always been great at finding what fits for me and in my price point. And if you care for your lingerie as they suggest it will last for years. So I view every bra and panty that I buy as an investment. They make me feel good while I'm wearing them and they make my clothes look the best that they can on me. I'm so glad that they are in the neighborhood!

Shopping for lingerie is always a bit weird for guys, but I got my girlfriend some things here. Beverly was really nice and super helpful, which made the experience good. So, if you're a guy looking to get something nice for your girlfriend, all you need is to have her size and Beverly will take care of the rest.