YMC

I had an amazing experience at YMC Clothing in Soho, London! The store itself has a fantastic vibe, with a great selection of stylish and unique pieces. But what really made the visit memorable was the exceptional customer service. The staff were super friendly and knowledgeable, and I want to give a special shout-out to Freddie, a really helpful guy who made the experience even better. He’s the skinny guy with a great sense of style and knows the store's collection inside out. If you get the chance, I highly recommend striking up a chat with him – he’s got great taste and gave me some awesome styling tips! Overall, a top-notch shop with great people. Highly recommend checking it out!

Beautiful clothing you won’t find in other shops. A perfect combination of classy and hip. Very friendly staff.

BEWARE RETURNS POLICY Really put off shopping here as they have a terrible returns policy. I tried to return a jacket I bought 10 days ago and was told I couldn't get a refund.Their policy is refund only if the item was purchased within 7 days. This is obviously a very non-standard policy, most shops offer 28 days or a month. There are no signs in store to inform you of this. The staff were aware it was my first purchase from them but also did not warn me of this. There is nothing written on the actual receipt either- it's written on a card that was stapled to the receipt that in my case had fallen off the actual receipt. I think that if you are going to have a returns policy so different to 99% of shops you should make this very clear. It's really put me off the shop tbh and the other things I bought but didn't return. I tried to email the manager to and the email address on their website bounces things back.

I've known the brand since 1997 and I have been missing my London visits to the store because of the various annoyances' of 2020's. (Edit 01/2023): However I am utterly satisfied with the mail order service. Each piece I've bought surpassed my expectations. The quality is pristine and the tailoring is superb. Prices can be high and as a result, sales do not last for long. Now guess who's boasting in their fabulous 'snakeskin' jacket.

Apalling service from a staff member on the phone. I called the Soho branch (10 mins before closing time, could be a clue) to see if there was any help available regards 3 items I'd bought online and recieved that day. The query was going to be very simple and specific and honestly I expected the answer to be no anyway. Not that he ever heard the question. He just interrupted me and unleashed a barage of negativity and 'no it's not possible we don't deal with website stock....etc etc..." He just flat out talked over me and I could not get a useful word in despite repeated attempts ! It was like he detested YMC website customers.The rare moments I could begin to get things back on track were just met with more anti-customer service. I advised that in order to answer a customers question he needs to let me ask it. Oh he didn't like that ! And used it as a reason to get angrier with me. Hey YMC ! I just want to spend money with you ! Things got worse so YMC can get a full return, me a refund and them a lost customer for life. How hard is it to just be friendly, polite and professional. If the answer is no fine, why want to fight me ? Retail is simple, make it easy for customers to give you their money, hard for them to want to take it back. This guy had an opportunity to stop a big refund yet just treated me like a piecece of cr@p who interrupted him getting ready to go home. YMC, what happened to you ?

A great little boutique for elegantly simple and very comfy urban wear. Jumpers, shirts, tees, coats, shoes, accessories, it's all here. They frequently update their collection so it's worth checking back regularly for new styles.

Some of the nicest and most helpful staff at this store, YMC have some great pieces and they have some great cotton options if like me you're pretty intolerant to wool.

Gorgeous gear, fantastic quality. I have many items years old, still in great shape and still look and feel great.

Items arrived. Cardigan was poor quality and for the price, not nearly as nice as Toast Clothing. No free returns system. The company said they weren't big enough to provide free returns. I pointed out they're way bigger than APC and APC provide free returns. Won't buy from them again, they haven't adapted to the shift to online customer care and service so I would rather support businesses who offer a quality sustainable product WITH consideration of client ease and service. YMC do not do that sadly : (

Overpriced and extremely poor quality. I've bought a pair of corduroy trousers, walking boots, and chelsea boots from YMC within the past 3 months. They have all depreciated dramatically. The rubber sole of the walking boots split, the corduroy of trousers wore away, and the leather sole of the chelsea boots is ruined. I've had to get the chelsea boots resoled already. They try to get create value and quality by high pricing, as opposed to actually selling clothes of quality and value. For the same price, go elsewhere!!