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"A New York deli that became the subject of controversy after a viral reviewer ordered a salmon chopped-cheese and gave a negative appraisal; locals questioned the choice of that menu item and worried the reviewer’s habit of eating in his car produces a skewed view of the city’s food scene. Despite the critique, the deli experienced a flood of customers after the video posted, illustrating the reviewer’s ability to drive massive foot traffic regardless of a thumbs-down." - Amy McCarthy