URBN Sushi - La Jolla

Clean place with a great vibe! The sushi was especially soft and really delicious. The rolls, maki, shrimp dishes, and chicken katsu were all great. The staff was super friendly and helpful, and they explained the menu well. Would definitely come back!

URBN Sushi is a delightful dining experience- with super fresh fish and creative roll options, it is a perfect spot for your sushi fix at a super reasonable price. The service was great, giving us recommendations and even a free appetizer. Highly recommend the lemon roll, it was the highlight of the meal. Worth a stop if in the area, or even if not.

This is my second to be here. My son loves the miso salmon so much. Last time I had Salmon Poke and this time I have Garlic Shrimp. Both tastes fresh and delicious!

Ordered platters for pickup for hosting my sisters bachlorette party. This was such a hit for our group. Everyone loved it and the food was incredible. I really enjoyed coordinating with them. They were so helpful in creating a variety for all dietary restrictions and make sure we didn't have too much of one thing, which really took the stress off me for ordering and coordinating for such a large group :) thanks again!

The food was served so beautifully. The calamari was lightly fried (crispy but not greasy), and the sashimi was incredibly fresh, thick, and had a great texture. It all went perfectly with the sake. I tried the tuna, salmon, and eel rolls, and every single one was delicious. I also ordered to‑go, and everything was packed really neatly and stayed fresh, which I really appreciated. I really love sushi, and I’ve tried it all over San Diego. I can tell you this place is honestly the best of the best.

Urban‑Sushi is just an awesome spot if you’re craving really good sushi. Everything we tried tasted super fresh, and the fish had that clean, smooth texture that tells you it’s high quality. You can honestly taste the difference right away. The nigiri is a standout—the rice is warm and lightly seasoned, and the fish sits on top perfectly without being weighed down by anything extra. The rolls are fun and creative but never over the top. They add just enough flavor and texture to keep things interesting while still letting the fish shine. If you want sushi that’s fresh, delicious, and consistently well‑made, Urban‑Sushi is definitely worth a visit.

I literally got food poisoning (most likely ciguatera fish poisoning) from the albacore special. Service was subpar despite not dining at a busy time. I strongly recommend against ordering raw fish at this establishment. Very ironic considering they specialize in sushi. I will never eat here again and if you're in the mood for sushi/sashimi, I suggest you don't either.

Excellent sashimi. The sushi chefs are excellent and offer great cuts. Excellent miso soup (best I have had anywhere in states). See the photos!! Thank you for a wonderful time JJ !!

Since our very first visit this place has always been a vibe! The music can be hit or miss but when it's good then that's the cherry on top. Most of the time, the service is amazing. The food here is consistently amazing. We chose this place because they have so many rice-less sushi and vegetarian sushi options; I've enjoyed seeing the creative additions to the menu and a little change tends to make this place feel like a new experience since we frequent this spot a lot.

Unfortunately, the food was disappointing. The yellowtail was the only fish that I thought was good. All the other fish had very little taste. It seemed like it had been frozen thawed out and then frozen again and then thawed out. It was very very subpar. The rice had absolutely no taste. The ginger looked old. And the cucumber salad had the strangest dressing on it, it was inedible.. So disappointing!!!!!! Our waiter was very nice and seemed surprised when we were explaining our dislike of food. The restaurant itself was ordinary in looks. I thought it was very interesting that there were no Japanese people working there. It just was not authentic at all. Unfortunately, we will not be returning to this restaurant. I say unfortunate because it's very close to our new home. We are new to the area and we were hoping that we could find a good sushi restaurant close by. This one is definitely not gonna be the one that we Frequent again.

Stopped by URBN sushi this afternoon after giving up on the long lines to enter UTC shopping mall. Was originally planning to eat at Viet Nom in the same plaza but with rainy weather and long lines at the door (did everyone in San Diego decide to come out to eat today?) I decided to try URBN Sushi a couple of doors down. When I entered only two tables had people eating there, that should have been a sign for me to leave but I figured I would give it a shot. With the chilly weather I opted for a shrimp udon soup with a side of chicken karaage. The restaurant provides a small cup of edamame on the house which is a nice touch. The soup and Karaage arrived at about the same time. The karaage batter was a bit disappointing. Not crunchy or flavorful, hard to describe but almost like the chicken had been fried in general purpose flour perhaps. The udon soup was a bit better though the two shrimp tempuras that came with it were fairly greasy. I didn't get a chance to try the sushi but I'll try and give the restaurant a second chance and try it the next time. Hope I won't regret it.

I love URBN sushi! They have the best poke bowls in San Diego. The food is always fresh and delicious, and the staff is friendly and great with recommendations. Highly recommend!

It was my first time here. I ordered the seafood udon. It was delicious and a generous serving. The service was also terrific. I will come back every time I am in San Diego.

We ordered takeout, so didn't get a chance to experience service. But the food was ready relatively quick and the restaurant was spacious and clean. I really enjoyed the spicy yellowtail roll specifically, as well as my tonkatsu ramen! The broth and meat were so flavorful and a generous portion was provided.

This place wasn't bad overall, but there's definitely better sushi in the area. Tried the Crispy Rice with Spicy Tuna and I wasn't a big fan of it. I've had the dish before at other places, but here the tuna wasn't spicy enough and the rice was hard as a puck. Really disappointing for the price. My coworkers liked it more than I did. For my roll, I got the Red Hot Chili Pepper. It had some heat to it and the fish was fresh, but it was pretty boring flavorwise. There was nothing special about it if I'm being honest. No one in my group seemed very impressed by their rolls either.

Sushi was very good. I was craving veggie tempura and was disappointed to find out it's ONLY avocado slices in what they label as "vegetable tempura". It tasted okay, but if I had known I probably wouldn't have ordered, too much avocado

It's okay. The fish quality here ranges from very good to extremely horrible. We are purists and prefer nigiri. It was so bad. The blue fin tuna was cut poorly. It was thick, uneven, and sooo fatty. Required way too many bites. The uni - inedible. It tasted like salty moldy crap you find on the bottom of your shoe. The basics, like the crab and the salmon were fine, they were not great. My friend from norcal, (who clearly has not had any other san diego sushi) claims this is the best, i disagree, it was near the worst. Server was ok. Sort of slow and there were only other 2 other customers in the restaurant. The restaurant is pretty nice though. Well decorated. I've definitely had better at half the price. Not sure I'd recommend coming here.

We came on a Friday night and sat at their last available table. I can see why this place gets crowded! The food and service were incredible! We ordered our usual: spicy tuna hand roll, salmon sushi, mixed tempura, miso soup and edamame. Everything tasted fresh. They were so accommodating to our kids as well. Definitely will come back when we're in the area!

Very cheerful and efficient service. Sushi melts in your mouth with freshness. I loved the ex girlfriend no rice roll. My husband enjoyed the soft crab rainbow roll. Miso soup was authentic and tasty.

Place wasn't busy on a Wednesday night and we pretty much had our choice of any table. Service was prompt and attentive. Wasn't in the mood for sushi so tried the Chicken Yakisoba which was decent. The chicken was moist and the veggies crunchy but I'm not sure why they added purple cabbage as I think it gave the dish an odd taste which necessitated a generous pour of soy sauce to balance it out. The chicken teriyaki bowl was deemed tasty but could have used more teriyaki sauce to cover the rice. The CA roll was average.

Food was average. Friendly staff. It's cozy and trendy inside with a sushi bar and table/bench seating.

Came in for a last minute, late night meal because I was craving some of the best miso soup in town and their amazing sushi. My boyfriend and I come here often and their fish is always so fresh and delicious. If you're looking for good food, trendy vibes and a friendly atmosphere, this is absolutely the place to go. Lunch or dinner, it's always consistent and you won't be disappointed. Ps. If you live in the area, check it out... if not, it's worth the drive.

We came here for dinner on a Friday night and were seated right away. They had a steady stream of customers but it didn't get crowded. They do have a good amount of seating and interesting decor. Our server was friendly. We ordered the salmon teriyaki and the lemon roll. For the salmon teriyaki, there was a bit too much sauce for our taste which made it more salty. The lemon roll was good. The fish tasted fresh. We did order the cucumber salad but it was forgotten but we wasn't hungry anymore so the order got canceled. Overall, decent food. A bit on the expensive side. Now that the eateries and restaurants here are getting better, parking can be a little challenging.

Wonderful sushi restaurant, pleasant service, nice ambiance, and good value pricing. The fish was fresh and beautifully prepared. I treated a friend to dinner here. We were both pleasantly surprised by the food quality and service. I would definitely recommend visiting the restaurant, and I would happily go back.

The food is delish, the ramen was as salty as i like it. The shrimps were soooo good crispy and tender. I was able to watch the Padres game while enjoying the meal. The ice cream is very recommended, so good and you'll get addicted. The ambiance: Plenty of seats and they open late hours comparing to the other restaurants near by. The lady Gretchen was so friendly and fast. Definitely coming back.

Best sushi in La Jolla! Try the stuffed jalapeño & crispy rice--so good! Amazing service! Need to try appetizers

Excellent sashimi. The sushi chefs are excellent and offer great cuts. Excellent miso soup (best I have had anywhere in states). See the photos!! Thank you for a wonderful time JJ !!

This place is one of our favorite sushi restaurants! The food is delicious, servers are always attentive and the owner is really nice! I usually come here for the sushi but the hot food is really yummy too. We usually get the potatoe croquettes and chicken katsu curry in addition to the sushi rolls. If you're looking for a nice date night spot this is the place to go!

I think the food here is generally pretty solid: well-made rolls, good quality fish, nice fry on tempura - but the ambiance is really lackluster. I'm not one to typically judge a restaurant by the decor but every time I'm here, it's awkwardly quiet with bright lights (like when a bar turns on all the big lights at the end of the night to signal that it's time to leave). No music. No nice vibes. For some reason, it's uncomfortable sitting there. I like the food but the discomfort makes me go elsewhere. Maybe they just need to turn off half the lights and invest in Spotify premium. I also had an experience where they allowed a poorly-behaved/non-service dog in who kept barking and trying to jump up to sit on the seats next to us. The staff were very nice about giving us a different table, but there needs to be a firm upfront policy on animals.

Incredibly mid sushi spot. I'm not sure if we got the short end of the stick because we got a take-out order tonight, but our three rolls (~$50 in total) was so incredibly small in portion and didn't feel like enough for both my fiancé and I. The crunch roll barely had shrimp tempura inside.. it was mostly just the deep fried batter. The baked salmon roll barely had any fish on top and the albacore special roll was nothing to rave about. To top it all off, we're now experiencing heartburn after our meal, which isn't the best way to be spending our Friday night. I'm actually quite livid that I spent my money on dinner here because I'd much rather go to Blue Ocean in Westfield UTC instead. 10/10 would NOT recommend.

It is a decent spot to get sushi close to UTC Mall The price was ok for lunch Service was ok too

Came here on a Tuesday night and I'm genuinely surprised there wasn't more people dining in considering how conveniently close to the UTC area it is (maybe it's just the economy). If you want to eat out at a nice clean establishment with a pleasant ambience this is the place to go! Great quality food and generous portions for more than a reasonable price! The sashimi B plate was particularly great with fresh fish cuts and cute little details like beet hearts and carrot stars! Our server Henry was also incredibly amiable, considerate and attentive! He knew exactly how to accommodate for children in the party and when to check in on our table right as we needed anything! But genuinely the whole staff were excellent as well! 14/10 would recommend for children and adults and I'm definitely coming back again! TLDR; Kids asked me "Why do they make it so tasty here?"

Honestly pretty mid - I went here for ease of parking, since a lot of places in San Diego can be a challenge for parking. This place not only serves sushi but also bento boxes and other Japanese food. We went primarily for the sushi, so we got the Orange Crush roll and spider roll, as well as the sashimi salad and katsu lunch special with tempura. The orange crush roll has scallop and salmon, with lemon wedge, which is quite unique as I don't really see many rolls with citrus in it. Sadly, there is a reason - or maybe they just didn't do it well - the flavors don't mesh up. The spider roll was fairly good, but you cannot really mess it up with the soft shell and California roll base. Sashimi salad was good - lots of fresh sashimi, and the dressing is delicious too. The sashimi flavor may be masked by the dressing, however. The katsu lunch special was a bit disappointing as there was a lot of rice but not much katsu. You can get a better value ordering a la carte in this case. Service was fairly okay - we got checked up just one time, and that's about it. Fairly bare minimum, and we didn't even get a water refill.

I came here with my family to celebrate my aunt's birthday. We loved the decor with the school of fish that wrapped around the walls! We ordered the following to share: - Screaming Salmon - Salmon Carpaccio - Salmon Belly & Yellowtail Belly Nigiri - Marco Rolo - El Toro It was hard to pick a favorite because everything was fresh and delicious! I'll definitely be back!! The service staff was nice and gave us a big scoop of complimentary birthday matcha green tea ice cream with a candle on top.

Urban Sushi offers delicious food and excellent service. The sushi is fresh and flavorful, and the staff is attentive and friendly. A great spot for sushi lovers! Highly recommended!

Decided to try this place out because the restaurant next door has a long wait, and wow we were pretty impressed! We enjoyed their dinner "bento box" concept to be able to pick an entree and 2 sides to come with it. A huge pro is that they have a huge menu compared to other similar Japanese restaurants. The highlights were the fish and the sushi. The sashimi was great - thick and juicy. The rolls were also really good, especially the negitoro roll! The fried items, however, were not great. The batter is not very crispy and lacked flavor. This was the case for the chicken karaage and the chicken katsu.

Pricey yes. But the food was actually pretty decent. Not the best fish in the world but not the worst. I would recommend and return to this restaurant if I was ever in the area craving sushi. They share a plaza with CVS. Coming in on a Thursday afternoon there were no crowds. It was pretty quiet. Service was fair. Every thing was just average but that's not a bad thing. Only ding is the price. But this is San Diego.

Came in for a last-minute, late night dinner about half an hour before last call. Super accommodating, polite wait staff and didn't feel rushed at all. Complimentary edamame while we looked the menu over. Got the salmon belly, steak tataki, and the Toro nigiri. Loved the salmon belly and the Toro (buttery and just melts in your mouth with a $20 price tag for two pieces). Steak tataki was a little tough but had a great flavor and spice to it. Loved the Summer Lovin' veggie roll with asparagus, avocado, and cucumber. It was a refreshing roll to offset the rest of the proteins and carbs. Forgot what the second roll was but it had shrimp tempura and crab inside and maybe a tuna on top?. Either way, that was also really tasty. All in all a solid weeknight dinner. Lots of parking and close to a boba tea shop. Would return.

This place might just be one of our new favorite sushi spots! Craving for some fresh sushi, we stumbled here since we weren't close to our typical spots and was getting pretty hungry that we wanted something nearby. Luckily, we got here pretty early to avoid the lunch rush and to take advantage of the lunch specials they have to offer. The service was top notch! As soon as we walked in, we were greeted by the hostess and seated right away. Within seconds we had some complimentary edamame and our drink orders were taken. We ended up trying the sashimi combo which was very delicious! It came with a 3 different samples of sushi bar salad which was definitely a treat. We especially liked the ika sansai salad- we really should have ordered more of that! The star of the meal was of course the sashimi which was very fresh. The freshness of the food made this meal so good- just writing about makes us want to go back for more. Parking doesn't seem to be an issue since there is plenty in the plaza where they are located but it does seem to get busy. We got here pretty early so we didn't have any issues but it did start to get busy as the lunch hour began to start. We can only imagine it being pretty popular in the evenings but they do offer reservations that can be made online or by calling. It goes without saying, but this place is highly recommended.

This is my absolute favorite sushi place in town! I discovered it when they first opened several years ago and I have been a regular customer ever since. Not only is the sushi extremely tasty and fresh, but their portions are great, the prices are very reasonable, it's open/airy and always very clean. Their spicy edamame is the best I've ever had! The owner JJ always welcomes me with the biggest hug and the entire staff is always incredibly friendly and kind. I don't feel like a customer anymore, I feel like family!

Placed an order for pick up on Saturday. Pick up time at 1230 and it was ready by 1230 . There was only one table occupied inside . The staff were friendly and attentive when I walked in and helped me immediately. Order the salmon crunch roll, Philadelphia roll, rainbow spider roll and edame for me and my best friend. Everything tasted amazing and even provided me what I asked for in the bag. I highly recommend this place and will come again

I went to Urban Sushi on March 11th around 7:00, after my physical therapy and I say I like the environment and the food presentation. For a shusi place, my expectation is that there are so focus is on sushi. I was taken back to learn that they do a lot of other food items. My experience has been with other cafes that do this, that quality Lacks. What was a unfortunate was that the waiter never made eye contact and sort of dropped the check on my table without even looking at me so one star has to be lost for that.

Food is good and portions of entrees are generous. Chicken is probably pounded and prepared earlier making it somewhat dry.

I will preface this review that I absolutely love sushi! This place in my opinion is somewhere you go for rolls. The spicy baked salmon roll was flavorful but it hard to tell how fresh fish is when it's baked and has sauce on it. The nigiri lunch special was not the freshest or most flavorful fish. One of the pieces of "nigiri" was just egg? Never seen a sushi do that to save on cost... the tuna roll that came on the plate was fishy. The salad portions stingy. Wouldn't go back due to my experience with the nigiri.

Stopped in URBN Sushi today on our way home from a wedding in San Diego. What a gem!!! Service was impeccable, Sushi was one of the best we have had!! Highly recommend this gem!!

the rolls here are so unique and DELICIOUS. they're also so beautifully plated which i appreciate! the sushi chef is kind and so intentional with his creations. i highly recommend the spicy yellowtail delight and the we rollin. the salmon sashimi is FAT and delicious too! highly recommend this place. this was my second time here and certainly not the last!

URBN Sushi is fantastic ! My wife and I stopped by for an early dinner on a Saturday and the place was spotless, the decor is perfect, and the sushi is delicious. JJ and her team gave us excellent service and the fish was fresh and tasty. I HIGHLY recommend URBN. Just make sure to save some for me.

This is my favorite sushi restaurant in SD. Sushi is great and service is amazing. Love the vibes here and this is definitely going to be one of my regular dinner spots. Seared salmon roll is . They also have a great selection of beers on tap for a sushi place.

Went here for a dinner date last night at 6:00p. The restaurant was not busy, we sat right away. Service was super attentive. The waiter came and checked on this multiple times. They also give you complimentary edamame. We ordered a few rolls and the Halibut sashimi. I ordered the spicy baked salmon roll and the philly roll. Definitely recommend the salmon roll if you like baked rolls. They have a pretty large variety of rolls, a lot of options! Around 7p they started to get busy, the restaurant was packed. So we just missed the wave! There's much of an ambiance, but it's definitely nicer than most sushi places. It has a classy black and red color decor. Bathrooms are clean, one stall for male and female. Restaurant is located in a fairly large shopping center, so parking was pretty easy. Definitely recommend this restaurant if you are in the UTC area. Also, it's super close to the UTC mall as well.

Ordered the shishito peppers and the green mile special roll to-go. The shishito peppers are the best I've ever had! They are seasoned/coated nicely, there's a little Szechuan numbness you get from a little kick of heat, and the bonito flakes give an umami flavor. 10/10 recommend! I ordered the green mile roll because the menu said it had matcha tempura, but the tempura wasn't green at all nor could I taste matcha in it. Although, the sushi itself was good but didn't wow me like the shishito peppers. I'm curious to try other sushi rolls here, so I'll definitely be back!

Wish I could give this place zero stars. My boyfriend and I were seated at a table, served our appetizer, and just about to order drinks and food when another group came in. The server then asked us to move to a different table so the new group could have the one we were already sitting at. The restaurant was also completely empty so it was not a space issue lol. It made us feel like we were second-class customers -- super unprofessional and disrespectful.

Came here for a work lunch get together! Happily surprised. Not that crowded for lunch on a Thursday. Great selection of food, but maybe even a bit overwhelming. The lunch combos are a great deal. Got the hand roll combo - 3 hand rolls + miso soup. Hefty size for a hand roll - I enjoyed the shrimp tempura roll. I would come back for decent sushi if in the area again!

Sushi spot that serves pretty fresh fish and rolls packed with flavor. You're given complimentary edamame to munch on while you look over the menu, as well! Only catch is the expensive price; the rolls here range from $15-20 each. Our server recommended the Mustang Roll and it was delicious, though!

One of my favorite sushi spots to go to in La Jolla, as it's super close to UTC and the work office. Pretty easy to get parking. Staff has always inviting every time I'm there and it's relative easy to get seated as there are a good amount of tables inside the restaurant. The menu has plenty of options to choose from, my favorite is the Mustang which has salmon and spicy tuna. The prices are pretty decent for the area as well. Definitely check it out if you're in the area.

Didn't recieve half of my lunch and tried to charge me for it. We're really rude when I said I didn't want to be charged for food I never recieved (or would have to bring back in a doggie bag) Added parties of 6+ gratuity (which is fine) but very deceptive that they didn't disclose when checking out. Generally pretty meh food with very poor service.

This place is fantastic! I was dining to hear the other night as I just moved here recently and we were seeking out local sushi joints. We found a gem! The sushi is delicious and portion sizes are super generous! Friendly and fast service and chefs. We will definitely be back soon!

We really enjoyed our meal at Urbn Sushi. The service was quick and super helpful with recommendations. We ordered gyoza and the bulgogi buns to start. The gyoza was great with a thing dough and very crispy. We also had the chicken katsu bowl, the orange crush roll and the wango mango roll. The katsu was cooked great and a great value. A sneaky good spot in the UTC area.