Wayne H.
Yelp
Wine So Cru has been on our list to check out for quite some time, and we were finally able to go a few weeks ago. Overall, it was a good experience, not without its cons (see below), but generally, Wine So Cru offers an elegant and intimate environment to enjoy wine. The staff in particular are extremely knowledgeable about wine and very attentive.
What I really liked about Wine So Cru is that they offer not only some very high end wines (to drink or take away - more about this later), they also have very affordable options, including some geekier (for wine nerds) options like lesser known varietals or wines from lesser known regions. All this is to say that whether you know what you like and you like what you know or if you're a bit more adventurous and open to learning, Wine So Cru has options for you. Bottle prices ranged from as low as $20-30 to well beyond $200-300+. They seem to be reasonably well stocked up on champagne if that's your jam! They also have some interesting flight options if you're in the mood for sampling a few different wines.
While browsing the selection, the staff was extremely helpful and knowledgeable and I truly get the sense that they want to help you find something you're going to really enjoy, rather than being hyper-focused on upselling you on more expensive offerings. Don't be shy and tell them your price range.
The bottle prices are retail prices, i.e. for you to take the wine home. If you want to enjoy the wine on premise, there's a $20 corkage fee, which I feel is quite reasonable since they'll be providing the stemware, ambiance, service, etc.
There are so many positives about Wine So Cru, but it comes with some negatives as well. First and foremost, of the few wines I was familiar with, their retail price is quite a bit higher than you can find elsewhere. For example, the 2019 Louis Latour "En Chevret" Volnay 1er Cru sells for under $150 retail, even from places like wine.com, which is not necessarily known for offering the best prices. In the shop, the retail price was over $200. Let's say you were in the mood for a Napa cab and chose the 2018 Groth Reserve CS - it'll set you back $180 (retail) vs. $120-140 from other retailers. So although there's "only" a $20 corkage fee to drink in the shop, chances are you're going to be paying 20-30% more for the wine to begin with.
Lastly, the location leaves something to be desired. It's on University very close to the 80 overpass, under which there are frequently unhoused members of our community. The juxtaposition of sitting in the wine bar enjoying $200 bottles of wine while meters away, people aren't even able to meet their basic needs - it's not lost on me. Now of course, none of this is the fault of Wine So Cru and I only mention it because you may feel unsafe walking around the area at night. After all, there's a reason the front door remains locked during business hours and you have to be let in by a member of the staff.