L W.
Yelp
First off - the wine is great here. Recent years have led to a wider selection - both in terms of varietals and price - owing to economic changes, and the son of the original winemaker taking over and placing his own twist on things. Chris Whitcraft has been a serious part of the SB wine-making community before people even knew SB county made wine at all - since the mid-1970s. His son, Drake, has been involved in the winery since before he was old enough to drive a car, much less purchase a bottle of wine for himself. These people know the history, and they know what they are doing - they are not a wealthy family that got into wine because it was the cool thing to do. That commitment and respect for the trade is reflected in the wines, and in the humility/lack of pretension of the tasting room. It is a cool place to hang out and learn some history, especially if Chris or Drake are present.
I want to note - it is so annoying when reviews talk about how the tasting room isn't swanky enough or the location isn't romantic enough. Obviously, you don't know anything about wine, or you really wouldn't care. Tasting rooms at legitimate wineries that produce high quality wines are not for bachelorette parties or groups of people looking to get wasted. They are for tasting wine, and learning. Show up without the attitude and entitlement, and with an open mind, and you'll have a nice time. Also, for everyone whining about how "unsafe" they felt walking to the location in broad daylight, which by the way is like 100 feet from Fess Parker's hotel, and about 500 feet from the ocean, your privilege is showing, and it isn't cute. Yeah, it's not a wine country estate - it's in an commercial area with warehouse space because that is what you need to produce wine. It's Santa Barbara, CA, not downtown Baghdad. Seriously, if you feel unsafe there, you have some serious misconceptions about what the world owes you.
In sum, highly recommend. Show up with an open mind, a clean palate, and happy vibe and you will not be disappointed.