Kevin K.
Yelp
Do you love battle hymn of the Republic? You know, the abolitionist song that was taught in US public schools up north as part of history class (at least that's what they taught me in New York State)? Well, you'll be hearing the melody a lot at Yodobashi Akiba...like every 5 minutes as some kind of Chinese water torture. As Dave Chappelle would've put it in his opener for Taleb Kwali's "Quality" - "mah brother, not sure if you got the memo, but we've been free for a while now". Well, that's funny - I still have to hustle for my bread, and I still have to pay off the balance on that Japan Airlines flight back to New York, so no, not quite free yet, but don't make me whip out Jean-Paul Sartre.
Well, okay, sometimes, you would need to clench your buttcheeks and deal with things you don't particularly care for, simply so you can get results pushed through, and there's often a payoff for that hustle. For example, Yodobashi Akiba. It closes 2-3 hours later than the usual Otaku palaces like Radio Kaikan Akihabara, it's markably more comfortable to stroll around than the often claustrophobic stores in the area, the missus approves of the fact that there are stationery stores, leather goods stores and apparel stores on the upper floors, and there's a food court on 9th with 15+ restaurants (and none with creepy maid cafe or Doushinji bookstore vibes). If you grew up going to the late J&R or the very much alive B&H back in New York City, it's a very familiar shopping experience for the nerd stuff - counters with demo units everywhere (and plenty of anti-bac gel for sanitary reasons), helpful info and reasonably friendly staff. Of course, the late hours, missus-approved vibes and the Japanese food hall choices does help quite a bit - well okay, I do like the kosher coke and candy swag at B&H, but it's not quite the same.
To be honest, most of the electronics stuff sold here can be purchased stateside either at parity, or slightly cheaper there, but the hustle here is to figure out what is on the other side of that Venn diagram. For example, SD cards are oddly very expensive in Japan, and when the one on the smartphone for the missus decided to shit its pants coming back from Hakone, well, I have to buy a USB-C multiport dongle at Yodobashi, do an emergency card dump and figure out how to get a new card for her...fortunately for her I have temporary spares in my work bag, but at 4x the price of its stateside equivalent, well, I won't get a replacement until I am back (at least I'll order it right before the flight so it'll be there when I am home). The missus also wants bluetooth earbuds, but there's no benefit buying JBL (nowadays owned by Samsung), Bose or Sony, since they are the same offered stateside. The Final ZE3000 that I did ended up getting her is a Japanese domestic market product that has great quality and sold at double the price on Amazon US. Hell, it was so good I bought a matching pair. I also had a good long look at the Panasonic LetsNote or NEC Lavie N mini-laptops, but can't say that I like them more than the HP Elitebooks and Lenovo ThinkPad X1 Carbons and Extremes that I have nowadays. Japanese gadget-lust hasn't been that strong recently.
The big payoff for me at least is the toys and Otaku figurine selection on the 6th floor - it is still Akiba after all, and I would be able to flip a carton of Re-Ment Puchi-sample figurines, a special edition Gundam Calibarn and a few F-toys trade models instantly into the shopping cart...if I want to. Then it's upstairs to check out handbags with the missus on the 7th, and then omurice with her on the 8th floor food court. For me, it's probably one of the better parts of being a fairly well-off otaku with a 3D waifu visiting Akiba...that and hitting Atre on the other entrance of Akihabara station for cosmetics, books and a nice slice of cake.