True Texas BBQ

The HEB Catering Team is the best - bar none. They really deliver a great product and service! We had a Nacho Bar for our special Birthday Bash/ Red River Rivalry FB game and everything was perfect! Adding brisket to the Nacho Bar offering was the way to go, along with some delicious and varied fruit and cheese trays. I want to thank Lisa L. for her guidance in menu selection, as well as Melanie, for their professionalism, prompt delivery and a no-worry setup. And thanks for more than enough ice!! LOL! - Deb

The drinks and atmosphere were absolutely fantastic tonight! Miss Jayme was our bartender and she was attentive and made great drinks! We also had the joy of listening to Javier Soliz play and he was on a Blues kick and it was soulful and beautiful!!!

We had True Texas BBQ cater our wedding at Canyonwood Ridge in October and they were amazing!! Lisa was so wonderful to work with from the planning to the day of the wedding. And the food was incredible. We got so many compliments on the BBQ from all of our guests! The turkey and brisket were cooked perfectly and the sides were delicious. Plus we had banana pudding for dessert which was a huge hit! My husband and I are die hard HEB fans and this is why!! Could not recommend more.

Could not have had a better experience. HEB BBQ catered my wedding. They were amazing. Lisa helped me plan my event and made thoughtful suggestions through out the process. She gave me her phone number so I could text with questions or last minute changes. The food was fantastic, restaurant quality, professionally served… I could go on and on. They stayed to clean up and hauled away the trash. This was one of the best catering experiences I have had from any company. I could not recommend them more and was thrilled with the service they provided.

Sharil is 10/10. We literally come just to experience her customer service and she knows how to make the best drinks!!! We’ve been here countless times and she never disappoints. The cocktails are $5 and the BBQ is great. And it’s HEB. Come on.

A hidden gem next to HEB on the upper level. Every body who works here are extra friendly and food is great. Brisket and turkey stand out , nice and moist and flavorful. The bar drinks are a steal and bar tenders very friendly. Love this place.

What a great experience highly recommend you guys stop by. Miss Jayme was great bartender what a fun time. Definitely coming back with guest. Till next time!

Jayme provided excellent mixology services with the extra spicy slim margarita. She was attentive to me and other customers, on all be it a relaxed Saturday evening. True Texas BBQ, wether it be Lake Austin or New Braunfels has been reliably tasty. Tonight's meal was a half rack of ribs and chopped brisket, with sides of potato salad, collared greens, toast, pickles and onions.

The taste of the bbq wasn't what I was looking for. The guy who took my order was very polite he went over the menu recommending plates. I will not be eating at this franchise again The first I thought it was a fluke by not tasting. Second time was confirmed it isn't good.

Solid BBQ. We tried the creamed corn, mac n' cheese, baked potato with everything, banana pudding, and the limited-time brisket cheesesteak. They were all quite good for grocery store BBQ. The bread on the sandwich was out of this world fresh. The best white toast ever! It was easy to place our order at the counter and the employees were very friendly.

I know this isn't exactly a 'local' restaurant, but felt the need to leave a review since the food is absolutely amazing! Definitely beat my expectations by a long shot. The brisket was moist and smokey, as were the burnt ends, with a crisp and flavorful exterior. The collard greens were the perfect level of salty and meaty flavored, and the coleslaw was crisp and refreshing. Definitely worth a try next time you're at the Lake Austin H-E-B.

Worst bbq I've ever had in my life...I am completely dumbfounded by such a let down. I thought because this was an HEB brand this would be great or at least decent but man was I wrong! For starters the place itself is nice and new, plenty of seating. Prices are cheap for bbq but maybe that's where I should have realized this would be subpar to all other bbq spots. I got a 1 meat plate with chopped and sauced brisket, Mac and cheese and brisket beans. All the food came in container cups. The brisket was the fattiest meat I've ever had. Every bite was fat and barely meat. The bbq sauce was not good. The Mac and cheese was overcooked pasta with what I think was cheese? Wasn't cheesy, wasn't good, very plain. The brisket beans were probably the only thing I liked. My friend ordered a baked potato but it wasn't hot enough so the butter that was added was just a cold chunk of butter that sat there room temperature never melting! The actual brisket cuts looked ok but the bbq sauce that comes in a prepackaged container isn't good. Definitely regret thinking this place would be good. I thought HEB could do no wrong but here we are.

I didn't really have expectations, nor did I think I'd be checking out a BBQ fast food restaurant inside of HEB. How dare I doubt or think so little of HEB. That's right, folks, HEB does it again. Do yourselves a favor and order La Jefa. Oftentimes, in TX, we're compelled to order the brisket. The turkey and sausage combo sandwich (La Jefa) was undeniably appetizing. The textures and flavors matched well, and the added coleslaw was a pleasant surprise. Next time, I hope to try the creamed corn. The Mac and cheese seems to be the same as the side of Mac and cheese you'd get in store. It's alright. Note: El Jefe is the Brisket combo sandwich. Service is wonderful, as all people are in HEB. And the portion sizes...well..."Here Everything is Bigger".

Okay so like here's the deal.. I went to this HEB yesterday for HAAM. No not the kind of ham that you put between two slices of bread with cheese. The kind that benefits Austin musicians. The store held a 13-hour musical showcase with as many bands doing 45 minute gigs with 15 minute gear swaps. I was only there for seven and a half hours of it. But you might imagine at some point that I got thirsty. And hungry. That's where True Texas BBQ came in. They had a special going for lunch called Enchilada Brisket. It came with two sides for $11.99. (Now don't go off on them or me when you go there and the special ended yesterday. It did.) Of course now, you tell this boy he can have two sides, and he doesn't particularly notice that it comes with sides of beans and rice. So I ordered what I wanted to off the sides menu. And they gave to me. Same price. I got the serrano cornbread and the potato salad. Now that may sound weird for enchilada brisket. But I would get those two sides within the other brisket so why not here? There's where I went a bit wrong. I should have stuck with beans and rice. The serrano cornbread was certainly generous in size, but it was also generous in calories. And be quite honest I didn't taste any serrano and the bread was kind of dry. Similar experience with the potato salad. It wasn't like the potato salad you'd find inside the HEB store. Potatoes were hard, and I didn't quite cotton to the taste of the salad itself. I'm going to shock this up to my making mistakes in pairing the sides for this dish. But let's talk about that entree. So it says that it's an enchilada but it presents far more like lasagna. Now hold on a second. No there is no pasta here. It's what you'd expect for enchiladas. But it stacks and looks like lasagna. And the flavor is incredible. Now I guess I could downrate them for the sides but that was one time mistake that I'll live and learn over. And the entree more than made up for that miscalculation. Now here's the real gem of this place. There's a bar in this restaurant and it's not the bar BQ. They don't have a lot of taps and they don't have a lot of selections on the liquor but what they have is some hard working bartenders. And good drink specials on Tuesdays. Like $2 off draft beers. Like a Pint House Electric Jellyfish for five bucks. And that jellyfish was fresh. And tasty. And I've had it at the Pint House on Ben White where it was brand spanking new. And I've also had it at Sam's Town Point where it was skunky. I guess they don't sell a lot of $9 beers at a dive bar where Bud Light specials abound. But I digress. So here's my recommendation: stay close to to the true barbecue selections here, come on a Tuesday, and enjoy their selection of beers on tap. They may be small but they are mighty. Yeehaw. Recommended. P.S. Don't tell the girlfriend I drank beer.

Favor delivered fast and hot. Huge amount of meat and I got three meals out of it. Burnt ends were amazing and filling. Pulled pork was awesome and I've been most unimpressed by others because I grew up on Delta BBQ. The turkey was tasty and sliced for sandwich bread which came with the plate. The peach cobbler was yummy and extra sweet just like I like it. Wish I'd ordered two more desserts to go with those two extra meals.

I have to say I'm a bbq snob. I live in Houston, but we're in Austin visiting family and they mentioned BBQ inside an H‑E‑B. I love H‑E‑B, we go there several times a week, but ours doesn't have any "extras" ( well, If you don't count sushi, but I think that's rented space) - just good meat &fish, fresh produce, friendly people and occasionally, a cooking sample person. Granted, expectations for BBQ in Austin are very high. Franklin, mickelthwaite, terry blacks. Now H‑E‑B. Curiosity overcame skepticism - you can't make decisions on only three Yelp reviews - and we went for lunch today. It's a very clean bar/restaurant type area. Strangely, you can't see the prep area that's typical in BBQ places, everything is closed off and the only person you see is the cashier. There's a menu overhead, self serve soft drinks and tea, and a full bar for adult beverages. Polished concrete floor, standard four top tables and booths. Very welcoming and comfortable. There are monitors everywhere and this, no baseball games were in, and they were showing HGTV and other random channels. Out the window, you overlook the produce department and the self checkout lanes. Finally for the food. The girls ordered sliced beef sandwiches - they prefer chopped beef, but cashier said it's pre-chopped and soaked in sauce, and crockpot chopped beef is a definite no. I had brisket, ribs, and sausage. Sausage was H‑E‑B black pepper, just heated and sliced. Nothing special. The moist brisket had very nice bark, but was somehow a little bland and dry, slightly better than your local Rudys, but definitely not Terry blacks. The ribs had a great flavor, not fall off the bone, but a nice "bite" - I prefer a little more "doness", these were pulled at about 197 degrees, 5 or 6 degrees more, they would have been 5/5. Sides and bread were hill country brands, nothing special there. Sauces also hill country brand, not terrible, but not excellent either. Would I go back? Yes. If I needed groceries and a quick lunch, I'd grab a rib or two. But I wouldn't make a special trip. It's pretty good for what it is, actually, if you compare to other In-store food at grocery stores, it's quite good. 3 stars out of 5.

It's delicious. I wanna try their margaritas but I am scared. The service is super great. I've never eaten there. I always get it to go.

A BBQ spot within one of the best HEBs? Yep this place truly has it all. Nothing works up an appetite than shopping for groceries and fortunately True Texas BBQ is right there for hunger needs. Atmosphere: Located right at the HEBs entrance, but still maintaining a cleaner BBQ quick service place, complete with a big BAR sign in Texas lights. Food: BBQ and all kinds too, I ended up going with a simple Brisket sandwich with one of their signature BBQ sauces. Exactly as I wanted a tasty meaty sandwich with great flavor and freshly made. Service: Friendly countertop service, I didn't much chance to chat but service seemed polite and helping everyone they could. If along your way you happen to get hungry while shopping at this HEB, this is a solid place to try if you crave BBQ.

Sauce now in small plastic containers and it's terrible! It used to be good when it was a self serve pump.

We had a fantastic BBQ at an affordable price here. I highly recommend trying it out.

friday night. hungry. want brisket. no brisket. other things are good.... but if you're gonna have a bbq joint in texas, you can't run out of brisket! :(

We made it into H-E-B on its second day open! First in line for BBQ at 11 am and were told right before going in we had to take our baby out of the shopping cart. Took us a second to get our things together but it was okay. Ordering was a breeze, we got some free banana pudding when we signed up for their texts. They don't have a kids menu, in our little group we had a 13 month old and a 14 month old, there was no way they could eat an entire adult meal. We ended up just letting them eat from our food. This was unfortunate because at places like Blacks BBQ we are able to order a couple of slices of brisket for them and call it a day. The chopped brisket sandwich was about the size of a kids menu burger from Mcd's. Meat was phenomenally good but the portion was not making sense for the price. I personally ordered the brisket baked potato- it was perfect! Nice big potato with all the fixings. Really good. We were the first people in but still could only snag one of the high chairs. They only have two for the entire restaurant. This isn't great for the amount of small children we saw coming in.

Great service, delicious barbeque. Date night was a success. Definitely will be coming back again.

Love this place! The brisket sandwiches are excellent. I'm always amazed you can get such perfect, tender barbecue right at the grocery store. This is a great place to meet up for lunch, dinner, or happy hour. (Yes, they have a happy hour too!) What a great barbecue spot overlooking Lake Austin Blvd.