Interactive museums, restaurants, bars, shops, port wine history
"A multi-venue cultural complex in Porto that houses museums, restaurants, bars, shops, and offers panoramic city views—positioned as both an educational and leisure destination tied to the region's wine and cultural heritage." - Patricia Doherty Patricia Doherty Patricia Doherty is a writer who specializes in covering destinations, resorts, and cruises for Travel + Leisure and other publications. Travel + Leisure Editorial Guidelines
"WOW is a new, centrally located cultural district boasting a selection of shops, 12 restaurants and bars, and seven museums." - Lindsay Cohn Lindsay Cohn Lindsay Cohn is a writer, editor, and avid traveler who has visited 45 countries across six continents — and counting. She contributes to Travel + Leisure, Hotels Above Par, InsideHook, Well+Good, T

"Set within Vila Nova de Gaia’s World of Wine (WOW) Museum and overlooking the Douro River, this relaxed spot from chef Ricardo Costa of One MICHELIN Star The Yeatman centers on elevated Portuguese cuisine, striking a compelling balance between traditional flavors and modern technique; for a fully immersive experience, the eight-course tasting menu is the splurge to make." - Jillian Dara
"Set just minutes from Porto's center in the historic Vila Nova de Gaia neighborhood, WOW, The New Cultural District (formerly World of Wine) opened in summer 2020 and occupies a 500,000-square-foot complex of restored port wine cellars. You'll find seven interactive museum experiences, 12 restaurants, bars, and cafes, a variety of retail spaces, and a school offering workshops on wine and gastronomy. Beyond wine-focused exhibits and tastings, the site also offers chocolate tastings and a fashion exhibition, and its central square affords magnetic views of the old city, the Dom Luís I Bridge, and the Douro River. Its debut made it one of Europe’s biggest tourism developments at the time, and the outdoor areas, restaurants, cafes, and shops are free to enter (ticketing is required for some exhibitions and the wine school)." - Kristin Braswell Kristin Braswell Kristin Braswell is a travel journalist and the founder of CrushGlobal Travel. Specializing in culture, food, and luxury experiences, she has penned pieces for Vogue, CNN, USA Today, Essence, NPR, Architectural Digest, Ebony, and Los Angeles Times, among others. Travel + Leisure Editorial Guidelines

"A converted port-wine-cellar cultural district opened in 2020 that houses seven interactive museum experiences and a dozen restaurants, bars, and cafés, serving as an engaging place to learn about the history of port, regional wines, and related industries such as textiles." - Kristin Braswell