Vinoteca

A Unique and Fun Self Wine Tasting Experience 🍷✨ What a great find! This self-serve wine tasting spot at the mall is such a unique idea — a perfect blend of convenience, fun, and sophistication. You can explore a wide variety of wines at your own pace, from crisp whites to bold reds, with tasting options of 1 oz, 3 oz, or 5 oz pours. It’s the perfect setup whether you want to sample a few new favorites or enjoy a full glass while relaxing. The customer service was excellent — the staff were friendly, welcoming, and eager to help explain how everything worked. They made sure we felt comfortable using the machines and even offered a few great recommendations. The selection was impressive, featuring both local and international wines, and the atmosphere was calm and inviting. It’s surprisingly much quieter than any other spot in the busy mall — a peaceful little escape where you can truly unwind and enjoy your wine. Overall, it’s such a creative concept and a hidden gem inside the mall. I’ll definitely be back for another round of tastings (and maybe try the food too).

Love love this place! The wine selection is everything you’ll want. The concept is great that it’s setup as a wine tasting self serve, you can go around read the tasting notes. The ambiance is great and food is fresh. The best part though is that they are absolutely dog friendly. Elvis is absolute charm, super welcoming and our dogs had a great time with us.

Vinoteca is hands-down my new favorite spot at American Dream Mall. Tucked away near the arcade on level 2, it feels like a cozy secret hideout where you can sip unique wines from vending machines (correct my verbiage) and enjoy seriously good paninis. What truly sets it apart, though, is the exceptional service, especially from Sylvie, who made both of my visits unforgettable. She was warm, knowledgeable, and went above and beyond without ever hovering. Her energy alone would bring me back. The Caprese Panini is a must-try, it is light, flavorful, and perfect pre-snowboarding fuel. I came back hours later to try their self-serve wine machines and was blown away by Sylvie and the team’s recommendations, especially an Austrian orange wine that completely stole the show. Vinoteca isn’t your average mall spot. It's quiet, cozy, and ideal for relaxing solo or catching up with friends. Can’t wait to return, and fingers crossed Sylvie’s still working when I do. Stellar service like hers is rare and worth celebrating.

On the surface this place looks great! Cozy atmosphere and amazing menu! But once you dig alittle deeper it’s rough. Our Server was tremendous!!!! He made us feel welcome and did everything he could to be sure we had what we needed. The wine selection is fine. Looking at some of the prices I was hoping to a bit more then Mondavi. But I suppose if your drinking wine from a plastic glass then it doesn’t really matter how it taste. The food was horrible. I think Starbucks has a better kitchen. The vibe was nice but the seating was uncomfortable. We tried to make the best of it but The experience really took a turn down hill when a person was pacing the restaurant on his phone talking loudly and even spit his tooth pick on the ground right where we were sitting. Turns out it was the “chef” or the man operating the panini press. I wish this place was as good as it looked from a far!

The idea of a self-serve wine bar seemed odd, but when some friends suggested it we thought “Why not?” Turns out it was a blast. The wine selection was very decent, and the fun of going back and picking different sized pours allowed for a lot of sampling. Service was excellent. Will definitely go back.

Who came up with this idea of self serving wine tasting! Genius!! We always saw Vinoteca in Dream mall but yesterday was our first time trying. I was amazed how fun it was for me. Upon arrival, the staff put our credit on file, gave us an access card, then you swipe the card , pushed the button of wine you want to try. The price is range from $3-$15per tasting (1oz/3oz/5oz). Abundant selections of wine from Spain, Italy, France, California etc. We also ordered pesto mozzarella flat bread and truffle fries. Food was 2/5 to me. I ate because I did not want to drink with empty stomach. Lounges at the back are giving chill relaxation vibe. At the front, there are regular tables. Most importantly, kids are ok to enter. I saw family with kids enjoying the wine and time spending together. It’s a great feature. *sign up for the membership for discount.

The service was excellent. Thank you, Tina, for taking care of us! The lounge area was relaxing. My friend and I had great time catching up during lunch!

Tina was an awesome host. She was very knowledgeable about all the wines. It's nice to have a tasting from wines around the world rather than your typical winery. The charcuterie board was also very tasty ! She recommended wines to pair with the board. Will definitely be back !!!

Love the wine bar. My grandpa loves showing up and drinking all that he can it's so nice that the area is like a lounge so it's family friendly

Vinoteca is a self-serve wine bar-esque establishment located in American Dream in East Rutherford, NJ. Vinoteca is in the Food Hall Area w/ Vanessa's Dumpling House, Lady M, Best Pizza & Dream Bar. Vinoteca has wine & beer dispensary machines. 64 different types of wine as well as multiple types of beer are available. Once you have checked-in w/ the person at the front entrance, they provide you w/ a tap card. We used the tap card, browsed at various machines & pressed buttons to have wine dispensed into our cups. You are able to choose from 1oz., 3oz. & 5oz. dispensing options. Once you are done w/ your wine and /or beer-tasting experience, you return back to the front entrance to check-out w/ the cashier & pay your bill. We enjoyed several of the wines and had an overall pleasant experience. In addition to wine & beer, Vinoteca has a food menu that includes Paninis, Flatbread, Salads, Charcuterie & select sides - French Fries, Meatballs, etc. Non- alcoholic beverages include coffee, tea & water. Hours of Operation - Mon. Tues. & Thurs. - Noon - 8pm Fri. & Sat. - 11am - 10pm Sun. - 11am - 8pm Website - thevinoteca.com Instagram - @thevinoteca

Little weekend getaway to celebrate our firstborn's upcoming bday at her favorite spot. It works out so well that this mall isn't far from her school. It also works out really well that there's a quiet spot where a tired mom can sit and chill while the family is off doing their own thing. It's fun tasting the different wines, the system they have here is cool. The servers here are kind and friendly. I'll be back the next time my daughter wants to come here. ;)

My friend and I visited Vinoteca early on a Monday, which gave us the chance to casually explore the wine offerings without a crowd. There are plenty of seats, but only two rows of wine machines, so I can imagine it gets a bit chaotic when busy. The employee who helped us with our wine cards wasn't overly enthusiastic about explaining how things worked or suggesting food. We quickly decided we'd likely just stick to sampling drinks. I love the concept--you use a card at various machines to get a small, medium, or large pour of wine, with prices ranging from $3 to $15. However, it's easy to spend quite a bit, and I would have preferred an option where you could just get a set number of small pours. Also, we had to hand over our cards to activate them, but then had to reuse them to pay at the end, which felt redundant. Overall, the concept is great, but the system could be more efficient.

Vinoteca is located in American Dream mall. The place was cool as there aren't many around like this. At first, you have to get a card that you'd swipe each time you try a new wine. My family & I who went were having issues with the cards initially working which can seem a bit annoying especially when you are with a larger group or are tight on time. So the idea of these cards are great but seemed to be problematic. In addition to the wine, you could order from a variety of charcuterie boards which in my opinion were costly for the portions. We also ordered some flatbreads, also costly. Happy I had the experience, but probably wouldn't visit again due to price & sadly inconvenience (of location & the technology involved and the frustration associated with it not working as it should.)

Self-serve wine bar in the American Dream mall. Cozy lounge seating and good snacks available. You use a card to activate the spigot of each wine you want to try.

Small eats, wine by the tap and fill your own glass, and you can also just get some sparkling water. Self-serve drinks and a good place to sample but it is a bit spendy.

My friend and I stopped at Vinoteca for a quick appetizer. Not very hungry we elected to order a salad. Welp, lol this salad was very tiny but delicious. I can honestly say we didn't get what we paid for BUT it was VERY GOOD.

Recently visited this wine bar after hearing so much about it, & absolutely loved it. Loved the concept of a wine vending machine & each pour is a different price depending how many oz you desire! I stuck to my usual rośe which was sooo good. I'll def be back! & the owner Elvis was super nice, & accommodating as for recommendations. P.S the truffle honey was sooooooo good!

My new favorite place! Such a cool concept. The owner Elvis greeted us as we walked in, he was very friendly and knowledgeable. Wine bar with self service vending machine, you scan a card and select an option for 1oz, 3oz, or 5oz. 64 wines to choose from, perfect for a tasting. They have counter service and table service as well, in addition to a casual area to sit at. The truffle cheese with truffle honey was amazing. I will be frequenting American Dream Mall a lot more just to stop into Vinoteca

Wine tasting 2.0! Loved the concept of it. But honestly only after I went there. I was invited to a birthday party there, and thought, Heh? Wine dispensers... I didn't understand how that could be a thing. It turned out really cool. Sectioned off from other mall eateries and activities, with its own ceiling vines and cafe design, and right next door to a Lady M for sweet treats, I was sold. I liked the layout of the wine to taste, very detailed signage for each bottle and you actually see the bottles, and I have the option to choose a tasting, more than a tasting, or a full glass in ounces. Prices of each amount are also listed, a large, plastic, logo-labeled wine glass (which really looked like glass, and made me feel more comfortable walking around with it & perhaps bumping into others) and many varieties of wine to try. When I found the wines I liked, I went back for a full glass and went to my seat to mingle and relax. No one can leave their area with the wine, and the staff is great, they wander or are readily available to answer Qs about the wine, or suggest any wines. There are also beers on tap, and a water station to rinse out your glass and start again. Going with friends makes it even better, so they can try something and alert you to the good stuff. If the bottles run out, the staff immediately attends to the machine and loads a new one in. The white wines and moscato are perfectly chilled, and the whole area is spotless, and the machines work great. Now... the food. Not great. Flatbreads and paninis weren't worth the money and my truffle Parmesan fries were soggy in the middle and crispy around the edges. I dunno how they heated that up, but... nah. The charcuterie was great, but you really can't really eff that up. I'd be good with small bites. Just enough carb to slow down the alcohol, or more variety charcuterie options with a couple sweet treats to go with the sparkling wines. I'd go back most definitely, but not for food. Maybe eat beforehand, there is so much in the mall to eat. But go!

Calling all wine lovers and enthusiasts! You have to check out the Vinoteca at the American Dream mall. Grab your friends, lovers and dates for the perfect way to spend an evening. This unique wine tasting experience allows you to customize your experience by selecting tasting samples and various pour amounts. Try from a selection of different wines and Prosecco. They also have beer taps! In addition to the drinks, they have delicious food including charcuterie boards, paninis and flatbread pizzas. I highly recommend a board to share, the meatball panini and the margarita flatbread pizza. The staff here are amazing and knowledgeable especially if you need advice on wines to choose from! They also host events and parties so be sure to inquire for your next event! Check them out the next time you are in the area!

Fun spot to try sips of wine in American dream mall. You can purchase a card and sample wines with a swipe of the card. Something different to do when strolling through the mall. We did not have an opportunity to taste the food. Maybe next time.

This place is amazing! Great service. Was here for the first time with my best friend on Nov 9th. The staff was very attentive and the concept is a great idea. Will certainly come again when in town.

Translated from the Spanish meaning wine bar, Vinoteca is a self serve wine tasting establishment located inside the American Dream mall at East Rutherford. Besides the wine and beer, they also offer a variety of delicious authentic Italian paninis which my partner and I stop for lunch to take out. We decided on the Portobello Panino (Grilled Portobello, Mozzarella di bufala, Truffle oil) and Meatballs Panino (Angus beef meatballs, Mozzarella di bufala, marinara sauce). The staff kept apologizing for the long delay of our food as there was a constant stream of patrons placing their orders. When we finally got our meal, it was worthwhile as the paninis served hot, crunchy, tasty but a bit pricey for its size. If you are visiting the mall, give this place a try as there isn't any other wine bar in the area.

Some friends and I got together to try this wine tasting place in the mall. This was my first time at the American Dream mall and I was excited to see it. When I arrived there were different parking areas in which you pay $5 to park. I found parking quickly and walked in. The mall is huge and I had to walk to the other side of the mall to get to the wine tasting restaurant. When I got there I was greeted and found my friends. The manager was there and he was super helpful and attentive to us. I will say each ounce is pretty expensive at $3-$5 per ounce. The place isn't cheap so be prepared to spend. I had a few tastings and enjoyed a couple of them. All in all I had a good experience.

On cloud wine! American Dream mall has a little bit for everybody. So a getaway from the kids will be had. The ambiance is small but mighty and will hold your attention.all the reds and white and inbetween. You connect your card to the POS and it tracks the amount you drink by the ounces. I ate the pesto chicken flat bread, and fries. (The fries aren't great because it was no fryer). Great to stop and pass time. Pricing wasn't horrible. Good find.

I love the concept of easy sampling of wines with the push of a button, and some charcuterie/flatbread selections to go with them. There's not much seating but it is as intimate as an open restaurant area could be in the mall, and is a little hidden away from everything else. You get a card to scan above your wine selections and then you choose between the three different sizes of sample you want and push a button. The wine dispenses easily into your plastic cup. I have to say that as someone who isn't well versed in wine, I would have appreciated maybe some markers of how highly a wine is rated by certain metrics, like they often have at the liquor store. I was totally lost and had no idea which ones to choose! The prices are also highly inflated when comparing how much a bottle costs vs the meager samplings you get. It was still a fun experience but I'm not sure if I would do it again.

The Vinoteca seemed the most quiet and inviting to have a glass of wine. The staff was nice and helpful, but I do not recommend eating their food. Still in shock. I had to send a salad back twice, both times I didn't eat and I did end up paying for their abuse. I am giving them two stars, because I ended up laughing about it.

Loved this place! Came here with my sister and brother in law for a mid-week pick me up, and absolutely loved the ambiance. A wonderful little Italian escape in the middle of New Jersey with beautiful lush flora everywhere. There's 64 wines that are available at the machines which you use a card to access/buy pours. You can get 1, 3, and 5 ounces with varying prices, but all fairly priced based on bottle. The bottles are constantly changing which makes it fun and keeps the experience fresh. The owner, Elvis, was great and such a pleasure to have around! He walked us through the story, machines, and you could see his passion for the store and concept. He even provided a cheese board that was great - pro tip: get the truffle honey! So good. All of the wines are also great and the experience itself is fun! So excited to come back and enjoy more wines.

Si te gusta el vino este lugar es para ti con una variedad de 64 vinos a probar y 4 cerveza se encuentra en el mall American drea

I really wish they would decrease the price for each pour amount, or keep the price the same, but add an extra ounce to each pour. The wine and experience is a lot of fun, but it adds up so quickly without even getting to enjoy that much volume of wine. Food was ok.

The location is cute, and the concept is nice. The food was pretty okay. However, the plastic wine glasses and silverware take away from the whole experience. When you pay $4 for 1oz of wine on an all-you-can-taste wine, the tab goes up pretty quickly. The least you can offer is authentic wine glasses that keep the temperature of the wine the way it should be. Then, the food served in paper trays with plastic-wrapped utensils is a turn-off. Even if you have to charge more for the food, I think using real plates and utensils will make it worth it.

Amazing concept, could have more food options but the real star is the wine. So many to choose from with a variety of options and price points. Great date night spot.

It's like having a winery without being in a winery! They have a few hood snacking selections and charcuterie board options for a decent price. You can try all sorts of wine on your own by simply going up to the bottle and trying it. The ambiance was nice and chill for groups or just to hangout with friends or a date. They explain everything to you as soon as you walk in and often check in on you to make sure you're enjoying your stay!

I cannot begin to share what an amazing time we had here. My boyfriend and I came to check out the space to host my moms birthday. With only about a 2 week notice, Elvis was able to book us a spot. From the moment we meet him, we knew we had to book this place. I mean, I've never felt more comfortable spending my money lol. The day of our event, we got there a few minutes early. Waited for everyone to get there. Absolutely everyone was phenomenally trained in basic customer service skills (which you simply don't get enough of these days). Elvis and his staff went far above and beyond to make sure my mom and our guest had the best possible time. If I could give this place more than five stars, I definitely would. If you're looking for a change aside from the regular "birthday dinner" Vinoteca is just that place. May I add that you totally forget you're in the mall. 10/10. Thank you Elvis and staff for everything. Our family and guest could not stop taking about this place. Def have a repeat customer with us.

Great service and comfy seating for your pre-game and post-game enjoyment! We highly recommend

Love this concept! Not a huge wine drinker, but in this setting I become a wine a connoisseur. Add in the charcuterie and I am a happy customer! Will be coming back with family and friends! Thanks, Eugene!

Grab a friend or a loved one. Grab a glass and get pouring. It's a great little place with a great vibe, great staff and great wine. Be sure to say hello to Elvis!

Really enjoyed my visit here. Came here for a business meeting and the environment was fantastic. Staff is super friendly, food is delicious and the wines are really great. Loved the experience.