"A Lower East Side soft-serve shop famous for Instagram-ready pastel swirls — think Kermit-green matcha, periwinkle ube and cotton-candy pink lychee — piled into towering, textbook soft-serve cones with playful toppings like Fruity Pebbles, Lucky Charms marshmallows, toasted coconut, freeze-dried strawberries, mochi, boba and red bean. The visual presentation (it has more than 50,000 Instagram followers) is matched by serious flavor: intense, non-saccharine profiles such as hojicha, matcha, sesame butter, black sesame, Hong Kong milk tea and coconut, with an unbelievably creamy, ice-crystal–free texture. The shop offers Insta-famous “Swerve Specials,” though many patrons skip extra sauces or sprinkles to let the base flavors shine. The reviewer is so devoted they plan dinners around its proximity and will make special trips just for a cone." - BySarah Jampel