Rachel U.
Yelp
When I walk into this store, I expect it to be a safe space for women. That's Wildfang's entire marketing scheme, it's all they sell themselves on - that they are a space FOR WOMEN, and for women to be comfortable, to dress how they choose to dress, to be empowered and themselves. And I understand that the manager cannot discriminate in hiring based on gender, but when I walk in and only see a male employee, and the ONLY employee there at that time, I am going to walk away. Some women (like myself) see spaces like Wildfang markets themselves to be and finally feel that we can go there and finally let out a breath. I don't feel comfortable around men, and so I never, ever go shopping, which is why I went to Wildfang, thinking I'd be okay there. If they want to have a male employee, fine, but don't market your brand/store on a lie to get more women into your store.