James K.
Yelp
This Rockridge store is in a nice location - close to Bart and local busses. The car park is hectic so head to the side parking lot (off Miles Ave) if you don't enjoy parking lot battles (it's gettin' real in the Trader Joe's parking lot) - or use the BART parking lot across the street on evenings and weekends. Staff members are friendly, and everything is easy enough to find inside this compact and accessible store. I do find myself going to TJ's less and less often, however, for two reasons. First, a lot of their food is mediocre when it comes down to it - it's just REALLY well marketed. Second, I avoid many of the items at TJ's for ethical reasons, which I'll list below.
A little background: Trader Joe's is owned by the German retail company, Aldi Nord. Trader Joe's is often viewed with fondness, like a quirky friend that brings you interesting things to eat. But, as with any company, we should be looking beyond that strategically nurtured image and focusing on the company's impact on society and the planet. In other words, we should be asking: How ethical is Trader Joe's?
I'm giving Trader Joe's 2 out of 5 Green Stars for social and environmental impact for the following reasons:
* I was surprised to find that there were no pasture-raised eggs to be found at Trader Joe's. 40% of their fresh eggs are still from caged hens, which live their entire lives in a space equivalent to a letter-sized sheet of paper. The Cornucopia Institute has compiled a humane scorecard for eggs and Trader Joe's eggs get their lowest rating: 1/5. I think it's a fair assumption that this also applies to their products that contain eggs.
* There's almost no transparency on Palm oil sourcing at TJ's. A customer service rep revealed that TJ's still source palm oil on commodity markets or, at best, from an RSPO-certified supplier. Sourcing on commodity markets provides no assurance that the palm oil is obtained without slavery or deforestation.
* TJ's is focused on processed rather than fresh food, which increases both the packaging and carbon footprints. Even a lot of the fresh fruit and veg are packaged in plastic and not much of it is from local, organic farms.
* There's no bulk section for staples like flour, sugar, nuts, etc.
* TJ's is a notoriously secret company. It's almost impossible in some cases to find information about sourcing. This secrecy over suppliers and ingredients leaves consumers in the dark regarding ethics.
* Suppliers of a few of their own-brand products were revealed by recall to include ConAgra, PepsiCo, Nestlé, and the Wonderful Company. None of these companies rates well, ethically, in my opinion.
* On the positive side, you can find a few ethical products and brands there, like Miyoko's vegan butter.
* TJ's reportedly does a good job of donating leftover food to food banks.
The bottom line is that although Trader Joe's is fun and cheerful, it doesn't rate so well, ethically, in my opinion. Trader Joe's lack of transparency benefits nobody other than the company and its suppliers. Check out my related article on the Green Stars Project for more detail.