Ululani's Hawaiian Shave Ice - Lahaina

"Once a delicacy of Japanese royalty, shave ice went mainstream in the 1920s. The refreshing treat then crossed the Pacific with immigrants—workers bound for the sugar plantations and pineapple fields of Hawaii. Now a classic way to cool down in the islands, this sweet is more than a mere snow cone. Ice made from filtered water is shaved instead of ground, so the texture resembles a delicate snowfall in your mouth. Ululani’s goes a step further by using pure cane sugar and premium purees made in-house. Among its most popular blends are the Haleakalā (coconut and Leche topped with cream) and the Sunset Beach (guava, mango, passion fruit, and orange). The chain has six outlets around Maui, including one at the Hyatt Regency Maui Resort, and one in Kailua-Kona on Hawai'i Island."

The 9 Best Shave Ice Spots in Hawai‘i - Eater

"When on Maui, a stop at Ululani’s is a must. There are five locations, all of them extremely popular. The ice is shaved so fine it’s practically velvety, and with almost 50 flavors, Ululani’s satisfies those who want all-natural fruit syrups as well as those for whom shave ice isn’t shave ice unless there’s blue raspberry and pink bubblegum." - Martha Cheng

13 Best Things to Do in Maui | Condé Nast Traveler

"Don't mistake proper Hawaiian shave ice with the chunky, frigid stuff you'd find at a carnival or stadium back home. Ululani's, an institution, makes its signature treat with purified water, cane sugar, purées made in-house with local fruit, and, of course, love. There are plenty of combinations to choose from, but take a hint from the name of the classic No Ka Oi ("the Best"), a zingy mix of mango, coconut, and passion fruit, and order wisely. Make sure to ask for a big drizzle of the coconut cream, too." - Todd Plummer