Water Sommelier Martin Riese Wants to Help Hydrate the World - AFAR
"At a museum restaurant-bar, Martin Riese debuted a signature fine-water program: a 20-item menu of global mineral waters (priced roughly $8–$20 per 0.75 L) that included volcanic and Greenlandic selections. The curated offering and accompanying media push (including a late-night TV appearance) helped water sales jump about 500% in the first year, reframing bottled water as an item to be tasted, paired and appreciated rather than taken for granted." - Katherine LaGrave
