Lou C.
Yelp
Let your nose lead the way and be welcomed to the world famous Viet Hoa International Supermarket. There's a series of absurd odors once you walk in. But it dissipate as you get used to it.
First thing you'll see (smell) is the large section of fresh produce department on the left. Believe or not, you'll get to meet the freshly flown in durian and jackfruit from Southeast Asia. You can't escape the strong odor, especially during hot summer days.
Second thing you'll see/smell is the Viet Hoa Seafood department - popular place to buy fresh seafood. Just about everyone lives in Houston knows to shop here. Be sure to buy your freshest fish before noon. I have bought less than fresh fish in the afternoon. I only wish they had frying service.
Third thing you'll smell/see is the Viet Hoa frozen food section, majority of store is covered by freezers. Anything you can't find elsewhere, try here first.
If your sensory still working, try the hot deli section. I frequent Viet Hoa for roast duck, char siu pork 叉燒 and lunch plates. I normally make reservation during holidays avoid leaving empty-handed. You can find Filipino snacks, Vietnamese desserts, and Chinese baked goods at local bakeries showcase in front of dim sum vendor. Speaking of dim sum vendor, you order, pay and eat on the spot. Prepare cash, leave tummy happy.
The store is super festive during the holidays, Lunar New Year, Christmas, Moon Festival, Thanksgiving and any holiday that involves deliciousness. It's all decorated from top to bottom, outside to inside. However, watch out for rude drivers in the parking lot. It's best to park far away to avoid chaos.