Ariel W.
Yelp
The YETI company was started by two brothers from Austin Texas, Roy and Ryan Seiders. The brothers were avid outdoorsmen in the Gulf Coast where they fished. They used to stand on their coolers when casting off and the coolers would inevitably break. Disappointed with the quality of coolers they decided to develop the world's most durable cooler. Of course quality costs money and the first cooler they developed had the hefty price tag of $200. Other people recognized the value of a cooler that was bear proof and that could keep items cold for days and the boys were soon traveling all over Texas and selling out of their invention. Yeti is now the luxury choice of coolers for offshore fishing trips, backcountry hiking, and hunting trips. They celebrated their 10th birthday in 2016 and now their line includes an assortment of products relating to the outdoors. They are now rolling out seasonal limited edition colors.
I have a Yeti cup and mug that I absolutely love. The mug keeps my coffee hot for hours and the cup with ice added can keep a drink cold for days and that's in Florida, situated directly next to the fire of the sun. I use both of them at school everyday. I was strolling down Las Olas Boulevard when I discovered that Yeti has expanded to retail stores. There are only 8 Yeti locations including the other Florida store in West Palm Beach. Their flagship store is located in Austin Texas. Yeti was inspired to expand in to Florida because of the tarpon fishing off the coast.
My first impression walking in the door is that this store is so cool. At the entrance are two Yeti dog bowls filled with water for the pooches strolling down Las Olas. Hanging at the front of the store are fish in a nod to the brothers fishing roots. I was warmly greeted by Mike who was so friendly and nice. I was instantly drawn to a cooler in the new cooler of aquifer blue which is exact shade of my favorite color of teal. With a price tag of $100, I'm going to have to think about it a little more. They had items that I didn't even know Yeti made like shirts, blankets, pet beds, and chairs. I have previously purchased my Yeti products at Dick's Sporting Goods but with the larger selection of items and colors, I will be shopping here from now on. Father's Day is coming up and I don't think you could go wrong with a gift for Dad from here. They will even ship. If you want to keep your stuff cool in the fires of hell that is a Florida summer, stick it in a Yeti.