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You need to be an active list member, and tastings are by appointment only. Period. End of story. We reserved a month or so in advance for a Monday slot in late April. The tasting is free, but if you cancel or change your reservation less than 48 hours before your slot, you will be charged $75 pp - this is clearly spelled out in the confirmation email.
Apparently, Mondays in mid-April is not a very popular time, because it was just the two of us for the entire time. It felt like a private tasting/tour. We were seated in the first floor tasting room which is modern and stylish, but still very comfortable for a wine tasting. When you look up, the vaulted ceiling is supposed to look like a half-barrel of wine.
Our tasting consisted of recent vintages of the Drake Chard, RRV Pinot, Anderson Valley Pinot, Olivet Lane Pinot, Beckstoffer Georges III Cab, and an off-list pour of the 2014 Precious Mountain Pinot. Fantastic tasting from start to finish that highlighted some of the many faces of WS. The tasting guide also takes you on a short tour of the winemaking facilities which is nice. When we were there, the employees were busy topping off the Pinot barrels which was interesting to watch. Afterwards, you have the opportunity to purchase some library wines which are pretty much impossible to find retail.
If you are WS nerd, look for the Best-in-Show State Fair ribbon that is on the right wall just beyond the Pinot barrel room. It’s the award that WS won for its 1985 Rochioli Vineyard Pinot and put WS on the map. You can read about it online or have the guide tell you about it. Also, as you enter the building, go to the bottle wall on the right and look at the two bottles on the bottom left. One is a 1981 Sonoma County Pinot with the very first label when WS was still called Hacienda Del Rio Winery. Due to copyright issues, the label was changed to look like the current label. The second bottle looks like the current bottles, but still uses the Hacienda Del Rio name. But there was another winery already using that name, so in 1983, the winery officially adopted the name Williams Selyem.
If you are an active list member, I would highly recommend you to visit, especially if you can go during the off-season.