XMarket San Diego

Grocery store · San Diego

XMarket San Diego

Grocery store · San Diego

1

3930 Fifth Ave, San Diego, CA 92103

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XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null
XMarket San Diego by null

Highlights

Discover a bright, modern vegan haven in Hillcrest, serving gourmet coffee, scrumptious sandwiches, and an endless selection of plant-based goodies.  

Featured in Eater
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3930 Fifth Ave, San Diego, CA 92103 Get directions

plantx.com

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3930 Fifth Ave, San Diego, CA 92103 Get directions

+1 619 269 6429
plantx.com

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Last updated

Mar 5, 2025

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@eater

"All-vegan modern convenience store with a large selection of vegan items, same-day delivery, and a cafe offering various vegan foods and drinks." - Kelly Bone

“Vegan Amazon” XMarket Opens Huge Flagship Store in San Diego’s Hillcrest Neighborhood - Eater San Diego
View Postcard for XMarket San Diego

Deniz Turkmen

Google
We stop by here after hearing that they have some free samples (we like to try things before buying if possible). Sol food nuggets were amazingly delicious. So was the vegan egg nog. The store has tons of stuff - from frozen fake meat to sauces and powders. The prices are reasonable. For example I saw a big bag of choco protein mix for the same price as Amazon. Why bother getting it online? (Unless you want to get it in bulk). Street parking if you are lucky.

Elizabeth Reynolds

Google
amazing!! the first time i went, the gentleman that helped me was so kind and attentive. it immediately felt like such a safe space. i was picking out artisanal cheeses to make a charcuterie board to ask the woman i’m seeing to be my girlfriend! we are both vegans and i wanted her to feel special. she not only said yes, but loved the cheeses he picked out!! the next time i brought her with for maple cinnamon oat milk lattes and the most delicious breakfast sandwich in the world. could not be happier!! i also bought a plant the woman helping was kind enough to make sure i knew’s name and that it was ready for a good water. (-: what a lovely, bright place on an otherwise bad day!!

Ryan Warner

Google
Very friendly staff and super helpful. Great juice selection and juice bar in store. Solid selection for everything healthy, would come back if I lived in the area for a daily juice. The one in the picture is probably one of the best juices I’ve had (bottled)

Blanche Langenbach

Google
I happened to be just visiting San Diego for a couple of days and stumbled across this place while waiting for my boyfriend to be finished with work-related stuff. The minute I saw "plant-based", I became ecstatic, as I am allergic to dairy, so any possibility of vegan cheese is exciting. I was more than blown away by this cute little store. It was well-lit with a very cute and modern coffee-shop vibe. The options for vegan foods and products was endless. The selection of vegan cheese was vast. I had never even seen vegan brie or any sort of fancy vegan cheese before. I grabbed an assortment. The market has a counter with vegan baked goods and coffee options. I selected a vegan chocolate lavendar donut and found it very delicious! The vegan croissants looked amazing and I have a feeling I am going to be coming back here before I head back to Florida. All I have to say is this shop is something I wish I had access to on a daily basis - it's almost impossible to find a place where I can have any of the foods, let alone have a wide selection of dairy-free options to choose from. Thank you. And thank you to the employees who were so kind and helpful.

Michael Blicher

Google
What an amazing, quaint vegan market right in the middle of Hillcrest! Love the Snackrelig sandwiches that were toasted to perfection.

A Kolah

Google
Very quaint market with specialized organic and whole foods, body products, pet products and baby products, with a side fresh food counter. Prices were not readily visible on market grocery or not there altogether. Selection of vegan products is good. Parking is an issue on 5th. Hope the market expands a bit as to make the trip to the location for everyday items worth it. Good luck and hope business goes well.

Leah Schaperow

Google
Great selection of spices and vegan cheeses. Great location with bikes lanes nearby and a very walkable location. Every time I walk in there are more choices and options. Looking forward to visiting again soon.

Brandon Potter

Google
I would rate 5 stars, but they don’t accept EBT. Every person deserves access to vegan food, including poor people. If my neighborhood corner liquor store can accept EBT for their chips and snacks, so can a grocery store. I love this place and I’m not trying to be annoying, but this is important. Please prioritize this and make it happen soon.