"Your chances of seeing Sir Richard Branson in the lobby of his Dallas hotel are slim, yet not impossible. What we can guarantee, however, is a chic spot to kick back in the bustling design district for a drink and a bite. Pop by the rooftop pool and order the Mucha Novia, a spring-forward creation featuring Astral Tequila Blanco, fresh watermelon and lime juices, agave, and basil leaves. It’s a perfect companion to whipped ricotta with spicy honey and candied jalapeños spread on griddled bread." - Steven Craig Lindsey
"Drop in on Saint Nick’s Suite Escape, a little speakeasy in Sir Richard Branson’s penthouse flat in the hotel. Unlike the other pop-ups, this one can be reserved for an hour and a half for your party, keeping the scene extra tight — and bright and merry. The cost is a mere $10 per person." - Courtney E. Smith
"Centered on Mariah Carey’s 1994 hit “All I Want For Christmas Is You” and her Black Irish Irish cream liqueur, this seasonal holiday pop-up bar at the Virgin Hotels location in Dallas offers heavily Instagram-friendly installations — a neon “All I Want For Christmas Is You” photo wall, a chance to recreate Carey’s iconic Christmas album cover, and a “Letters to Mariah” station. The cocktail program highlights drinks made with the Black Irish liqueur, including an espresso martini with a candy-cane rim, an espresso flight that features a white-chocolate version topped with cotton candy and glitter, and a Cocoa Coffee topped with red-and-green glitter sprinkles and edible butterflies. The experience runs from November 15 through December 29, and tickets are available through event producer Bucket Listers." - Ashok Selvam
"Virgin Hotels Dallas will transform into a Carey-themed winter wonderland courtesy of national pop-up events company Bucket Listers. The pop-up will promote Carey’s three-year-old Irish cream brand Black Irish, and will feature Carey-themed displays, decor, and photo ops. It will serve Black Irish liqueur-based drinks and offer 90-minute time slots for patrons." - Clair Lorell
"Swing by on your broom to check out the hotel’s Bridget Bishop pop-up, inspired by a woman tavern owner who was executed for all the potions she made during the Salem Witch Trials. It will host tarot readings on Thursdays all month. The hotel also has a Dragged to Hell drag brunches on October 20, and will host a Halloween party inspired by Nightmare on Elm Street on October 25." - Courtney E. Smith