How Brands Like Fly By Jing Made it to Walmart | Eater

"A coconut-water-based sports hydration drink backed in part by athletes (including Devin Booker and Charles Barkley), this brand moved from direct-to-consumer and selective retail partners (Amazon, Whole Foods) into a major national retailer in July 2023 and saw consistent month-over-month sales growth there. Broad distribution delivered instant national reach—from small towns to large cities—accelerating the brand from regional to national scale; after nearly a year proving it could sustain inventory and avoid stockouts in about 2,000 stores, the company felt ready to expand into the retailer’s full footprint." - Amy McCarthy