Ryan M.
Yelp
I used to roll my eyes whenever a non-native San Antonian would compare my beloved HEB Central Market, Whole Foods, or Sprouts unfavorably to Trader Joe's. The comparison would go something along the lines of, "Their [selection/value/service] is okay, but *I'm* accustomed to Trader Joe's." Now that San Antonio has not one but two locations (the first on Basse near the Quarry, and the second at 1604 and Sonterra), I concede that Trader Joe's is worthy of the hype and that the snooty comparisons are justified. This review pertains to the 1604 and Sonterra location, which is much closer to my home than the Quarry.
The store is impeccably clean and well organized, with aisles packed to the hilt with products bearing the Trader Joe's branding. Despite the relatively small storefront, the staff utilizes every square inch of floor space. For example, literally hundreds of chocolate confections are stacked directly above the frozen foods. This makes sense not only from a practical standpoint (i.e., effective space utilization) but also from a psychological perspective; customers are likely to pick up a few packages of dark chocolate-covered blueberries, orange jellies, or sea salt caramels on a whim as they browse through the impressive selection of Indian and Thai frozen dinners. I have fallen victim to this strategy on numerous occasions, not that I'm complaining.
If you've read my other reviews on Yelp, you've likely surmised that I spend a fortune on fine cuisine. As much as I would prefer to dine at a five-star eatery for breakfast, lunch, and dinner every day of the week, circumstances (work, young adult responsibilities) occasionally prohibit me from doing so. Thankfully, Trader Joe's fills in the gaps with freshly prepared items (veggie hummus wraps, salads, burritos), snacks (peanut butter pretzel logs, freeze-dried raspberries), and a massive selection of delicious, healthy (nothing artificial), reasonably priced frozen entrees. Trader Joe's is a bachelor's best friend.
The staff appear to genuinely love their jobs; they are friendly, ingratiating, and knowledgeable. They are also eager to discuss their favorite foods, albeit in a natural, conversational way, not a "I am talking in monotone because corporate wants us to push [x] product" sales pitch. I read that Trader Joe's offers competitive salaries and excellent benefits, so perhaps that explains the cheerful atmosphere.
If you've yet to visit a Trader Joe's, I recommend this particular store, as the parking lot is much larger and easier to navigate than the Quarry location. A word of warning: clear sufficient space in your pantry, refrigerator, and freezer ahead of time, for you will undoubtedly return home with enough food to feed an army...or a gourmand bachelor.