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Vân Vân’s Whole, Single-Origin Spices Are Directly Sourced From Vietnam | Eater

"An iterative pop-up concept built around sticky rice as a blank canvas for seasonally appropriate proteins, sauces, and legumes; it served as the founders' first testing ground for recipes and revealed how sourcing and ingredient provenance affect authentic flavor, which directly inspired their spice venture. The pop-up helped the team form local food-community connections and informed menu development through hands-on cooking and tasting." - Nat Belkov