Michael R.
Yelp
Trader Joe's has earned its brand equity as a quality grocery store that differentiates itself from others in the marketplace. The store sizes aren't overbearing, the products that are store branded are high-quality, and the service is exceptional. The store has such a phenomenal reputation, that it's difficult to decipher when you can shop without a long line to check out. Luckily, they are very well staffed and organized, and lines move quickly. Weekdays before 3:30pm are the best days to go, although, I have arrived shortly after they've opened and by the time I checked out, there was a wait, but only under 20 deep. On a Saturday or Sunday morning, even if you arrive within a half-hour of opening, there's a line of cars waiting to get into the parking lot!
Some items are priced well and very reasonable, while others rise near the level of Whole Foods (aka Whole Paycheck). But, the number of people on staff is much more effective at Trader Joe's. If you have food allergies, just head to the customer service desk behind the registers to check out, and they have a preprinted list, several pages long, of most items in the store, with indications of which are safe for those who are gluten intolerant, vegans, etc.
Employees are very helpful, the store is always clean, and at all times they are constantly restocking shelves with everything they have in stock. From produce, to cheese, meats and fish, fresh flowers, snacks, beverages, spices, dairy, paper, and pet products, Trader Joe's has you covered. With at least 12-20 registers going at any time, it's well worth the short wait. They offer free parking within 50 feet of the entrance. Convenience and quality makes Trader Joe's a great place to shop.