XO Marshmallow

"A palace for Instagram bait, XO Marshmallow is allegedly the world’s first marshmallow cafe and features some of the prettiest hot chocolates in town, including a steaming cup of s’mores hot chocolate with graham cracker crumbs and a toasted marshmallow. In June 2022, the sugary-sweet business relocated to new digs in Lincoln Park." - Naomi Waxman, Eater Staff

"A bright cafe offering marshmallow-based treats including frozen drinks, cereal bars, cookie s’mores, and decoration classes. Known for local flavors like Malört marshmallows and unique advent calendar offerings. The cafe emphasizes employee and customer involvement in flavor creation and recently upgraded its production facility with a custom marshmallow-cutting machine." - Pearse Anderson

"Moving from Rogers Park to a larger location to handle an increase in online orders." - aimee.levitt

"This tiny spot near the lake was started by social media influencers who created a following through pop-ups and Instagram. It’s an adorable space for coffee, but the focus is creative marshmallows in flavors like champagne, butterbeer, and cinnamon toast. The photos of the s’mores may earn customers a few more social media followers." - aimee.levitt, Eater Staff

"XO Marshmallow now offers six different flavors based on the TV sitcom Friends’ main characters, including a wedding cake-flavored marshmallow for Ross and a pizza-flavored marshmallow for Joey." - Daniel Gerzina