Emily S.
Yelp
We went the day after it opened and this did not feel like an exciting grand opening/relaunch of a fancy new food hall. It felt like what it was: A half-assed, last chance effort to rebrand Assembly because the original Assembly concept wasn't working.
Upside, if that's what you want to call it now, did rectifiy the core problem with Assembly: Assembly wasn't really a food hall because all the concepts were the same company and designed by the same chef. At least Upside is an actual food hall, with different concepts by different businesses, but it retained the QR code ordering system that let's you order from multiple concepts without having to wait in line multiple times. A brilliant idea had they done that in the first place.
Too little, too late I'm afraid. In all other ways this is still Assembly and it isn't good. In particular, it has the same clueless, unpolished service staff, mostly standing around doing nothing. I do appreciate that there is now automatic gratuity, which takes out the guesswork, and that it comes in at a reasonable 12.5% to acknowledge that this is not a full service restaurant.
They made only minor cosmetic changes to the decor, which was unnecessary because Assembly was always beautiful. These were basically just changes for the sake of changes and they didn't add value, the exception being the excellent and thoughtful new wall mural by the main entrance.
But most of all, the food and menu are actually worse now, IMO. I had assumed that bringing in actual outside business concepts would rectify the menu problem but... there are way fewer options on the menu now (maybe because they're still ramping up? I hope?), I actually found the food was worse and offered at smaller portions for the same prices, and most of the fun beverage options that Assembly used to offer, like Olipop, are gone.
My fiance and I ordered from two different concepts and were impressed by neither. He got a basic pizza. His appraisal: "It's fine." It was much smaller in portion than the comparable pizza at Assembly.
I got the garlic shrimp sandwich - all bread, little shrimp, one flavor (garlic) and not nearly as saucy as it looked in the menu picture. I also ordered the guava cake - it was moist enough but was basically a really small square of what tasted like vanilla sheet cake with some lime in it. Couldn't taste guava.
This was sad. It felt like a restaurant that had given up after years of slowly declining, not like a big destination space that had just undertaken a massive relaunch. We'll give it one more shot but for now, meh.