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"Known for provocative gimmicks and showmanship, this Fremont Street Experience hamburger joint—owned by Jon Basso—relies on shock value to draw crowds: patrons who weigh more than 300 pounds dine for free, and servers dressed in nurse uniforms publicly spank customers who fail to finish their meals. The concept is deliberately controversial and theatrical, positioning the food and service as part of an overall spectacle." - Susan Stapleton