Truly's

Ice cream shop · Wellesley

Truly's

Ice cream shop · Wellesley

2

39 Grove St, Wellesley, MA 02482

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Highlights

Truly Yogurt is a beloved Wellesley gem, dishing out generous portions of creative ice cream and froyo flavors, all served with a smile.  

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39 Grove St, Wellesley, MA 02482 Get directions

trulys.com
@trulys_wellesley

$ · Menu

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39 Grove St, Wellesley, MA 02482 Get directions

+1 781 239 1356
trulys.com
@trulys_wellesley

$ · Menu

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Jul 11, 2025

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@eater

"Truly Yogurt (35 Grove St.) will change hands after 27 years. Owner Gary Goldman will sell the business to longtime customers Steve and Jeffrey Marcus, who will continue running the operation. The shop serves dozens of flavors of soft serve, ice cream, and frozen yogurt." - Dana Hatic

Dumpling Daughter to Expand to Brookline From Weston and Cambridge - Eater Boston
View Postcard for Truly's
@eater

"WELLESLEY — You can’t eat it, but there’s a massive ice cream cone in Wellesley. It’s made of Legos, built by brick artist Nick Tatar, and on display at Truly Yogurt (35 Grove St.). The ice cream store just celebrated 26 years in business, and the massive cone in the window marked the occasion." - Dana Hatic

Suburban Boston Dining News, Updated Weekly - Eater Boston
View Postcard for Truly's

Timothy Carmon

Google
When the line is down the street on a 50 degree day, you know it’s got to be good! This ice cream shop tucked away off the main drag has a wide selection of ice cream packed with all the goodies you would expect. The tollhouse, their version of cookie dough, has large chunks of dough and rich creamy ice cream. The Reese’s has full peanut butter cups packed in each scoop. If you have the time to wait in line, you won’t be disappointed.

Emily Farrar

Google
Hands down, the best ice cream cake we’ve had! Every bite was perfection - rich, creamy, and packed with flavor. The layers were beautifully balanced, with the perfect ratio of ice cream, ice cream and more ice cream including that irresistible fudge and cookie crunch. You can tell everything is made with high-quality ingredients and a whole lot of love! The girls were obsessed and already asking when we can get another one. Whether you’re celebrating a special occasion or just treating yourself, this place is the go-to spot in Wellesley for the most delicious ice cream treats. Absolutely five stars!

Lisa Marquis

Google
Delicious ice cream, generous servings, reasonably priced, very friendly staff. I plan to return to try their many flavors!

Adnan Saeed

Google
One of the best ice cream places I have been to. The atmosphere is fun, the ice cream is delicious and the price is so fair. The kiddie size is huge, as you can see from the pictures, and it's only $5. The staff working is also nice and patient. Truly's is much better than other popular Boston ice cream places like JP Licks.

Lauren M.

Google
Truly’s is one of our favorite ice cream places, however I am very disappointed with the ice cream cake we ordered. They wrote my name on the board which is visible. I would not have minded if it was on the back of the cake so it was not as visible. I called to speak with them about my concerns while being polite and the only response I got was “I hope you can find a solution to that” as they hung up on me. For the price I expected a little more care.

Molly Campbell Palmer

Google
Truly's is a favorite of our family but also a trusted business partner. I frequently send clients giftcards to brighten their days and they are always received with delight and gratitude. I also recently hosted an event and Truly's catered with ice cream and toppings. The service was above and beyond and the turnout and reception was fabulous! Thank you, Truly's for being such a trusted partner!

ELH

Google
Truly love Truly's! Great ice cream and super nice staff. Jeff and team are very personable, love the kids and provide a great experience. The prices are very reasonable and I LOVE that they have a true (and fair) kids size! Delicious ice cream and they always have the staples with a few seasonal options.

Rose Stark

Google
I am SO disappointed with this ice-cream store. They have two of my favorite flavors, but I will definitely not be going back for more. I just paid over $11 dollars for a medium sized ice-cream, which now they call it "three" scoops. However, I only got two and when I complained the girl who helped me said it was because she had given me two big scoops. No way, I am going to let them robb me like that!!!

Chase S.

Yelp
The ice cream champs! We always find an excuse to come here whenever we're remotely close to Wellesley. They have very big portions of high quality ice cream, froyo, and FoMu to very inexpensive prices. You usually only find 2 out of 3 of those things. To have all three gets them the crown. It's always a little tight because it's a small space, and they do great business. But it's worth it. Don't be upset if they run out of the flavors advertised by the end of the night. You should have come earlier and this the price of being loved and well-traversed.

Rich C.

Yelp
TRULY Amazing!! They continue to expand in their new space with more products and will be opening a new event space at some point. Very friendly staff!

Haley C.

Yelp
Prefect ice cream spot! They have a ton of soft serve favors - the day we went they had a cookie/oreo flavor in addition to the classic chocolate vanilla or twist (The menu is always changing) I got classic vanilla soft serve because I was in the mood for a classic and it really hit the spot. They have some tables inside, and lots of outdoor seating. Will be back again!

Julia M.

Yelp
Loveee the icecream it is my favorite spot in the area! I recommend the chocolate soft serve. The portions are amazing given the price! I also recommend the campfire s'more flavor

Daisy L.

Yelp
I'm weak for trulys. Me and my friends always try to make an excuse to come. THE SOFT SERVE IS PERFECT!!. Service is so quick. Ambiance is fast, not really any seating inside but most people eat their ice cream in their car or the outside tables:)

Ayatt A.

Yelp
Trulys is amazing!!! They have such an great selection of ice cream, yogurt, and soft serve. The ice cream is high quality and so delicious. The prices are also surprisingly fair. Between 5 people we got 4 minis and 2 kiddies and it was $19 and more than enough ice cream! The blueberry pie flavor and the black raspberry yogurt were 10/10.

Winter B.

Yelp
Trulys is my favorite ice cream spot in Wellesley! Their soft serve is the best and they have a rotating daily special flavor which I love. They have a wide selection of ice cream flavors as well. They even have flurries, sundays, frappes, and more. The indoor seating is super cute-they just redid the store and it looks great. The employees are also super friendly. They give huge portions I got a kiddie and it was giant! Definitely come here if you're in the mood for some ice cream!

Sam C.

Yelp
Very good place. Servings are massive for good prices. Nice atmosphere everyone working there is helpful and kind. Many flavors with dairy free options as well.

Jay M.

Yelp
Excellent soft serve ice cream better than Dairy Queen. The other regular ice cream all excellent, prices reasonable under today's Biden inflation. Next time is a sundae on agenda ... clearly the go to on Wellesley for ice cream.

My A.

Yelp
Manager was very disrespectful towards employees whole serving minor scoops. My family and I used to go to Trulys and enjoy a great environment with huge nice scoops. This is no longer the case. I do not recommend eating here.

Spencer H.

Yelp
The other day I came into trulys excited for my small cup. I walked in and the manager behind the counter was treating the fellow employes horribly, he seemed to have some sort of anger issue. The overall experience could have been better the ice cream was good as always but the vibe of the establishment was very off after that initial reaction. Could have had a better experience.

Nina B.

Yelp
Great ice cream! Be warned, tho and order a small!!! Neither of us could finish our cups. And trust me, we tried!

Gennie L.

Yelp
i absolutely looove truly's. whether it's ice cream, froyo, or soft serve, they've got a variety of flavors, and their food is delicious. i got the kiddie green monster (mint oreo) and it was fantastic. their portions are extremely generous. the kiddie is two scoops, and it was the perfect amount for my boyfriend and i to share. the prices are reasonable; kiddie was $4.50. service is excellent. we were greeted by smiles and people who were willing to help. there's three small tables for seating, but not that much space overall. i highly recommend truly's, and i definitely want to try out their ice cream cakes next time! overall rating: 10/10

C L.

Yelp
Great spot, cute as hell, nice staff, great ice cream :) Will come back again and again

Anrana S.

Yelp
Meh meh meh My coffee frappe had no coffee flavor and was a weird lumpy consistency. The vanilla soft serve had no flavor. On the plus size - the kiddie cone was huge. After the fact I found out they also have a mini, which is smaller than a kiddie. I'll stick to JP licks around the corner.

Cindy C.

Yelp
I went to Truly's to reward myself for helping a family member move. I usually find Yelp reviews accurate, but in this case, I am puzzled why people recommend this ice cream. The staff is very nice and patient, but my soft serve twist ice cream hardly had any flavor, neither chocolate, nor vanilla. The wall sign said FOMU, so I asked the young man serving me what that meant. He said the soft serve was dairy, but now I am wondering what it is. I had a funny aftertaste in my mouth on my way home and was wondering if I had lost my taste buds, so when I got home I tried some ice cream in my freezer to see if my taste buds were working, and I could taste the store bought ice cream perfectly. I looked at the pistachio ice cream in the freezer case of Truly's and it was a bright green, so it must have food coloring in it. I prefer Abbott's in Needham to Truly's soft serve. I prefer ice cream that is made with all natural ingredients, not artificial ingredients.

Blake O.

Yelp
The children that they employ are more focused on socializing than making the right ice cream. My shit came out cooked. Then they fucked up my girlfriend's order and then charged us for two larges. Owner is talking bout her day or someshit literally no one asks Lesley. Its whatever doh I'm realizing im bitching over ice cream and leaving a yelp review. Why did you guys do this 2 me. Truly dogshit. :nails:

John G.

Yelp
God-tier ice cream. Friendly staff, amazing flavors, great location. Be careful or you'll get addicted.

Arden W.

Yelp
Just keeps getting better! Creamiest soft serve I've ever tasted ... black raspberry is by far the best flavor

Val G.

Yelp
This place had multiple dairy free options in ice cream and sorbet - delicious! There is usually only 1-2 flavor options, so I was a happy person. They also had delicious baked goods. I highly recommend this place.

Grace V.

Yelp
The ice cream here is always fabulous. I love the twist soft serve! I also enjoy the cookie D lite. So yummy! The staff is always so welcoming and the portions are very generous.

Sarah Y.

Yelp
This is a local favorite for anyone who lives in Wellesley or surrounding towns. They give large portions, the ice cream is authentic, and the prices are very reasonable for the quality. Kiddie - $3.50 and it goes up a dollar from there for each increasing size. If you're someone who doesn't like overly sweet things like me, I wouldn't get the mocha chip or anything with chips or chocolates in them. There isn't much to say about this place cuz it's a very solid place. I highly recommend if you've never been and are passing by the area!

Katherine W.

Yelp
If you're a sucker for soft serve ice cream in the Greater Boston area, Truly's is your go-to place! I used to come here all of the time in college. I absolutely LOVE the cotton candy flavor burst. I've also tried different flavors (and some hard ice cream), but I can't get enough of the cotton candy. Since my last visit in May 2019, Truly's has upgraded from cash-only to contactless payment options. During COVID, only one party is allowed inside at a time. Props to the Truly's team for making ice cream a safe and tasty treat all year round!

Adelle C.

Yelp
I have been going to Truly's for a long time and like their products. However I was absolutely thrilled when I found out they were expanding/adding Peets Coffee! It took a long time to open the new store but they finally did it and the space is nice! 2 months later.....I am super disappointed. One might think telling everyone you're going to be serving coffee that they would be open before 12PM? Why add a coffee shop and not open early? They also have great looking pastries but after getting a treat they tasted at least a few hours old. Such a shame...everyone was so excited.

Amanda C.

Yelp
Was wandering around the downtown area on a hot day COVID era and stopped here! Solid safety protocol, waiting spots outside and only two people in at a time - SOLID. Got a kiddie (two big boy scoops) of the coffee heath yogurt in a cup with jimmies. I think I paid around $3-4 which was worth it as this was one of the best coffee heath I've had. Thicc, long pieces of both dark chocolate and heath, but not too much, a perfect ratio of ice cream to topping. SOLID. My friend got black raspberry ice cream (hard serve) and the worker offered a black raspberry soft serve swirl to top it. Good people here, good S'CREAM.

Linda E.

Yelp
We got a kiddie and it was huge bigger then my face but ice cream is terrific would go back

Stephanie R.

Yelp
Worst customer service. I spent over $100 this week on ice cream (and left tips) and was denied a small cup of sprinkles as I forgot my wallet at home. I have been going to Trulys for as long as I can remember and miss the old owner Gary. A great guy and knew the importance of good customer service.

J P.

Yelp
I ordered $20 of items and was told I was unable to use a $20 gift card purchased in 2019 due to a change in ownership. If you are the new owner of Truly's and have implemented this policy, shame on you for not being inclusive to a customer base that has been frequenting Truly's well before you took ownership. Any gift card purchased before your ownership should be accepted, it's called doing the right thing and not being a stickler. Ice cream is okay, but won't be back based on a bogus policy, Ron's in Dedham is much better and homemade. Based on the ownership change being October 2019 and my gift card being authorized in Nov 2019, it makes it even more frustrating and confusing as to why it was not accepted.

Samuel F.

Yelp
It used to be great but unfortunately the new owners are not interested in making their ice cream allergy friendly.

Wes H.

Yelp
Update: Prices have DEFINITELY risen and portions have shrunk. One of the things folks have loved about Truly's over many years is how generous the portions always were (the previous owner even stated that fact in one of the articles about the place that used to hang on the wall in there). Now, you literally have to order a large to get what used to be a small - and pay a good percentage more for that amount. Owners, maybe a price hike should have come first and then, down the line, you could start shrinking the sizes, but both at once is bewildering.

Casey W.

Yelp
I really enjoyed my experience here. The ice cream was very good. The line was a bit long but the service was nice and the area was cheery.

Sean C.

Yelp
Two of my boys went to Truly Yogurt on Tuesday with my friend. One of the boy (7 years old) bought an ice cream for 3 dollars. He paid with a 10 dollar bill and the cashier only returned him 3 dollars change incorrectly. I believe this is an accident and not intentional. However, my point is it would be better that cashiers could pay more attentions when they give change to young children.

Helen G.

Yelp
Huge portions for great prices. A small is 3 scoops and only for $6!! I got the cake batter, phantomberry, and crunch a saurus. The crunch a saurus was my favorite. The phantomberry was not for me because the chocolate tasted bitter. But this place is amazing!!

Jakl D.

Yelp
A big thank you to Trulys for catering another High School Ice cream Party! Their manager Karly delivered pre scooped ice creams with spoons, napkins and toppings. They offered lemon and raspberry sorbets for our Dairy Free guests. I would highly recommend Trulys for your next party or school event!

Susan H.

Yelp
Truly's is TRULY FANTASTIC!! Its ice cream is incredibly delicious! You are always greeted by a friendly, smiling server as you enter the store--often by the owner or one of his dedicated managers! Its soft serve yogurt has at least three daily flavors, plus a special Flavor of the Day. Its hard ice cream is rich and creamy with a wide variety of flavors and its hard yogurt is very tasty, too, yet is lower in calories! Best of all, the cost of each is much more reasonable than that of many other comparable shops! I highly recommend TRULY'S as THE PLACE TO GO for a special treat!!!

Beth J.

Yelp
Amazing. I got the vanilla chocolate twist- so creamy and amazing swirl! I had such a sweet, cute server! I think her name was Athena. 100% recommended this ice cream shop if you are in town!

Victoria C.

Yelp
I was craving soft serve and this place definitely fulfilled my craving! Nothing better than ice cream on a cold winter day when you don't have to worry about anything melting so quickly. I came on a Saturday night and was so excited to try their soft serve with cotton candy blast, but unfortunately, they are no longer serving cotton candy :(, so instead, I got birthday cake blast. This soft serve is an upgrade of McDonald's and they packed so much the lid didn't even close properly. It's smooth, it's tasty, not too creamy, but has a perfect consistency. The birthday cake blast was good, a bit sweet, but not the same expectation I had since I wanted to try their cotton candy flavor. It looks like the blast flavor is mixed it well on the outside, but the flavor dissipates as you eat towards the middle. They were also out of their raspberry sorbet, so instead tried their lemon sorbet which was tart and tasted like Italian ice. I'll definitely be back one day to try out their other flavors of ice cream!

Sydney R.

Yelp
The ice cream is the same as it's been but the portions are smaller and the vibe has completely changed since Gary sold the place. They are more of a JP-Licks now, and less of a family store. They'll say they've been a family business for 30 years but it's recently changed ownership and is now more of a chain vibe.

Holly A.

Yelp
Truly terrible. Soft serve was meh. Ordered 2 dry toppings and got the tiniest servings of both. What I didn't realize was each topping was $1.25 because the prices were not listed. One of the toppings -- chocolate chips -- were really old and stale. Dried out texture and perfumey taste, like they were dug out of the bottom of grandma's purse. I just felt a bad vibe in general. Expensive and poor quality.

Vivien S.

Yelp
My Son and I went yesterday..the new place is nice but wished they kept it the way it was originally. Now it looks like a coffee shop. I don't know if my taste buds are off but their soft serve frozen yogurt is pretty flavorless. I could barely taste the chocolate or vanilla..very watery! Their prices have gone up and their check out time is longer with those new credit card machines. We definitely miss the old Truly's and it was more flavor packed! Hopefully they fix that!!

Laura S.

Yelp
We are frequent flyers at Trudy's for many years. We alway have great service. They are patient with all their patrons. It is a family favorite all year long. YummyThank you Truly's!!!

Angel X.

Yelp
One of my favorite local spots, the cozy intimate setup makes you feel right at home They've get any flavor you might want for, they have the most fire homemade creations and whether its a milkshake or a classic sunday, they gotchu covered

Lily N.

Yelp
Very good ice cream! Definitely recommend trying it out! This place is probably in my top 5 for vanilla soft serve! I wanted to try the Cookie D Lite soft serve but they were all out which kind of sucked. However, when you check in for the first time you get free sprinkles with you purchase and I love sprinkles! A downside to this business is the smell outside of the shop. The shop is too small for people to eat inside so you are forced to eat outside or in your car. However, when you go outside, there is a rancid fish sauce smell that is super super strong and I'm pretty sure it's from the Thai restaurant next door. I had to walk down the street to eat my ice cream because the smell was so strong and I just couldn't enjoy my ice cream surrounded by it. It's a shame, the shop is super nice and friendly but the smell is absolutely horrible.

Jill G.

Yelp
I used to love this ice cream shop but sadly new owner is not willing to accommodate allergies safely. Spoke with him about it and it sounds like he is just not interested - said it is too time consuming. It's a shame as I've never had that experience before at even the busiest of ice cream shops! Missing Gary who was always willing to do it!

Alyssa W.

Yelp
Look no further. This is the ice cream, frozen yogurt, soft serve shop to go to! Cash or check only, but the variety of flavors is extensive for both ice cream and frozen yogurt. Each day has a different soft serve flavor like caramel latte or coffee oreo in addition to the regular soft serve flavors. Truly's is VERY generous with their portions - a small elsewhere is equivalent to (if not smaller than) a kiddie size here!! Kiddie only costs $3. My favorite flavors so far are mint chocolate chip frozen yogurt and lemon sorbet - one for sweet, one for refreshing!

Sofia W.

Yelp
This place is truly amazing, divine, yummy ext... Truly's Yogurt have great prices, gigantic scoops & wonderful customer service! Try it for yourself and you won't regret it.

Cheryl S.

Yelp
I hate to badmouth a local shop, especially one I hold so near to my heart, but something must be said! Do not come here unless you are willing to risk your health! Ever since Gary left, things have been going downhill fast. Where do I even begin? I visited the shop for the first time this week since the COVID outbreak and it is clear that the new manager has no idea what is going on. The service was slower than it ever has been, and it seemed this woman knew less than the kids did. Then, this morning a friend of the family told me he tested positive for COVID after having visited the shop on opening day, and said that when he called and told the manager that he tested positive she did not reassure him in any regard that she would take extra precautions! She did not even express sympathy! I'm taking my grandkids elsewhere from now on. Although it's delicious ice cream, it's just not worth the risk!

Jonathan K.

Yelp
Truly Yogurt is a wonderful ice cream place. It sells Robertson's ice cream which is possibly the most delicious commercially available ice cream of which I am aware. Their portions are huge, which gives a sense of generosity. The staff are extremely helpful and courteous - something which I cannot take for granted at similar establishments. Their chocolate fudge is rich and delicious. They add a large amount and as a chocolate connoisseur I very much appreciate it. The staff were quite patient with me as I had many questions because it was my first time. They have so many flavors including unusual soft serve flavors that they rotate each day. They are the only place I have ever seen that sells black raspberry swift serve. They have multiple version of some flavours with and without brownie bits for example. They unfortunately only accept cash. And beware of hitting your legs on a piece of painted wood next yo the high top chairs. The clientele was respectful and well behaved - again something I would not expect on a Saturday night. If you don't want to go to a mass market place and want a one of a kind experience that gives you a taste of the town, you will probably love Truly Yogurt.

Wendi A.

Yelp
Yummy ice cream. Great variety and outstanding customer service, I now know why the line is always so long!